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J

Jean‐Noël Kapferer

groupe inseec

42H指数
250论文数
1.4W被引数
收录论文 9
发表时间
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All that glitters is not sold: selling a luxury brand outside a luxury environment
errJOURNAL OF PERSONAL SELLING & SALES MANAGEMENT
IF3.5
err2021-07-22
err4
PREAI
errGyomlai, Moumita Das; Ahearne, Michael; Rouzies, Dominique; Kapferer, Jean-Noel
err分享
err收藏
Assessing levers of guilt in luxury consumption: an international perspective评估奢侈品消费中的罪恶感杠杆: 国际视角
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2021-06-10
err18
PREAI
errKapferer, Jean-Noel; Valette-Florence, Pierre
err分享
err收藏
Are millennials really more sensitive to sustainable luxury? A cross-generational international comparison of sustainability consciousness when buying luxury
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2019-08-01
err95
PREAI
errKapferer, Jean-Noel; Michaut-Denizeau, Anne
err分享
err收藏
The impact of increased brand penetration on luxury desirability: a dual effect
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2018-01-16
err19
PREAI
errKapferer, Jean-Noel M.; Valette-Florence, Pierre
err分享
err收藏
Beyond rarity: the paths of luxury desire. How luxury brands grow yet remain desirable超越稀有: 奢侈欲望的路径。奢侈品牌如何成长，但仍然令人向往
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2016-04-18
err148
PREAI
errKapferer, Jean-Noel; Valette-Florence, Pierre
err分享
err收藏
The artification of luxury: From artisans to artists奢侈品的艺术化: 从工匠到艺术家
errBUSINESS HORIZONS
IF7
err2014-05-01
err110
PREAI
errKapferer, Jean-Noel
err分享
err收藏
Abundant rarity: The key to luxury growth
errBUSINESS HORIZONS
IF7
err2012-09-01
err213
PREAI
errKapferer, Jean-Noel
err分享
err收藏
THE UNDERLYING STRUCTURE OF BRAND AWARENESS SCORES
errthe academy of marketing science
IF4.9
err1995-08-01
err83
PREAI
errLAURENT, G; KAPFERER, JN; ROUSSEL, F
err分享
err收藏
MEASURING CONSUMER INVOLVEMENT PROFILES
errJOURNAL OF MARKETING RESEARCH
IF5
err1985-02-01
err1.4K
PREAI
errLAURENT, G; KAPFERER, JN
err分享
err收藏

研究方向

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合作学者
合作期刊
M
Michael Ahearne
H 指数: 38 · 论文数: 173
P
Pierre Valette‐Florence
H 指数: 37 · 论文数: 256
G
Gilles Laurent
H 指数: 25 · 论文数: 210
D
Dominique Rouziès
H 指数: 16 · 论文数: 66
A
Anne Michaut-Denizeau
H 指数: 4 · 论文数: 13
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