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S

Surendra N. Singh

state university of new york (suny) system

28H指数
85论文数
4.9K被引数
收录论文 19
发表时间
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Unveiling Stars: How Graphical Displays of Online Consumer Ratings Affect Consumer Perception and Judgment
errJOURNAL OF MARKETING RESEARCH
IF5
err2024-01-12
err6
PREAI
errMousavi, Javad; Singh, Surendra N.; Chatterjee, Promothesh; Masters, Tamara
err分享
err收藏
Taking a chance for a discount: An investigation into consumers' choice of probabilistic vs. sure price promotions
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2022-04-01
err4
PREAI
errAttari, Amin; Chatterjee, Promothesh; Singh, Surendra N.
err分享
err收藏
Opposites attract: Impact of background color on effectiveness of emotional charity appeals
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2020-09-01
err30
PREAI
errChoi David, Jungsil; Li, Yexin Jessica; Rangan, Priyamvadha; Yin Miranda, Bingqing; Singh, Surendra N.
err分享
err收藏
Two distinct routes for inducing emotions in HCI design
errINTERNATIONAL JOURNAL OF HUMAN-COMPUTER STUDIES
IF5.1
err2019-04-01
err8
PREAI
errLee, Kiljae; Choi, Jungsil; Marakas, George M.; Singh, Surendra N.
err分享
err收藏
Impact of diversity, quality and number of brand alliance partners on the perceived quality of a new brand
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2017-04-18
err21
PREAI
errMishra, Sanjay; Singh, Surendra N.; Fang, Xiang; Yin, Bingqing
err分享
err收藏
EFFECTS OF EMPLOYEES' POSITIVE AFFECTIVE DISPLAYS ON CUSTOMER LOYALTY INTENTIONS: AN EMOTIONS-AS-SOCIAL-INFORMATION PERSPECTIVE
errACADEMY OF MANAGEMENT JOURNAL
IF10.5
err2017-02-01
err91
PREAI
errWang, Ze; Singh, Surendra N.; Li, Yexin Jessica; Mishra, Sanjay; Ambrose, Maureen; Biernat, Monica
err分享
err收藏
Insidious Effects of Syntactic Complexity: Are Ads Targeting Older Adults Too Complex to Remember?
errJOURNAL OF ADVERTISING
IF7
err2016-12-12
err11
PREAI
errKim, Dongwook; Mishra, Sanjay; Wang, Ze; Singh, Surendra N.
err分享
err收藏
Do Cold Images Cause Cold-Heartedness? The Impact of Visual Stimuli on the Effectiveness of Negative Emotional Charity Appeals
errJOURNAL OF ADVERTISING
IF7
err2016-06-02
err46
PREAI
errChoi, Jungsil (David); Rangan, Priyamvadha; Singh, Surendra N.
err分享
err收藏
Impact of Death-Related Television Programming on Advertising Evaluation
errJOURNAL OF ADVERTISING
IF7
err2015-09-11
err14
PREAI
errRangan, Priyamvadha; Singh, Surendra N.; Landau, Mark J.; Choi, Jungsil
err分享
err收藏
The odd-ending price justification effect: the influence of price-endings on hedonic and utilitarian consumption奇数价格合理化效应: 价格终结对享乐主义和功利主义消费的影响
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2014-01-31
err65
errOAAI
errChoi, Jungsil; Li, Yexin Jessica; Rangan, Priyamvadha; Chatterjee, Promothesh; Singh, Surendra N.
err分享
err收藏
You lost me at hello: How and when accent-based biases are expressed and suppressed (vol 30, pg 185, 2013)
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2013-12-01
err0
PREAI
errWang, Ze; Arndt, Aaron D.; Singh, Surendra N.; Biernat, Monica; Liu, Fan
err分享
err收藏
You Lost Me at Hello: How and when accent-based biases are expressed and suppressed您在Hello中迷失了我: 如何以及何时表达和抑制基于口音的偏见
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2013-06-01
err51
PREAI
errWang, Ze; Arndt, Aaron D.; Singh, Surendra N.; Biernat, Monica; Liu, Fan
err分享
err收藏
Efficient Methods for Sampling Responses from Large-Scale Qualitative Data
errthe academy of marketing science
IF4.9
err2011-05-01
err27
PREAI
errSingh, Surendra N.; Hillmer, Steve; Wang, Ze
err分享
err收藏
The latent structure of landscape perception: A mean and covariance structure modeling approach
errJOURNAL OF ENVIRONMENTAL PSYCHOLOGY
IF7
err2008-12-01
err22
PREAI
errSingh, Surendra N.; Donavan, D. Todd; Mishra, Sanjay; Little, Todd D.
err分享
err收藏
Efficient theory development and factor retention criteria: Abandon the 'eigenvalue greater than one' criterion
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2008-02-01
err255
PREAI
errPatil, Vivek H.; Singh, Surendra N.; Mishra, Sanjay; Donavan, D. Todd
err分享
err收藏
ENHANCING THE EFFICACY OF SPLIT 30-SECOND TELEVISION COMMERCIALS - AN ENCODING VARIABILITY APPLICATION
errJOURNAL OF ADVERTISING
IF7
err1995-10-01
err10
PREAI
errSINGH, SN; LINVILLE, D; SUKHDIAL, A
err分享
err收藏
ENHANCING MEMORY OF TELEVISION COMMERCIALS THROUGH MESSAGE SPACING
errJOURNAL OF MARKETING RESEARCH
IF5
err1994-08-01
err32
PREAI
errSINGH, SN; MISHRA, S; BENDAPUDI, N; LINVILLE, D
err分享
err收藏
THE EFFECTS OF LENGTH, CONTENT, AND REPETITION ON TELEVISION COMMERCIAL EFFECTIVENESS
errJOURNAL OF MARKETING RESEARCH
IF5
err1993-02-01
err138
errOAAI
errSINGH, SN; COLE, CA
err分享
err收藏
FORCED-CHOICE RECOGNITION TESTS - A CRITICAL-REVIEW
errJOURNAL OF ADVERTISING
IF7
err1985-10-01
err21
PREAI
errSINGH, SN; COLE, CA
err分享
err收藏

研究方向

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合作学者
合作期刊
T
Todd D. Little
H 指数: 85 · 论文数: 407
M
Monica Biernat
H 指数: 54 · 论文数: 199
M
Mark J. Landau
H 指数: 44 · 论文数: 187
M
Maureen L. Ambrose
H 指数: 39 · 论文数: 154
G
George M. Marakas
H 指数: 26 · 论文数: 91
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