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S

S. Ratneshwar

University of Connecticut

34H指数
99论文数
5.5K被引数
收录论文 21
发表时间
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Correction: Multiple-Category Decision-Making: Review and Synthesis修正：多类别决策制定：综述与综合
errMarketing Letters
IF2.5
err2025-10-02
err0
PREAI
errGary J. Russell; S. Ratneshwar; Allan D. Shocker; David Bell; Anand Bodapati; Alex Degeratu; Lutz Hildebrandt; Namwoon Kim; S. Ramaswami; Venkatesh Shankar
err分享
err收藏
Crafting Compelling Narratives: Exploring Three Key Persuasive Drivers and Their Interaction
errJOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING
IF2.9
err2024-07-26
err0
PREAI
errKim, Eunjin (Anna); Hofmann, Verena; Ratneshwar, S.; Thorson, Esther
err分享
err收藏
A narrative approach for overcoming the message credibility problem in green advertising克服绿色广告中信息可信度问题的叙事方法
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2022-08-01
err29
PREAI
errKim, Eunjin (Anna); Shoenberger, Heather; Kwon, Eunseon (Penny); Ratneshwar, S.
err分享
err收藏
Why Narrative Ads Work: An Integrated Process Explanation
errJOURNAL OF ADVERTISING
IF7
err2017-01-17
err134
PREAI
errKim, Eunjin (Anna); Ratneshwar, S.; Thorson, Esther
err分享
err收藏
Beneficial Effects of Semantic Memory Support on Older Adults' Episodic Memory: Differential Patterns of Support of Item and Associative Information
errPSYCHOLOGY AND AGING
IF3.5
err2016-02-01
err45
PREAI
errMohanty, Praggyan (Pam); Naveh-Benjamin, Moshe; Ratneshwar, Srinivasan
err分享
err收藏
Brand Image Congruence Through Sponsorship of Sporting Events: A Reinquiry of Gwinner and Eaton (1999)
errJOURNAL OF ADVERTISING
IF7
err2015-11-18
err28
PREAI
errKwon, Eunseon (Penny); Ratneshwar, S.; Kim, Eunjin (Anna)
err分享
err收藏
What to Get and What to Give Up: How Different Decision Tasks and Product Types Affect the Persuasiveness of Promotion- versus Prevention-Focused Messages
errPSYCHOLOGY & MARKETING
IF9.1
err2015-08-11
err8
PREAI
errChowdhury, Tilottama Ghosh; Micu, Camelia; Ratneshwar, S.; Kim, Eunjin (Anna)
err分享
err收藏
Does it pay to beat around the bush? The case of the obfuscating salesperson
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2015-02-07
err11
PREAI
errBickart, Barbara; Morrin, Maureen; Ratneshwar, S.
err分享
err收藏
Did You Get It? Factors Influencing Subjective Comprehension of Visual Metaphors in Advertising
errJOURNAL OF ADVERTISING
IF7
err2014-11-20
err41
PREAI
errMohanty, Praggyan (Pam); Ratneshwar, S.
err分享
err收藏
Drivers of consumer-brand identification
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2012-12-01
err601
PREAI
errStokburger-Sauer, Nicola; Ratneshwar, S.; Sen, Sankar
err分享
err收藏
Goal-derived categories: The role of personal and situational goals in category representations
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2008-01-25
err143
PREAI
errRatneshwar, S; Barsalou, LW; Pechmann, C; Moore, M
err分享
err收藏
Distinctive brand cues and memory for product consumption experiences
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2005-03-01
err102
errOAAI
errWarlop, L; Ratneshwar, S; van Osselaer, SMJ
err分享
err收藏
The times of their lives: Phenomenological and metaphorical characteristics of consumer timestyles
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2004-09-01
err97
PREAI
errCotte, J; Ratneshwar, S; Mick, DG
err分享
err收藏
Does it make sense to use scents to enhance brand memory?
errJOURNAL OF MARKETING RESEARCH
IF5
err2003-02-01
err172
PREAI
errMorrin, M; Ratneshwar, S
err分享
err收藏
The impact of ambient scent on evaluation, attention, and memory for familiar and unfamiliar brands
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2000-08-01
err176
PREAI
errMorrin, M; Ratneshwar, S
err分享
err收藏
Benefit salience and consumers' selective attention to product features
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err1997-07-01
err70
errOAAI
errRatneshwar, S; Warlop, L; Mick, DG; Seeger, G
err分享
err收藏
Goal derived categories and the antecedents of across category consideration
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err1996-12-01
err143
PREAI
errRatneshwar, S; Pechmann, C; Shocker, AD
err分享
err收藏
THE EFFECTS OF ANTISMOKING AND CIGARETTE ADVERTISING ON YOUNG ADOLESCENTS PERCEPTIONS OF PEERS WHO SMOKE
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err1994-09-01
err124
PREAI
errPECHMANN, C; RATNESHWAR, S
err分享
err收藏
CONSUMER COVARIATION JUDGMENTS - THEORY OR DATA DRIVEN
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err1992-12-01
err83
PREAI
errPECHMANN, C; RATNESHWAR, S
err分享
err收藏
THE USE OF COMPARATIVE ADVERTISING FOR BRAND POSITIONING - ASSOCIATION VERSUS DIFFERENTIATION
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err1991-09-01
err154
PREAI
errPECHMANN, C; RATNESHWAR, S
err分享
err收藏

研究方向

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合作学者
合作期刊
L
Lawrence W. Barsalou
H 指数: 86 · 论文数: 242
M
Moshe Naveh‐Benjamin
H 指数: 55 · 论文数: 191
D
David W. Stewart
H 指数: 53 · 论文数: 369
E
Esther Thorson
H 指数: 48 · 论文数: 215
D
David Bell
H 指数: 46 · 论文数: 138
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