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B

Bruce A. Huhmann

Virginia Commonwealth University

24H指数
64论文数
1.9K被引数
收录论文 24
发表时间
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Health Message Outcomes of Humor Appeals: A Systematic ReviewLimbu, Y. B., McKinley, C., & Huhmann, B. A. (2026). 幽默诉求的健康信息效果：一项系统综述。Health Communication, 1–19. [Google Scholar] [CrossRef]
errHealth Communication
IF2.7
err2026-01-01
err2
PREAI
errLimbu, Yam B.; Mckinley, Christopher; Huhmann, Bruce A.
err分享
err收藏
A longitudinal cross-cultural content analysis of rational vs. emotional appeals in US and Sweden对美瑞两国理性与情感诉求的纵向跨文化内容分析
errInternational Journal of Advertising
IF5.9
err2025-07-02
err0
PREAI
errBruce A. Huhmann; Pia A. Albinsson
err分享
err收藏
Brand influences on the relationship between livestream seller commissions and sales品牌对直播卖家佣金与销售额之间关系的影响
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2025-07-01
err0
errOAAI
errJiang, Jiani; Huhmann, Bruce A.; Liu, Shiang
err分享
err收藏
How allusion enhances consumer response to hope appeals in health messaging引语如何增强健康信息中希望诉求的消费者反应
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2025-03-01
err0
PREAI
errAlbinsson, Pia A.; Huhmann, Bruce A.; Burman, Bidisha
err分享
err收藏
Message Effectiveness of Fear Appeals in Vaccination Communication Campaigns: A Systematic Review
errVACCINES
IF3.4
err2024-06-12
err0
errOAAI
errLimbu, Yam B.; Huhmann, Bruce A.
err分享
err收藏
Endorser gender and age effects in B2B advertising
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2022-09-01
err4
PREAI
errMohan, Mayoor; Ferguson, Jodie L.; Huhmann, Bruce A.
err分享
err收藏
Ethical Issues in Pharmaceutical Marketing: A Systematic Review and Future Research Agenda
errJOURNAL OF GLOBAL MARKETING
IF4.3
err2021-09-20
err9
PREAI
errLimbu, Yam B.; Huhmann, Bruce A.
err分享
err收藏
Perfect social media image posts: symmetry and contrast influence consumer response
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2021-02-04
err12
errOAAI
errKostyk, Alena; Huhmann, Bruce A.
err分享
err收藏
Readability of Korean-Language advertising disclosures moderates knowledge effects
errINTERNATIONAL JOURNAL OF BANK MARKETING
IF6.9
err2020-08-31
err3
PREAI
errLee, Taejun (David); Huhmann, Bruce A.; Yun, TaiWoong
err分享
err收藏
Creative Advertising Executions Encourage the Processing Advantages of Product Familiarity
errJOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING
IF2.9
err2020-05-01
err4
PREAI
errHuhmann, Bruce A.; Limbu, Yam B.
err分享
err收藏
An eye-tracking study of attention to brand-identifying content and recall of taboo advertising对品牌识别内容的关注和禁忌广告的回忆的眼动研究
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2020-04-01
err33
PREAI
errMyers, Susan D.; Deitz, George D.; Huhmann, Bruce A.; Jha, Subhash; Tatara, Jennifer H.
err分享
err收藏
Emerging masculinities in Chinese luxury social media marketing中国奢侈品社交媒体营销中的新兴男性气质
errASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
IF5.1
err2019-11-20
err6
PREAI
errJiang, Jiani; Huhmann, Bruce A.; Hyman, Michael R.
err分享
err收藏
Measures of aesthetic dimensions and reactions in advertising
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2018-05-24
err16
PREAI
errZarzosa, Jennifer; Huhmann, Bruce A.
err分享
err收藏
Literacy matters in marketing
errINTERNATIONAL JOURNAL OF BANK MARKETING
IF6.9
err2017-07-03
err16
PREAI
errHuhmann, Bruce A.
err分享
err收藏
Content and compliance of pharmaceutical social media marketing
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2016-10-03
err17
PREAI
errHuhmann, Bruce A.; Limbu, Yam B.
err分享
err收藏
Influence of gender stereotypes on advertising offensiveness and attitude toward advertising in general性别刻板印象对广告攻击性和广告态度的影响
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2016-03-21
err46
PREAI
errHuhmann, Bruce A.; Limbu, Yam B.
err分享
err收藏
Does rhetoric impact advertising effectiveness with liking controlled?
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2012-11-09
err25
errOAAI
errHuhmann, Bruce A.; Albinsson, Pia A.
err分享
err收藏
Print advertising: Executional factors and the RPB Grid
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2012-06-01
err10
PREAI
errHuhmann, Bruce A.; Franke, George R.; Mothersbaugh, David L.
err分享
err收藏
Effects of age, need for cognition, and affective intensity on advertising effectiveness
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2011-01-01
err94
PREAI
errMcKay-Nesbitt, Jane; Manchanda, Rajesh V.; Smith, Malcolm C.; Huhmann, Bruce A.
err分享
err收藏
Emotional Information Management: Concept Development and Measurement in Public Service Announcements
errPSYCHOLOGY & MARKETING
IF9.1
err2010-04-07
err10
PREAI
errTaute, Harry A.; Huhmann, Bruce A.; Thakur, Ramendra
err分享
err收藏

研究方向

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合作学者
合作期刊
G
George R. Franke
H 指数: 37 · 论文数: 116
M
Michael R. Hyman
H 指数: 34 · 论文数: 214
Y
Yam B. Limbu
H 指数: 24 · 论文数: 92
D
David L. Mothersbaugh
H 指数: 23 · 论文数: 51
P
Pia A. Albinsson
H 指数: 17 · 论文数: 92
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