- Publications & Citations

university of bath

0H指数

130论文数

0被引数

收录论文 13

发表时间

The influences of country brand authenticity in transnational higher education: student satisfaction at country-branded universities 国家品牌真实性对跨国高等教育的影响：国家品牌大学的学生满意度

Higher Education Research and Development

IF2.9

2026-03-07

OAAI

Stephen Wilkins; Joe Hazzam; Mohammad Zahidul Islam Khan; Mayar Farrag Elsayed; Osman El-Said

Navigating organizational identity in transnational higher education: the case of a Hong Kong university's branch campus in mainland China 在跨国高等教育中导航组织身份：香港某大学在中国内地的分校案例

Higher Education Research & Development

IF2.9

2025-10-10

OAAI

Kun Dai; Stephen Wilkins; Xiaofan Zhang

Measuring institutions' country brand authenticity in transnational higher education 测量跨国高等教育中机构的国家品牌真实性

HIGHER EDUCATION RESEARCH & DEVELOPMENT

IF2.9

2025-02-18

OAAI

Stephen Wilkins; Jeroen Huisman; Mohammad Zahidul Islam Khan; Mohammad Elmoshnib

The influence of LinkedIn group community on postgraduate student experience, satisfaction and grades LinkedIn群体社区对研究生体验、满意度和成绩的影响

COMPUTERS & EDUCATION

IF10.5

2024-07-01

OAAI

Hazzam, Joe; Wilkins, Stephen; Southall, Carol; Ibrahim, Blend

Country-branded universities: a framework for country brand authenticity in transnational higher education 国家品牌大学: 跨国高等教育中国家品牌真实性的框架

STUDIES IN HIGHER EDUCATION

IF3.2

2024-05-09

PREAI

Wilkins, Stephen; Huisman, Jeroen

Rollover service contracts: the influences of perceived value, convenience, confusion and switching costs on consumer satisfaction and service loyalty 展期服务合同: 感知价值、便利性、困惑和转换成本对消费者满意度和服务忠诚度的影响

JOURNAL OF STRATEGIC MARKETING

IF3.1

2024-03-13

PREAI

Butt, Muhammad Mohsin; Wilkins, Stephen; Hazzam, Joe; Marder, Ben

Service contract type and consumer choice behavior: the contributory roles of perceived value, brand reputation and consumer incentives 服务契约类型与消费者选择行为: 感知价值、品牌声誉和消费者激励的贡献作用

MARKETING INTELLIGENCE & PLANNING

IF5.4

2024-01-04

OAAI

Wilkins, Stephen; Ireland, John; Hazzam, Joe; Megicks, Philip

The influences of lecturer charismatic leadership and technology use on student online engagement, learning performance, and satisfaction 讲师魅力领导和技术使用对学生在线参与，学习表现和满意度的影响

COMPUTERS & EDUCATION

IF10.5

2023-07-01

OAAI

Hazzam, Joe; Wilkins, Stephen

International marketing capabilities development: The role of firm cultural intelligence and social media technologies 国际营销能力发展: 企业文化智能和社交媒体技术的作用

JOURNAL OF MARKETING THEORY AND PRACTICE

IF5.3

2021-07-26

PREAI

Hazzam, Joe; Wilkins, Stephen

Consumers' propensity for rollover service contracts: the influences of perceived value, convenience and trust on service loyalty

JOURNAL OF STRATEGIC MARKETING

IF3.1

2021-06-23

OAAI

Wilkins, Stephen; Hazzam, Joe; Megicks, Phil

FMCG firms' margin management: consumer trade-offs among product price, quantity and quality 快速消费品企业的利润管理: 消费者在产品价格、数量和质量之间的权衡

JOURNAL OF STRATEGIC MARKETING

IF3.1

2020-11-18

PREAI

Wilkins, Stephen; Ireland, John J.

Institution strategy in transnational higher education: late entrants in mature markets - the case of international branch campuses in the United Arab Emirates 跨国高等教育的机构战略: 成熟市场的后期进入者-以阿拉伯联合酋长国的国际分校为例

STUDIES IN HIGHER EDUCATION

IF3.2

2019-07-30

PREAI

Wilkins, Stephen; Huisman, Jeroen

Student learning in higher education through blogging in the classroom 通过在课堂上写博客来学习高等教育中的学生

COMPUTERS & EDUCATION

IF10.5

2019-07-01

OAAI

Garcia, Elaine; Moizer, Jonathan; Wilkins, Stephen; Haddoud, Mohamed Yacine

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