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科言猫学术研究的AI总结
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B

Brittney Bauer

Loyola University New Orleans

8H指数
49论文数
259被引数
收录论文 13
发表时间
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Sharing the Spotlight: Understanding Consumer Response to Joint Advertising共享聚光灯：理解消费者对联合广告的反应
errJournal of Advertising
IF7
err2025-06-12
err0
PREAI
errBrittney C. Bauer; Clark D. Johnson
err分享
err收藏
Competing construals in advertising: the central role of feeling closer to the brand versus closer to other brand users
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2024-09-30
err1
PREAI
errBauer, Brittney C.
err分享
err收藏
An inconvenient truth about bundling commitment, engagement, and embeddedness: Unbundling to extend theory on turnover motivations and beyond
errannual review of organizational psychology and organizational behavior
IF7.1
err2024-05-08
err1
PREAI
errMaertz, Carl P.; Johnson, Clark D.; Bauer, Brittney C.
err分享
err收藏
Deciphering consumer commitment: Exploring the dual influence of self-brand and self-group relationships
errPSYCHOLOGY & MARKETING
IF9.1
err2023-09-16
err1
errOAAI
errBauer, Brittney C.; Carlson, Brad D.; Arnold, Mark J.
err分享
err收藏
Strong versus weak consumer-brand relationships: Matching psychological sense of brand community and type of advertising appeal强消费者与弱消费者-品牌关系: 品牌社区的心理意识与广告诉求类型的匹配
errPSYCHOLOGY & MARKETING
IF9.1
err2022-12-30
err6
errOAAI
errBauer, Brittney C.
err分享
err收藏
The effect of brand crises on endorser reputation and endorsement portfolios品牌危机对代言人声誉和代言投资组合的影响
errPSYCHOLOGY & MARKETING
IF9.1
err2022-03-30
err10
PREAI
errJohnson, Clark D.; Bauer, Brittney C.; Arnold, Mark J.
err分享
err收藏
The match-up hypotheses revisited: matching social judgments and advertising messaging in celebrity endorsements
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2022-03-28
err20
PREAI
errBauer, Brittney C.; Carlson, Brad D.; Johnson, Clark D.
err分享
err收藏
Constituency building: Determining consumers' willingness to participate in corporate political activities
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2022-03-01
err9
PREAI
errJohnson, Clark D.; Bauer, Brittney C.; Carlson, Brad D.
err分享
err收藏
I Thought My Idea to Use Your Idea Was a Great Idea: Inadvertent Plagiarism in Marketing
errJOURNAL OF ADVERTISING
IF7
err2021-12-13
err2
PREAI
errBauer, Brittney C.; Johnson, Clark D.
err分享
err收藏
THE AUTOMATION OF MANAGEMENT AND BUSINESS SCIENCE
errACADEMY OF MANAGEMENT PERSPECTIVES
IF5.7
err2021-05-01
err17
PREAI
errJohnson, Clark D.; Bauer, Brittney C.; Niederman, Fred
err分享
err收藏
Exploring flow in the mobile interface context
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2020-03-01
err12
PREAI
errJohnson, Clark D.; Bauer, Brittney C.; Singh, Nitish
err分享
err收藏
Place-brand stereotypes: does stereotype-consistent messaging matter?
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2018-11-12
err7
PREAI
errBauer, Brittney C.; Johnson, Clark D.; Singh, Nitish
err分享
err收藏
Priming from the pulpit: Extending regulatory focus theory to church services
errNONPROFIT MANAGEMENT & LEADERSHIP
IF1.9
err2018-09-10
err4
errOAAI
errJohnson, Clark D.; Bauer, Brittney C.; Ascencio, Christine A.; Kuang, Yunmei
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
N
Nitish Singh
H 指数: 30 · 论文数: 124
C
Carl P. Maertz
H 指数: 29 · 论文数: 72
M
Mark J. Arnold
H 指数: 24 · 论文数: 88
B
Brad D. Carlson
H 指数: 15 · 论文数: 47
C
Clark D. Johnson
H 指数: 9 · 论文数: 21
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