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I

Ivonne M. Torres

Texas State University System

19H指数
87论文数
1.1K被引数
收录论文 13
发表时间
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The semiotics of emojis in advertising: An integrated quantitative and qualitative examination of emotional versus functional ad dynamics
errPSYCHOLOGY & MARKETING
IF9.1
err2024-02-04
err2
PREAI
errMadadi, Rozbeh; Torres, Ivonne M.; Zuniga, Miguel angel
err分享
err收藏
The effects of campaign-based logo changes on consumers' attitude and behavior: a case of social distancing messages during the COVID-19 pandemic
errASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
IF5.1
err2023-02-14
err2
PREAI
errMadadi, Rozbeh; Torres, Ivonne M.; Fazli-Salehi, Reza; Zuniga, Miguel Angel
err分享
err收藏
Impact of consumers' impulsiveness and variety-seeking traits on self-brand connection and communal-brand connection with high- vs. low-involvement products
errJOURNAL OF MARKETING THEORY AND PRACTICE
IF5.3
err2022-11-22
err2
PREAI
errFazli-Salehi, Reza; Torres, Ivonne M.; Madadi, Rozbeh; Zuniga, Miguel Angel
err分享
err收藏
Multicultural advertising: The impact of consumers' self-concept clarity and materialism on self-brand connection and communal-brand connection
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2021-12-01
err29
PREAI
errFazli-Salehi, Reza; Torres, Ivonne M.; Madadi, Rozbeh; Zuniga, Miguel Angel
err分享
err收藏
The impact of interpersonal traits (extraversion and agreeableness) on consumers' self-brand connection and communal-brand connection with anthropomorphized brands
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2021-09-18
err13
PREAI
errFazli-Salehi, Reza; Torres, Ivonne M.; Madadi, Rozbeh; Zuniga, Miguel Angel
err分享
err收藏
Is country affinity applicable for domestic brands? The role of nation sentiment on consumers' self-brand connection with domestic vs foreign brands
errASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
IF5.1
err2020-07-13
err24
PREAI
errFazli-Salehi, Reza; Torres, Ivonne M.; Madadi, Rozbeh; Zuniga, Miguel angel
err分享
err收藏
Social Network Advertising: The Moderating Role of Processing Fluency, Need for Cognition, Expertise, and Gender
errJOURNAL OF INTERNET COMMERCE
IF4.3
err2020-06-12
err8
PREAI
errPan, Yating; Torres, Ivonne M.; Zuniga, Miguel Angel; Fazli-Salehi, Reza
err分享
err收藏
Antecedents of students' identification with university brands A study on public universities in Iran
errASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
IF5.1
err2019-03-13
err25
PREAI
errFazli-Salehi, Reza; Esfidani, Mohammad Rahim; Torres, Ivonne M.; Zuniga, Miguel Angel
err分享
err收藏
The Good, the Bad and the Ugly: Dialogical Ethics and Market Information
errJOURNAL OF BUSINESS ETHICS
IF6.7
err2011-01-26
err6
PREAI
errKopf, Dennis A.; Boje, David; Torres, Ivonne M.
err分享
err收藏
Services' influence on minority portrayals in magazine advertising
errJOURNAL OF SERVICES MARKETING
IF4.5
err2010-05-25
err8
PREAI
errBriggs, Elten; Landry, Timothy D.; Torres, Ivonne M.
err分享
err收藏
CREATIVITY VIA CARTOON SPOKESPEOPLE IN PRINT ADS Capitalizing on the Distinctiveness Effect
errJOURNAL OF ADVERTISING
IF7
err2008-12-01
err70
PREAI
errHeiser, Robert S.; Sierra, Jeremy J.; Torres, Ivonne M.
err分享
err收藏
Identification effects on advertising response
errJOURNAL OF ADVERTISING
IF7
err2007-10-01
err73
PREAI
errTorres, Ivonne M.; Briggs, Elten
err分享
err收藏
The effects of warning-label placement in print ads - A social contract perspective
errJOURNAL OF ADVERTISING
IF7
err2007-06-01
err50
PREAI
errTorres, Ivonne M.; Sierra, Jeremy J.; Heiser, Robert S.
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
D
David M. Bøje
H 指数: 46 · 论文数: 410
J
Jeremy J. Sierra
H 指数: 24 · 论文数: 71
M
Miguel Ángel Zúñiga
H 指数: 23 · 论文数: 101
E
Elten Briggs
H 指数: 20 · 论文数: 35
T
Timothy D. Landry
H 指数: 18 · 论文数: 53
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