Brad D. Carlson - Publications, H-index & Citations

Brad D. Carlson

saint louis university

15H指数

47论文数

2.6K被引数

收录论文 17

发表时间

Brand love and oppositional hate: the roles of identity, authenticity, and uniqueness 品牌喜爱与对立性厌恶：身份认同、真实性与独特性的作用

Journal of Consumer Marketing

IF3.3

2026-01-30

PREAI

D. Todd Donavan; Brad D. Carlson; Swinder Janda

The Collective Identity Effect: How Group-Level Identity Influences Individual Behavior 群体认同效应：群体层面的认同如何影响个体行为

Journal of Marketing

IF10.4

2025-06-19

PREAI

Brad D. Carlson; D. Todd Donavan; Jeremy S. Wolter; James G. Maxham; Pei Xu

Customer orientation's effect on outcomes: the moderating role of poor resource-demand fit and tip-based compensation

JOURNAL OF MARKETING THEORY AND PRACTICE

IF5.3

2025-03-01

PREAI

Janda, Swinder; Donavan, D. Todd; Carlson, Brad. D.

Fan Socializing and BIRGing: The Impact of Trait Competitiveness on Fan Behaviors

sport management review

IF3.5

2025-01-01

PREAI

Donavan, Todd; Singer, Mara F.; Carlson, Brad D.

Deciphering consumer commitment: Exploring the dual influence of self-brand and self-group relationships

PSYCHOLOGY & MARKETING

IF9.1

2023-09-16

OAAI

Bauer, Brittney C.; Carlson, Brad D.; Arnold, Mark J.

The match-up hypotheses revisited: matching social judgments and advertising messaging in celebrity endorsements

EUROPEAN JOURNAL OF MARKETING

IF5.1

2022-03-28

PREAI

Bauer, Brittney C.; Carlson, Brad D.; Johnson, Clark D.

Constituency building: Determining consumers' willingness to participate in corporate political activities

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2022-03-01

PREAI

Johnson, Clark D.; Bauer, Brittney C.; Carlson, Brad D.

Brand outcomes in sales channel relationships: a guanxi theory perspective

JOURNAL OF BUSINESS & INDUSTRIAL MARKETING

IF4.3

2020-12-30

PREAI

Rong, Weidong; Arnold, Mark J.; Carlson, Brad D.

Implicit and Explicit Affective Evaluations of Athlete Brands: The Associative Evaluation-Emotional Appraisal-Intention Model of Athlete Endorsements

sport management review

IF3.5

2018-11-01

PREAI

Chang, Yonghwan; Ko, Yong Jae; Carlson, Brad D.

Does Selective Sales Force Training Work?

JOURNAL OF MARKETING RESEARCH

IF5

2018-10-12

PREAI

Atefi, Yashar; Ahearne, Michael; Maxham, James G., III; Donavan, D. Todd; Carlson, Brad D.

Toward a theory of customer engagement marketing 走向客户参与营销理论

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

IF10.1

2016-12-15

676

PREAI

Harmeling, Colleen M.; Moffett, Jordan W.; Arnold, Mark J.; Carlson, Brad D.

A Cross-Lagged Test of the Association Between Customer Satisfaction and Employee Job Satisfaction in a Relational Context

JOURNAL OF APPLIED PSYCHOLOGY

IF6.1

2016-01-01

PREAI

Zablah, Alex R.; Carlson, Brad D.; Donavan, D. Todd; Maxham, James G., III; Brown, Tom J.

Advertising creativity and repetition Recall, wearout and wearin effects

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2015-01-07

PREAI

Lehnert, Kevin; Till, Brian D.; Carlson, Brad D.

Human Brands in Sport: Athlete Brand Personality and Identification

sport management review

IF3.5

2013-05-01

192

PREAI

Carlson, Brad D.; Donavan, D. Todd

Trait Superstition and Consumer Behavior: Re-Conceptualization, Measurement, and Initial Investigations

PSYCHOLOGY & MARKETING

IF9.1

2009-07-01

PREAI

Carlson, Brad D.; Mowen, John C.; Fang, Xiang

Regarding Long-term results of stent graft treatment of subclavian artery injuries: Management of choice for stable patients?

JOURNAL OF VASCULAR SURGERY

IF3.6

2009-01-01

OAAI

Sinith, Douglas C.; Carlson, Brad

Exploring the antecedents and consumer behavior consequences of the trait of superstition

PSYCHOLOGY & MARKETING

IF9.1

2003-11-20

PREAI

Mowen, JC; Carlson, B

研究方向