Carla Ruíz Mafé - Publications, H-index & Citations

Carla Ruíz Mafé

University of Valencia

37H指数

211论文数

4.7K被引数

收录论文 38

发表时间

Corporate Reputation and eWOM: exploring the moderating role of brand love on the automobile industry 企业声誉与电子口碑：探究品牌热爱在汽车行业中的调节作用

RETOS-REVISTA DE CIENCIAS DE LA ADMINISTRACION Y ECONOMIA

IF0

2025-10-01

OAAI

Hashem, Mohamad; Alnsour, Muhammed S.; Ruiz-Mafe, Carla; Curras-Perez, Rafael

A Decade of Innovation: A Bibliometric Analysis of Advergames and Gamification in Tourist Destinations 十年创新：旅游目的地广告游戏和游戏化文献计量分析

JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH

IF4.6

2025-02-24

OAAI

Abusharieh, Islam; Mafe, Carla Ruiz

We match! Building online brand engagement behaviours through emotional and rational processes

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2025-01-01

OAAI

Ballester, Estefania; Ruiz, Carla; Rubio, Natalia; Veloutsou, Cleopatra

Online Social Influence and Negative Emotions toward Snow Sports Brands: Moderation and Mediation Effects

JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH

IF4.6

2024-09-07

OAAI

Iranzo-Barreira, Alvaro; Ruiz-Mafe, Carla; Kuester, Ines

Inward negative emotions and brand hate in users of snow-sports' brands

JOURNAL OF PRODUCT AND BRAND MANAGEMENT

IF5.7

2024-06-11

PREAI

Barreira, Alvaro Iranzo; Kuster, Ines; Mafe, Carla Ruiz

Understanding the Dynamics of Brand Love in the Automobile Industry

JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH

IF4.6

2024-05-22

OAAI

Hashem, Mohamad; Ruiz, Carla; Curras-Perez, Rafael

Furnishing your home? The impact of voice assistant avatars in virtual reality shopping: A neurophysiological study

COMPUTERS IN HUMAN BEHAVIOR

IF8.9

2024-04-01

PREAI

Bigne, Enrique; Ruiz, Carla; Curras-Perez, Rafael

How consumers process online review types in familiar versus unfamiliar destinations. A self-reported and neuroscientific study

TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE

IF13.3

2024-02-01

OAAI

Bigne, Enrique; Ruiz, Carla; Curras-Perez, Rafael

Emojis and Users' Brand Engagement in Instagram. The Case of Eco-Friendly Restaurants

JOURNAL OF TOURISM AND SERVICES

IF5.1

2023-12-18

OAAI

Ballester, Estefania; Rubio, Natalia; Ruiz, Carla

I want to travel to the past! The role of creative style and historical reconstructions as antecedents of informativeness in a virtual visit to a heritage tourist destination 我想回到过去!创意风格和历史重建在虚拟访问遗产旅游目的地中作为信息前提的作用

CURRENT ISSUES IN TOURISM

IF4.6

2023-10-04

PREAI

Bigne, Enrique; Curras-Perez, Rafael; Ruiz, Carla; Andreu, Luisa

Females' customer engagement with eco-friendly restaurants in Instagram: the role of past visits

international journal of hospitality management

IF9

2022-12-08

PREAI

Ballester, Estefania; Ruiz-Mafe, Carla; Rubio, Natalia

Visual attention paid to negative comments in cause-related posts: visual style and emotionality matter

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2022-05-16

PREAI

Badenes-Rocha, Alberto; Bigne, Enrique; Ruiz-Mafe, Carla

Impact of cause-related marketing on consumer advocacy and cause participation: A causal model based on self-reports and eye-tracking measures

PSYCHOLOGY & MARKETING

IF9.1

2021-09-02

OAAI

Badenes-Rocha, Alberto; Bigne, Enrique; Ruiz, Carla

What drives the helpfulness of online reviews? A deep learning study of sentiment analysis, pictorial content and reviewer expertise for mature destinations

JOURNAL OF DESTINATION MARKETING & MANAGEMENT

IF7.4

2021-06-01

OAAI

Bigne, Enrique; Ruiz, Carla; Cuenca, Antonio; Perez, Carmen; Garcia, Aitor

The Role of Travel Motivations and Social Media Use in Consumer Interactive Behaviour: A Uses and Gratifications Perspective

SUSTAINABILITY

IF3.3

2020-10-22

OAAI

Chavez, Luciana; Ruiz, Carla; Curras, Rafael; Hernandez, Blanca

The Effects of Mobile Advertising Alerts and Perceived Value on Continuance Intention for Branded Mobile Apps

SUSTAINABILITY

IF3.3

2020-08-20

OAAI

Murillo-Zegarra, Miluska; Ruiz-Mafe, Carla; Sanz-Blas, Silvia

The effect of emotions, eWOM quality and online review sequence on consumer intention to follow advice obtained from digital services

JOURNAL OF SERVICE MANAGEMENT

IF7.9

2020-05-04

PREAI

Ruiz-Mafe, Carla; Bigne-Alcaniz, Enrique; Curras-Perez, Rafael

Brands as relationship builders in the virtual world: A bibliometric analysis

ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS

IF6.3

2020-01-01

OAAI

Veloutsou, Cleopatra; Ruiz, Carla

Brand love is all around: loyalty behaviour, active and passive social media users

CURRENT ISSUES IN TOURISM

IF4.6

2019-06-25

PREAI

Bigne, Enrique; Andreu, Luisa; Perez, Carmen; Ruiz, Carla

Does social climate influence positive eWOM? A study of heavy-users of online communities

BRQ-BUSINESS RESEARCH QUARTERLY

IF3.4

2018-01-01

OAAI

Ruiz-Mafe, Carla; Bigne-Alcaniz, Enrique; Sanz-Blas, Silvia; Tronch, Jose

研究方向