Michael S. LaTour - Publications, H-index & Citations

Michael S. LaTour

Cornell University

39H指数

123论文数

4.3K被引数

收录论文 12

发表时间

Social networking from a social capital perspective: a cross-cultural analysis 社会资本视角下的社交网络: 跨文化分析

EUROPEAN JOURNAL OF MARKETING

IF5.1

2019-06-10

PREAI

Krishen, Anjala S.; Leenders, Mark A. A. M.; Muthaly, Siva; Ziolkowska, Marta; LaTour, Michael S.

Should Cookie Monster adopt a healthy lifestyle or continue to indulge? Insights into brand icons

PSYCHOLOGY & MARKETING

IF9.1

2017-12-13

OAAI

Merchant, Altaf; LaTour, Kathryn A.; Ford, John B.; LaTour, Michael S.

Do feminists still respond negatively to female nudity in advertising? Investigating the influence of feminist attitudes on reactions to sexual appeals 女权主义者仍然对广告中的女性裸体做出负面反应吗？调查女权主义态度对性诉求反应的影响

International Journal of Advertising

IF5.9

2016-03-03

PREAI

Choi, Hojoon; Yoo, Kyunga; Reichert, Tom; LaTour, Michael S.

Promote me or protect us? The framing of policy for collective good

EUROPEAN JOURNAL OF MARKETING

IF5.1

2014-04-08

PREAI

Krishen, Anjala Selena; Raschke, Robyn; Kachroo, Pushkin; LaTour, Michael; Verma, Pratik

Fuzzy Trace Theory and Smart False Memories: Implications for Advertising

JOURNAL OF ADVERTISING

IF7

2014-02-05

PREAI

LaTour, Kathryn A.; LaTour, Michael S.; Brainerd, Charles

The Effects of Perceptual and Conceptual Training on Novice Wine Drinkers' Development

CORNELL HOSPITALITY QUARTERLY

IF3

2011-09-30

OAAI

LaTour, Kathryn A.; LaTour, Michael S.; Feinstein, Andrew H.

Bridging Aficionados' Perceptual and Conceptual Knowledge to Enhance How They Learn from Experience

JOURNAL OF CONSUMER RESEARCH

IF6.4

2010-12-01

OAAI

Latour, Kathryn A.; Latour, Michael S.

Coke is It: How stories in childhood memories illuminate an icon

JOURNAL OF BUSINESS RESEARCH

IF9.8

2010-03-01

OAAI

LaTour, Kathryn; LaTour, Michael S.; Zinkhan, George M.

Cracking the Cultural Code of Gambling

CORNELL HOSPITALITY QUARTERLY

IF3

2009-09-02

OAAI

LaTour, Kathryn A.; Sarrazit, Franck; Hendler, Rom; LaTour, Michael S.

The impact of program context on motivational system activation and subsequent effects on processing a fear appeal

JOURNAL OF ADVERTISING

IF7

2006-10-01

OAAI

Potter, Robert F.; LaTour, Michael S.; Braun-LaTour, Kathryn A.; Reichert, Tom

POSITIONING AGAINST FOREIGN SUPPLY SOURCES IN AN INTERNATIONAL PURCHASING ENVIRONMENT

INDUSTRIAL MARKETING MANAGEMENT

IF7.5

1994-12-01

PREAI

MIN, H; LATOUR, M; WILLIAMS, A

THE APPROPRIATENESS OF FEAR APPEAL USE FOR HEALTH-CARE MARKETING TO THE ELDERLY - IS IT OK TO SCARE GRANNY

JOURNAL OF BUSINESS ETHICS

IF6.7

1993-01-01

PREAI

BENET, S; PITTS, RE; LATOUR, M

研究方向