Yaniv Gvili - Publications, H-index & Citations

Yaniv Gvili

ono academic college (oac)

13H指数

56论文数

886被引数

收录论文 17

发表时间

Diversity, equity, and inclusion (DEI) in the advertising industry: attitudes and behaviors 广告行业中的多样性、公平性和包容性(DEI)：态度与行为

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2025-05-17

OAAI

Osnat Roth-Cohen; Yaniv Gvili

Vive la résistance: a boomerang effect of resisting incentivized eWOM on consumer trust

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2024-11-07

PREAI

Gvili, Yaniv; Levy, Shalom

Self as source: The interplay of sharing eWOM with consumer engagement and incentive acceptance

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2024-09-01

PREAI

Levy, Shalom; Gvili, Yaniv

Advice taking vs. combining opinions: Framing social information as advice increases source's perceived helping intentions, trust, and influence

ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES

IF3.8

2024-07-01

PREAI

Milyavsky, Maxim; Gvili, Yaniv

The effects of social capital on cross-cultural eWOM communication in minority-mainstream consumer interactions on social media 社会资本对社交媒体上少数群体与主流消费者互动中的跨文化电子口碑沟通的影响

International Journal of Emerging Markets

IF3

2024-01-08

PREAI

Shalom Levy; Yaniv Gvili; Hayiel Hino

The influence of companies' moral associations on the product consumption experience: The role of moral disgust

PSYCHOLOGY & MARKETING

IF9.1

2022-06-10

PREAI

Tal, Aner; Gvili, Yaniv; Amar, Moty

To protect and support: Why would consumers find foods tastier if these foods help support a desired self-identity 保护和支持: 为什么消费者会发现食物更美味，如果这些食物有助于支持所需的自我认同

PSYCHOLOGY & MARKETING

IF9.1

2021-11-24

PREAI

Tal, Aner; Gvili, Yaniv; Amar, Moty

Engagement of Ethnic-Minority Consumers with Electronic Word of Mouth (eWOM) on Social Media: The Pivotal Role of Intercultural Factors

JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH

IF4.6

2021-10-01

OAAI

Levy, Shalom; Gvili, Yaniv; Hino, Hayiel

Explaining Consumer Responses to Ethnic and Religious Minorities in Advertising: The Case of Israel and Germany

JOURNAL OF ADVERTISING

IF7

2021-07-22

PREAI

Rossner, Anna; Gvili, Yaniv; Eisend, Martin

Moving towards healthy: cuing food healthiness and appeal

JOURNAL OF SOCIAL MARKETING

IF2.6

2020-11-30

PREAI

Amar, Moty; Gvili, Yaniv; Tal, Aner

Online shopper engagement in price negotiation: the roles of culture, involvement and eWOM

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2019-05-10

PREAI

Levy, Shalom; Gvili, Yaniv

Consumer engagement with eWOM on social media: the role of social capital 社交媒体上的消费者参与与eWOM: 社会资本的作用

ONLINE INFORMATION REVIEW

IF3.5

2018-07-30

105

PREAI

Gvili, Yaniv; Levy, Shalom

Can political cookies leave a bad taste in one's mouth? Political ideology influences taste

EUROPEAN JOURNAL OF MARKETING

IF5.1

2017-11-14

PREAI

Tal, Aner; Gvili, Yaniv; Amar, Moty; Wansink, Brian

The sweet smell of advertising: the essence of matching scents with other ad cues

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2017-06-16

PREAI

Gvili, Yaniv; Levy, Shalom; Zwilling, Moty

Moving up in taste: Enhanced projected taste and freshness of moving food products

PSYCHOLOGY & MARKETING

IF9.1

2017-06-09

PREAI

Gvili, Yaniv; Tal, Aner; Amar, Moty; Wansink, Brian

Antecedents of attitudes toward eWOM communication: differences across channels 对eWOM沟通态度的影响因素: 跨渠道的差异

INTERNET RESEARCH

IF6.8

2016-10-03

100

PREAI

Gvili, Yaniv; Levy, Shalom

Fresh from the tree: Implied motion improves food evaluation

FOOD QUALITY AND PREFERENCE

IF4.9

2015-12-01

PREAI

Gvili, Yaniv; Tal, Aner; Amar, Moty; Hallak, Yael; Wansink, Brian; Giblin, Michael; Bommelaer, Colombe

研究方向