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E

Eitan Muller

stern school of business

0H指数
2论文数
0被引数
收录论文 35
发表时间
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Introducing the special issue on influencer marketing with extension into synthetic word of mouth: How AI shapes the future of influencer marketing介绍关于影响者营销的特刊，并扩展至合成口碑：人工智能如何塑造影响者营销的未来
errJournal of the Academy of Marketing Science
IF10.1
err2026-08-26
err0
errOAAI
errMichael Haenlein; P. K. Kannan; Eitan Muller; Risqo Wahid
err分享
err收藏
The Bible of publishing: a perspective inspired by Don Lehmann出版业的圣经：受唐·勒曼启发的观点
errInternational Journal of Research in Marketing
IF7.5
err2026-04-17
err0
errOAAI
errStefan Stremersch; Marnik Dekimpe; Jacob Goldenberg; PK Kannan; Eitan Muller; Koen Pauwels; Roland T. Rust; Martin Schreier; Jan-Benedict Steenkamp
err分享
err收藏
Satiation and cross promotion: Selling and swapping users in mobile games
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2023-06-01
err4
errOAAI
errHaenlein, Michael; Libai, Barak; Muller, Eitan
err分享
err收藏
The differential effects of time and usage on the brand premiums of automobiles
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2022-03-01
err1
errOAAI
errBiyalogorsky, Eyal; Heiman, Amir; Muller, Eitan
err分享
err收藏
Delimiting disruption: Why Uber is disruptive, but Airbnb is not下一篇: 为什么Uber是破坏性的，但Airbnb不是
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2020-03-01
err29
errOAAI
errMuller, Eitan
err分享
err收藏
The effect of social networks structure on innovation performance: A review and directions for research
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2019-03-01
err227
errOAAI
errMuller, Eitan; Peres, Renana
err分享
err收藏
Opinion leadership in small groups
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2017-06-01
err49
PREAI
errMoldovan, Sarit; Muller, Eitan; Richter, Yossi; Yom-Tov, Elad
err分享
err收藏
Ten Million Readers Can't be Wrong!, or Can They? On the Role of Information About Adoption Stock in New Product Trial
errthe academy of marketing science
IF4.9
err2017-03-01
err15
errOAAI
errMorvinski, Coby; Amir, On; Muller, Eitan
err分享
err收藏
The minutes rushed past, without compassion for my enthusiasm. -Nicola Lecca, Ritratto Nottumo
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2015-06-01
err0
PREAI
errGoldenberg, Jacob; Muller, Eitan
err分享
err收藏
Untitled
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2014-03-01
err1
PREAI
errGoldenberg, Jacob; Muller, Eitan
err分享
err收藏
Untitled
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2013-06-01
err0
PREAI
errGoldenberg, Jacob; Muller, Eitan
err分享
err收藏
Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration Versus Expansion
errJOURNAL OF MARKETING RESEARCH
IF5
err2013-04-01
err222
PREAI
errLibai, Barak; Muller, Eitan; Peres, Renana
err分享
err收藏
Innovation diffusion and new product growth models: A critical review and research directions
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2010-06-01
err680
PREAI
errPeres, Renana; Muller, Eitan; Mahajan, Vijay
err分享
err收藏
The chilling effects of network externalities
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2010-03-01
err179
PREAI
errGoldenberg, Jacob; Libai, Barak; Muller, Eitan
err分享
err收藏
The chilling effects of network externalities: Perspectives and conclusions
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2010-03-01
err11
PREAI
errGoldenberg, Jacob; Libai, Barak; Muller, Eitan
err分享
err收藏
The Role of Within-Brand and Cross-Brand Communications in Competitive Growth
errJOURNAL OF MARKETING
IF10.4
err2009-05-01
err93
PREAI
errLibai, Barak; Muller, Eitan; Peres, Renana
err分享
err收藏
The Diffusion of Services
errJOURNAL OF MARKETING RESEARCH
IF5
err2009-04-01
err115
PREAI
errLibai, Barak; Muller, Eitan; Peres, Renana
err分享
err收藏
The NPV of bad news
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2007-09-01
err160
PREAI
errGoldenberg, Jacob; Libai, Barak; Moldovan, Sarit; Muller, Eitan
err分享
err收藏
CHALLENGES TO THEORY DEVELOPMENT IN ENTREPRENEURSHIP RESEARCH
errJOURNAL OF MANAGEMENT STUDIES
IF6.4
err2007-05-05
err250
PREAI
errAMIT, R; GLOSTEN, L; MULLER, E
err分享
err收藏
When does the majority become a majority? Empirical analysis of the time at which main market adopters purchase the bulk of our sales
errTECHNOLOGICAL FORECASTING AND SOCIAL CHANGE
IF13.3
err2006-11-01
err37
PREAI
errMuller, Eitan; Yogev, Guy
err分享
err收藏

研究方向

暂无研究方向
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