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M

Mark Heitmann

university of hamburg

21H指数
139论文数
3.2K被引数
收录论文 18
发表时间
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Picture Perfect: Engaging Customers with Visual Generative AIPicture Perfect: 通过视觉生成式AI吸引客户
errJournal of Marketing
IF10.4
err2025-06-25
err0
PREAI
errMark Heitmann; Tijmen P.J. Jansen; Martin Reisenbichler; David A. Schweidel
err分享
err收藏
Cause-Related Marketing as Sales Promotion
errJOURNAL OF MARKETING RESEARCH
IF5
err2024-02-20
err5
errOAAI
errSchamp, Christina; Heitmann, Mark; Peers, Yuri; Leeflang, Peter S. H.
err分享
err收藏
More than a Feeling: Accuracy and Application of Sentiment Analysis
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2023-03-01
err94
errOAAI
errHartmann, Jochen; Heitmann, Mark; Siebert, Christian; Schamp, Christina
err分享
err收藏
The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses
errJOURNAL OF MARKETING RESEARCH
IF5
err2022-11-22
err34
errOAAI
errSchamp, Christina; Heitmann, Mark; Bijmolt, Tammo H. A.; Katzenstein, Robin
err分享
err收藏
The Power of Brand Selfies
errJOURNAL OF MARKETING RESEARCH
IF5
err2021-10-16
err79
errOAAI
errHartmann, Jochen; Heitmann, Mark; Schamp, Christina; Netzer, Oded
err分享
err收藏
Understanding videos at scale: How to extract insights for business research
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2021-02-01
err26
errOAAI
errSchwenzow, Jasper; Hartmann, Jochen; Schikowsky, Amos; Heitmann, Mark
err分享
err收藏
Leveraging Brand Equity for Effective Visual Product Design
errJOURNAL OF MARKETING RESEARCH
IF5
err2020-03-05
err31
PREAI
errHeitmann, Mark; Landwehr, Jan R.; Schreiner, Thomas F.; van Heerde, Harald J.
err分享
err收藏
Comparing automated text classification methods
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2019-03-01
err233
errOAAI
errHartmann, Jochen; Huppertz, Juliana; Schamp, Christina; Heitmann, Mark
err分享
err收藏
Consideration of ethical attributes along the consumer decision-making journey
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2019-02-13
err41
PREAI
errSchamp, Christina; Heitmann, Mark; Katzenstein, Robin
err分享
err收藏
Building a Social Network for Success
errJOURNAL OF MARKETING RESEARCH
IF5
err2018-06-01
err31
PREAI
errAnsari, Asim; Stahl, Florian; Heitmann, Mark; Bremer, Lucas
err分享
err收藏
When and how to infer heuristic consideration set rules of consumers
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2017-06-01
err12
PREAI
errBremer, Lucas; Heitmann, Mark; Schreiner, Thomas F.
err分享
err收藏
Charts and demand: Empirical generalizations on social influence
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2013-12-01
err11
PREAI
errMaecker, Olaf; Grabenstroeer, Nadja Sophia; Clement, Michel; Heitmann, Mark
err分享
err收藏
Antecedents and temporal dynamics of strategic divergence in multinational corporations: Evidence from Europe
errJOURNAL OF WORLD BUSINESS
IF8.8
err2013-01-01
err5
PREAI
errBrauer, Matthias; Heitmann, Mark
err分享
err收藏
The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin
errJOURNAL OF MARKETING
IF10.4
err2012-07-01
err253
errOAAI
errStahl, Florian; Heitmann, Mark; Lehmann, Donald R.; Neslin, Scott A.
err分享
err收藏
Order in Product Customization Decisions: Evidence from Field Experiments
errJOURNAL OF POLITICAL ECONOMY
IF6.3
err2010-04-01
err139
PREAI
errLevav, Jonathan; Heitmann, Mark; Herrmann, Andreas; Iyengar, Sheena S.
err分享
err收藏
Consumer Decision Making and Variety of Offerings: The Effect of Attribute Alignability
errPSYCHOLOGY & MARKETING
IF9.1
err2009-03-06
err40
PREAI
errHerrmann, Andreas; Heitmann, Mark; Morgan, Robert; Henneberg, Stephan C.; Landwehr, Jan
err分享
err收藏
Getting a Feel for Price Affect: A Conceptual Framework and Empirical Investigation of Consumers' Emotional Responses to Price Information
errPSYCHOLOGY & MARKETING
IF9.1
err2008-12-08
err52
PREAI
errPeine, Klaus; Heitmann, Mark; Herrmann, Andreas
err分享
err收藏
Choice goal attainment and decision and consumption satisfaction
errJOURNAL OF MARKETING RESEARCH
IF5
err2007-05-01
err242
PREAI
errHeitmann, Mark; Lehmann, Donald R.; Herrmann, Andreas
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
A
Andreas Herrmann
H 指数: 101 · 论文数: 1.3K
D
Donald R. Lehmann
H 指数: 80 · 论文数: 396
S
Scott A. Neslin
H 指数: 57 · 论文数: 179
T
Tammo H.A. Bijmolt
H 指数: 50 · 论文数: 222
P
Peter S. H. Leeflang
H 指数: 48 · 论文数: 286
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