Thomas J. Steenburgh - Publications, H-index & Citations

Thomas J. Steenburgh

University of Virginia

19H指数

81论文数

2.4K被引数

收录论文 8

发表时间

How to Project Customer Retention Revisited: The Role of Duration Dependence' (vol 43, pg 1, 2018)

JOURNAL OF INTERACTIVE MARKETING

IF7.8

2022-01-31

PREAI

Fader, Peter S.; Hardie, Bruce G. S.; Liu, Yuzhou; Davin, Joseph; Steenburgh, Thomas

How to Project Customer Retention Revisited: The Role of Duration Dependence

JOURNAL OF INTERACTIVE MARKETING

IF7.8

2022-01-31

OAAI

Fader, Peter S.; Hardie, Bruce G. S.; Liu, Yuzhou; Davin, Joseph; Steenburgh, Thomas

Managing Laggards: The Importance of a Deep Sales Bench

JOURNAL OF MARKETING RESEARCH

IF5

2019-05-17

PREAI

Boichuk, Jeffrey P.; Bommaraju, Raghu; Ahearne, Michael; Kraus, Florian; Steenburgh, Thomas J.

The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments

the academy of marketing science

IF4.9

2015-01-01

PREAI

Liu, Qiang; Steenburgh, Thomas J.; Gupta, Sachin

Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans

the academy of marketing science

IF4.9

2014-03-01

115

PREAI

Chung, Doug J.; Steenburgh, Thomas; Sudhir, K.

Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities Over Time

JOURNAL OF MARKETING

IF10.4

2012-05-01

357

PREAI

Avery, Jill; Steenburgh, Thomas J.; Deighton, John; Caravella, Mary

Crafting Integrated Multichannel Retailing Strategies

JOURNAL OF INTERACTIVE MARKETING

IF7.8

2010-05-01

356

PREAI

Zhang, Jie; Farris, Paul W.; Irvin, John W.; Kushwaha, Tarun; Steenburgh, Thomas J.; Weitz, Barton A.

Massively categorical variables: Revealing the information in zip codes

the academy of marketing science

IF4.9

2003-02-01

PREAI

Steenburgh, TJ; Ainslie, A; Engebretson, PH

研究方向