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P

P.B. Seetharaman

washington university (wustl)

22H指数
69论文数
2.1K被引数
收录论文 16
发表时间
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Geodemographic drivers of store-level demand and marketing mix sensitivities商店级需求和营销组合敏感性的地理人口驱动因素
errJOURNAL OF MARKETING ANALYTICS
IF3.5
err2024-03-04
err0
PREAI
errChaudhry, Alexander; Seetharaman, P. B.
err分享
err收藏
Measuring the effects of customized targeted promotions on retailer profits: prescriptive analytics using basket-level econometric analysis
errJOURNAL OF MARKETING ANALYTICS
IF3.5
err2023-09-20
err0
PREAI
errChaudhry, Alexander; Heilman, Carrie; Seetharaman, P. B.
err分享
err收藏
A multi-category demand model incorporating inter-product proximity
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2021-01-01
err4
PREAI
errMa, Yu; Seetharaman, P. B. (Seethu); Singh, Vishal
err分享
err收藏
Speed of Replacement: Modeling Brand Loyalty Using Last-Move Data
errJOURNAL OF MARKETING RESEARCH
IF5
err2018-10-02
err14
PREAI
errChe, Hai; Seetharaman, P. B. (Seethu)
err分享
err收藏
Assessing lifetime profitability of customers with purchasing cycles
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2018-01-11
err2
PREAI
errZhang, Qin; Seetharaman, P. B.
err分享
err收藏
Behavioral Price Discrimination in the Presence of Switching Costs
errthe academy of marketing science
IF4.9
err2017-05-01
err18
PREAI
errCosguner, Koray; Chan, Tat Y.; Seetharaman, P. B. (Seethu)
err分享
err收藏
The multiple roles of interpersonal communication in new product growth
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2012-09-01
err15
PREAI
errKrishnan, Trichy V.; Seetharaman, P. B. Seethu; Vakratsas, Demetrios
err分享
err收藏
Modeling Dependencies in Brand Choice Outcomes Across Complementary Categories
errJOURNAL OF RETAILING
IF10.2
err2012-03-01
err24
PREAI
errMa, Yu; Seetharaman, P. B.; Narasimhan, Chakravarthi
err分享
err收藏
Price Competition in Markets with Consumer Variety Seeking
errthe academy of marketing science
IF4.9
err2009-05-01
err51
errOAAI
errSeetharaman, P. B.; Che, Hai
err分享
err收藏
A cross-category model of households' incidence and quantity decisions
errthe academy of marketing science
IF4.9
err2008-03-01
err72
PREAI
errNiraj, Rakesh; Padmanabhan, V.; Seetharaman, P. B.
err分享
err收藏
An econometric model of location and pricing in the gasoline market
errJOURNAL OF MARKETING RESEARCH
IF5
err2007-11-01
err44
errOAAI
errChan, Tat Y.; Padmanabhan, V.; Seetharaman, P. B.
err分享
err收藏
Bounded rationality in pricing under state-dependent demand: Do firms look ahead, and if so, how far?
errJOURNAL OF MARKETING RESEARCH
IF5
err2007-08-01
err86
PREAI
errChe, Hai; Sudhir, K.; Seetharaman, P. B.
err分享
err收藏
Optimal pricing strategies for an automotive aftermarket retailer
errJOURNAL OF MARKETING RESEARCH
IF5
err2006-11-01
err24
PREAI
errMantrala, Murali K.; Seetharaman, P. B.; Kaul, Rajeeve; Gopalakrishna, Srinath; Stam, Antonie
err分享
err收藏
Determinants of product-use compliance behavior
errJOURNAL OF MARKETING RESEARCH
IF5
err2004-08-01
err61
PREAI
errBowman, D; Heilman, CM; Seetharaman, PB
err分享
err收藏
Investigating household state dependence effects across categories
errJOURNAL OF MARKETING RESEARCH
IF5
err1999-11-01
err178
PREAI
errSeetharaman, PB; Ainslie, A; Chintagunta, PK
err分享
err收藏
A model of inertia and variety-seeking with marketing variables
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err1998-02-01
err58
errOAAI
errSeetharaman, PB; Chintagunta, P
err分享
err收藏

研究方向

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合作学者
合作期刊
P
Pradeep K. Chintagunta
H 指数: 68 · 论文数: 297
M
Murali K. Mantrala
H 指数: 34 · 论文数: 97
K
K. Sudhir
H 指数: 32 · 论文数: 144
C
Chakravarthi Narasimhan
H 指数: 29 · 论文数: 96
A
Andrew Ainslie
H 指数: 25 · 论文数: 79
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