Michael J. Dorsch - Publications, H-index & Citations

Michael J. Dorsch

Clemson University

19H指数

50论文数

1.4K被引数

收录论文 9

发表时间

Theorizing materialism through the Institutional Analysis and Development framework

marketing theory and practice

IF2.8

2017-08-11

PREAI

Kilbourne, William E.; Dorsch, Michael J.; Thyroff, Anastasia

Bridging the academia-practitioner divide: the case of service theater

JOURNAL OF SERVICES MARKETING

IF4.5

2014-10-07

PREAI

Daly, Aidan; Baron, Steve; Dorsch, Michael J.; Fisk, Raymond P.; Grove, Stephen J.; Harris, Kim; Harris, Richard

The Frontiers in Service Conference: a 20-year retrospective

SERVICE INDUSTRIES JOURNAL

IF7.4

2014-02-13

PREAI

Dorsch, Michael J.; Fisk, Raymond P.; Grove, Stephen J.

Investigating the Portrayal and Influence of Sustainability Claims in an Environmental Advertising Context

JOURNAL OF MACROMARKETING

IF2.3

2014-01-15

PREAI

Cummins, Shannon; Reilly, Timothy M.; Carlson, Les; Grove, Stephen J.; Dorsch, Michael J.

Spectator Rage as the Dark Side of Engaging Sport Fans: Implications for Services Marketers

JOURNAL OF SERVICE RESEARCH

IF8.6

2012-02-03

PREAI

Grove, Stephen J.; Pickett, Gregory M.; Jones, Scott A.; Dorsch, Michael J.

The Institutional Foundations of Materialism in Western Societies A Conceptualization and Empirical Test

JOURNAL OF MACROMARKETING

IF2.3

2009-04-10

PREAI

Kilbourne, William E.; Dorsch, Michael J.; McDonagh, Pierre; Urien, Bertrand; Prothero, Andrea; Gruenhagen, Marko; Polonsky, Michael Jay; Marshall, David; Foley, Janice; Bradshaw, Alan

Comparing the application of integrated marketing communication (IMC) in magazine ads across product type and time

JOURNAL OF ADVERTISING

IF7

2007-04-01

PREAI

Grove, Stephen J.; Carlson, Les; Dorsch, Michael J.

Does the franchisor provide value to franchisees?: Past, current, and future value assessments of two franchisee types

JOURNAL OF SMALL BUSINESS MANAGEMENT

IF6

2003-09-02

PREAI

Grünhagen, M; Dorsch, MJ

Assessing the theatrical components of the service encounter: A cluster analysis examination

SERVICE INDUSTRIES JOURNAL

IF7.4

1998-07-01

110

PREAI

Grove, SJ; Fisk, RP; Dorsch, MJ

研究方向