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M

Mrinal Ghosh

Texas Tech University

16H指数
44论文数
2.0K被引数
收录论文 13
发表时间
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Money-Back Guarantees and Service Quality: The Marketing of In Vitro Fertilization Services
errJOURNAL OF MARKETING RESEARCH
IF5
err2022-03-08
err3
PREAI
errYu, Shan; Ghosh, Mrinal; Viswanathan, Madhu
err分享
err收藏
Contracting to (dis)incentivize? An integrative transaction-cost approach on how contracts govern specific investments
errSTRATEGIC MANAGEMENT JOURNAL
IF7.2
err2022-01-11
err4
PREAI
errLo, Desmond (Ho-Fu); Zanarone, Giorgio; Ghosh, Mrinal
err分享
err收藏
Media Coverage of Climate Change and Sustainable Product Consumption: Evidence from the Hybrid Vehicle Market
errJOURNAL OF MARKETING RESEARCH
IF5
err2019-09-12
err65
errOAAI
errChen, Yubo; Ghosh, Mrinal; Liu, Yong; Zhao, Liang
err分享
err收藏
Endogeneity in survey research调查研究中的内生性
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2018-06-01
err188
errOAAI
errSande, Jon Bingen; Ghosh, Mrinal
err分享
err收藏
How does influence strategy work? The moderating role of cognitive institutional profile and mediating role of commitment
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2018-01-01
err13
PREAI
errGao, Weihe; Ghosh, Mrinal; Qian, Liping
err分享
err收藏
Price Formats for Branded Components in Industrial Markets: An Integration of Transaction Cost Economics and the Resource-Based View工业市场中品牌组件的价格格式: 交易成本经济学和基于资源的观点的整合
errORGANIZATION SCIENCE
IF5.4
err2012-10-01
err13
PREAI
errLo, Desmond (Ho-Fu); Frias, Kellilynn M.; Ghosh, Mrinal
err分享
err收藏
The Incentive and Selection Roles of Sales Force Compensation Contracts
errJOURNAL OF MARKETING RESEARCH
IF5
err2011-08-01
err52
PREAI
errLo, Desmond (Ho-Fu); Ghosh, Mrinal; Lafontaine, Francine
err分享
err收藏
Contract Specificity and Its Performance Implications
errJOURNAL OF MARKETING
IF10.4
err2010-03-01
err162
PREAI
errMooi, Erik A.; Ghosh, Mrinal
err分享
err收藏
When Should Original Equipment Manufacturers Use Branded Component Contracts with Suppliers?
errJOURNAL OF MARKETING RESEARCH
IF5
err2009-10-01
err98
PREAI
errGhosh, Mrinal; John, George
err分享
err收藏
Customizing complex products: When should the vendor take control?
errJOURNAL OF MARKETING RESEARCH
IF5
err2006-11-01
err84
PREAI
errGhosh, Mrinal; Dutta, Shantanu; Stremersch, Stefan
err分享
err收藏
Strategic fit in industrial alliances: An empirical test of governance value analysis
errJOURNAL OF MARKETING RESEARCH
IF5
err2005-08-01
err130
PREAI
errGhosh, M; John, G
err分享
err收藏
Experimental evidence for agency models of salesforce compensation
errthe academy of marketing science
IF4.9
err2000-11-01
err34
PREAI
errGhosh, M; John, G
err分享
err收藏
Governance value analysis and marketing strategy
errJOURNAL OF MARKETING
IF10.4
err1999-01-01
err310
PREAI
errGhosh, M; John, G
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
L
Liu Yong
H 指数: 43 · 论文数: 521
G
George John
H 指数: 40 · 论文数: 85
S
Stefan Stremersch
H 指数: 35 · 论文数: 176
F
Francine Lafontaine
H 指数: 35 · 论文数: 127
S
Shantanu Dutta
H 指数: 34 · 论文数: 107
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