Marie‐Agnès Parmentier - Publications, H-index & Citations

Marie‐Agnès Parmentier

hec montreal

13H指数

47论文数

879被引数

收录论文 8

发表时间

Building age-inclusive brands: the case of 19/99 Beauty 构建适老化品牌：19/99 Beauty的案例

journal of product and brand management

IF0

2025-08-06

PREAI

Ela Veresiu; Marie-Agnes Parmentier

Guidelines for creating content when conducting netnographic research 进行网络民族志研究时创建内容的指南

Marketing Letters

IF2.5

2025-05-29

OAAI

Gillian Brooks; Giana M. Eckhardt; Marie-Agnès Parmentier

Focal and peripheral consumption journeys across virtual and physical realities: A study of online gaming 虚拟与现实中的焦点和边缘消费旅程：一项关于在线游戏的研究

International Journal of Research in Marketing

IF7.5

2025-05-02

OAAI

Alex Baudet; Marie-Agnès Parmentier

Working It: Managing Professional Brands in Prestigious Posts

JOURNAL OF MARKETING

IF10.4

2020-10-05

PREAI

Parmentier, Marie-Agnes; Fischer, Eileen

Evolving netnography: how brand auto-netnography, a netnographic sensibility, and more-than-human netnography can transform your research

hospitality marketing management

IF3

2018-04-27

OAAI

Kozinets, Robert V.; Scaraboto, Daiane; Parmentier, Marie-Agnes

Things Fall Apart: The Dynamics of Brand Audience Dissipation

JOURNAL OF CONSUMER RESEARCH

IF6.4

2014-10-14

156

PREAI

Parmentier, Marie-Agnes; Fischer, Eileen

Positioning person brands in established organizational fields

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

IF10.1

2012-07-08

110

PREAI

Parmentier, Marie-Agnes; Fischer, Eileen; Reuber, A. Rebecca

When David Met Victoria: Forging a Strong Family Brand

FAMILY BUSINESS REVIEW

IF5.6

2011-05-10

PREAI

Parmentier, Marie-Agnes

研究方向