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Osnat Roth‐Cohen

Ariel University

12H指数
33论文数
356被引数
收录论文 14
发表时间
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Ethnic advertising effectiveness: a model and agenda for future research民族广告效果：一个模型和未来研究方向
errInternational Journal of Advertising
IF5.9
err2026-05-31
err0
PREAI
errSigal Segev; Osnat Roth-Cohen
err分享
err收藏
Influencers’ Relationships with Followers: The Role of Authenticity and Self-Disclosure in Fostering Parasocial Relationships and Engagement影响者与粉丝的关系：真实性及自我表露在培养拟社会关系和用户参与中的作用
errjournal of current issues & research in advertising
IF0
err2026-05-28
err0
PREAI
errSigal Segev; Osnat Roth-Cohen; Yu Liu
err分享
err收藏
Using Cultural Intelligence (CQ) to Explain Differences Between Gen-Y and Baby Boomer Preferences for Models with Disabilities in Advertising使用文化智能（CQ）解释广告中Y世代与婴儿潮世代对残疾模特偏好的差异
errcurrent issues and research in advertising
IF0
err2025-07-22
err0
PREAI
errCarrie La Ferle; Sidharth Muralidharan; Osnat Roth-Cohen
err分享
err收藏
Diversity, equity, and inclusion (DEI) in the advertising industry: attitudes and behaviors广告行业中的多样性、公平性和包容性(DEI)：态度与行为
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2025-05-17
err0
errOAAI
errOsnat Roth-Cohen; Yaniv Gvili
err分享
err收藏
The effect of non-celebrity influencers' perceived authenticity on social media advertising outcomes非名人影响者感知真实性对社交媒体广告效果的影响
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2024-12-19
err0
PREAI
errRoth-Cohen, Osnat; Segev, Sigal; Liu, Yu
err分享
err收藏
Web-Series Ads as a New Marketing Media: Toward a Commercial-Independent Digital Integration Model
errJOURNALISM & MASS COMMUNICATION QUARTERLY
IF3.6
err2024-11-11
err0
errOAAI
errAharoni, Matan; Roth-Cohen, Osnat
err分享
err收藏
Diversity, equity, and inclusion (DEI) among generational cohorts: investigating attitude towards disabled models and advertising effectiveness世代之间的多样性，公平性和包容性 (DEI): 调查对残疾模型和广告效果的态度
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2024-04-29
err2
PREAI
errMuralidharan, Sidharth; La Ferle, Carrie; Roth-Cohen, Osnat
err分享
err收藏
Shaming behavior in online communities: exploring a new configuration of digital conversations
errONLINE INFORMATION REVIEW
IF3.5
err2023-12-12
err0
PREAI
errRoth-Cohen, Osnat; Rashi, Tsuriel
err分享
err收藏
Social media theory in public relations: A curation of a neglected topic in public relations research
errPUBLIC RELATIONS REVIEW
IF3.4
err2023-12-01
err2
PREAI
errAvidar, Ruth; Roth-Cohen, Osnat
err分享
err收藏
Mirror, mirror, on the wall. Who is the greenest of them all? the impact of green advertising cues on generational cohorts
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2023-03-13
err8
PREAI
errMuralidharan, Sidharth; La Ferle, Carrie; Roth-Cohen, Osnat
err分享
err收藏
A decade of social media in public relations research: A systematic review of published articles in 2010-2020公共关系研究中的社交媒体十年: 对2010-2020发表文章的系统回顾
errPUBLIC RELATIONS REVIEW
IF3.4
err2022-03-01
err19
PREAI
errRoth-Cohen, Osnat; Avidar, Ruth
err分享
err收藏
Exploring the Differential Effects of Religious and Spiritual Cues in Online Advertising: A Study of US Christians and the Nonreligious during COVID-19
errJOURNAL OF ADVERTISING
IF7
err2022-01-04
err4
errOAAI
errLa Ferle, Carrie; Muralidharan, Sidharth; Roth-Cohen, Osnat
err分享
err收藏
Cruising to nowhere: Covid-19 crisis discourse in cruise tourism Facebook groups
errCURRENT ISSUES IN TOURISM
IF4.6
err2021-06-16
err18
PREAI
errRoth-Cohen, Osnat; Lahav, Tamar
err分享
err收藏
The changing blogosphere and its impact on public relations practice and professional ethics: The Israeli case
errPUBLIC RELATIONS REVIEW
IF3.4
err2016-12-01
err10
PREAI
errLahav, Tamar; Roth-Cohen, Osnat
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
C
Carrie La Ferle
H 指数: 22 · 论文数: 57
S
Sidharth Muralidharan
H 指数: 20 · 论文数: 48
S
Sigal Segev
H 指数: 15 · 论文数: 41
Y
Yaniv Gvili
H 指数: 13 · 论文数: 56
Y
Yu Liu
H 指数: 11 · 论文数: 15
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