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R

Robert V. Kozinets

university of southern california

48H指数
178论文数
1.9W被引数
收录论文 36
发表时间
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Passionate Publics激情公众
errPublic Relations Review
IF3.4
err2025-10-04
err0
PREAI
errRobert V. Kozinets; Ulrike Gretzel
err分享
err收藏
Meta-Education: Reimagining how-and What-we Teach in Business Schools
errJOURNAL OF MACROMARKETING
IF2.3
err2025-01-23
err0
PREAI
errKozinets, Robert V.
err分享
err收藏
From killer bunnies to talking cupcakes: theorizing the diverse universe of virtual influencers
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2024-11-14
err0
errOAAI
errGambetti, Rossella C.; Kozinets, Robert V.
err分享
err收藏
The brand behind the curtain: decoupling, recoupling and moral conflict in social media
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2024-10-22
err0
PREAI
errGambetti, Rossella C.; Kozinets, Robert; Biraghi, Silvia
err分享
err收藏
Everyday activism: an AI-assisted netnography of a digital consumer movement
errhospitality marketing management
IF3
err2024-01-24
err12
PREAI
errKozinets, Robert V.; Seraj-Aksit, Mina
err分享
err收藏
Gift Giving in Enduring Dyadic Relationships: The Micropolitics of Mother-Daughter Gift Exchange
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2024-01-09
err1
errOAAI
errLiu, Chihling; Kozinets, Robert V.; Patterson, Anthony; Zhao, Xin
err分享
err收藏
Immersive netnography: a novel method for service experience research in virtual reality, augmented reality and metaverse contexts沉浸式网络: 虚拟现实，增强现实和元宇宙环境中服务体验研究的新方法
errJOURNAL OF SERVICE MANAGEMENT
IF7.9
err2022-03-28
err111
PREAI
errKozinets, Robert, V
err分享
err收藏
Algorithmic branding through platform assemblages: core conceptions and research directions for a new era of marketing and service management
errJOURNAL OF SERVICE MANAGEMENT
IF7.9
err2021-11-25
err22
PREAI
errKozinets, Robert V.
err分享
err收藏
Courtesy Stigma Management: Social Identity Work among China's Leftover Women
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2021-11-10
err16
errOAAI
errLiu, Chihling; Kozinets, Robert, V
err分享
err收藏
Reprint: YouTube utopianism: Social media profanation and the clicktivism of capitalist critique
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2021-07-01
err5
PREAI
errKozinets, Robert V.
err分享
err收藏
How Do Platforms Empower Consumers? Insights from the Affordances and Constraints of Reclame Aqui
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2021-03-15
err74
PREAI
errKozinets, Robert, V; Ferreira, Daniela Abrantes; Chimenti, Paula
err分享
err收藏
Netnography and design thinking: development and illustration in the vegan food industry
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2021-02-11
err17
errOAAI
errAshman, Rachel; Patterson, Anthony; Kozinets, Robert, V
err分享
err收藏
Commentary: Artificial Intelligence: The Marketer's Dilemma注释: 人工智能: 营销人员的困境
errJOURNAL OF MARKETING
IF10.4
err2020-12-11
err34
PREAI
errKozinets, Robert V.; Gretzel, Ulrike
err分享
err收藏
Enchantment and perpetual desire: Theorizing disenchanted enchantment and technology adoption
errmarketing theory and practice
IF2.8
err2020-10-01
err36
PREAI
errBelk, Russell; Weijo, Henri; Kozinets, Robert, V
err分享
err收藏
Creating Boundary-Breaking, Marketing-Relevant Consumer Research
errJOURNAL OF MARKETING
IF10.4
err2019-12-06
err99
errOAAI
errMacInnis, Deborah J.; Morwitz, Vicki G.; Botti, Simona; Hoffman, Donna L.; Kozinets, Robert V.; Lehmann, Donald R.; Lynch, John G., Jr.; Pechmann, Cornelia
err分享
err收藏
Consuming Technocultures: An Extended JCR Curation
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2019-07-09
err37
errOAAI
errKozinets, Robert V.
err分享
err收藏
YouTube utopianism: Social media profanation and the clicktivism of capitalist critique
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2019-05-01
err35
PREAI
errKozinets, Robert V.
err分享
err收藏
Evolving netnography: how brand auto-netnography, a netnographic sensibility, and more-than-human netnography can transform your research
errhospitality marketing management
IF3
err2018-04-27
err87
errOAAI
errKozinets, Robert V.; Scaraboto, Daiane; Parmentier, Marie-Agnes
err分享
err收藏
Lateral Exchange Markets: How Social Platforms Operate in a Networked Economy
errJOURNAL OF MARKETING
IF10.4
err2018-01-01
err246
errOAAI
errPerren, Rebeca; Kozinets, Robert V.
err分享
err收藏
Envisioning consumers: how videography can contribute to marketing knowledge
errhospitality marketing management
IF3
err2017-10-02
err29
errOAAI
errBelk, Russell W.; Caldwell, Marylouise; Devinney, Timothy M.; Eckhardt, Giana M.; Henry, Paul; Kozinets, Robert; Plakoyiannaki, Emmanuella
err分享
err收藏

研究方向

暂无研究方向
合作学者
合作期刊
R
Russell W. Belk
H 指数: 88 · 论文数: 565
D
Donald R. Lehmann
H 指数: 80 · 论文数: 396
U
Ulrike Gretzel
H 指数: 73 · 论文数: 412
J
John Lynch
H 指数: 57 · 论文数: 346
S
Stephen Brown
H 指数: 55 · 论文数: 346
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