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B

Banwari Mittal

Northern Kentucky University

33H指数
71论文数
8.2K被引数
收录论文 15
发表时间
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The psychology of online shopping cart abandonment: a scrutiny of the current research framework and building an improved model of the online shopper journey
errelectronic commerce research and applications
IF4.7
err2023-04-18
err5
PREAI
errMittal, Banwari
err分享
err收藏
Post-COVID-19 Consumers' Cautious and Virtuous Mindsets: New Marketing Opportunities for Positive Social Change
errJOURNAL OF MACROMARKETING
IF2.3
err2022-10-31
err1
PREAI
errMittal, Banwari; Woodside, Arch G.
err分享
err收藏
Consumers under pandemic anxiety: Suppressors, intensifiers, and resilients
errINTERNATIONAL JOURNAL OF CONSUMER STUDIES
IF7.6
err2022-08-10
err5
PREAI
errMittal, Banwari
err分享
err收藏
Nurturing urban innovation and knowledge in the ongoing COVID-19 world
errJOURNAL OF INNOVATION & KNOWLEDGE
IF15.5
err2022-07-01
err4
errOAAI
errMittal, Banwari; Woodside, Arch G.
err分享
err收藏
Consumer Preference for Status Symbolism of Clothing: The Case of the Czech Republic
errPSYCHOLOGY & MARKETING
IF9.1
err2017-02-13
err33
errOAAI
errMillan, Elena; Mittal, Banwari
err分享
err收藏
Retrospective: why do customers switch? The dynamics of satisfaction versus loyalty
errJOURNAL OF SERVICES MARKETING
IF4.5
err2016-09-12
err33
PREAI
errMittal, Banwari
err分享
err收藏
The maximizing consumer wants even more choices: How consumers cope with the marketplace of overchoice
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2016-07-01
err6
PREAI
errMittal, Banwari
err分享
err收藏
ADVERTISING'S NEW AUDIENCES
errJOURNAL OF ADVERTISING
IF7
err2010-09-01
err11
PREAI
errMillan, Elena S.; Mittal, Banwari
err分享
err收藏
Consuming as a family: Modes of intergenerational influence on young adults
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2010-07-20
err26
PREAI
errMittal, Banwari; Royne, Marla B.
err分享
err收藏
Lack of attribute searchability: Some thoughts
errPSYCHOLOGY & MARKETING
IF9.1
err2004-04-23
err16
PREAI
errMittal, B
err分享
err收藏
Sexual liberalism as a determinant of consumer response to sex in advertising
errJOURNAL OF BUSINESS AND PSYCHOLOGY
IF4.9
err2000-01-01
err46
PREAI
errMittal, B; Lassar, WM
err分享
err收藏
The services marketing system and customer psychology
errPSYCHOLOGY & MARKETING
IF9.1
err1998-12-01
err5
PREAI
errMittal, B; Baker, J
err分享
err收藏
The role of personalization in service encounters
errJOURNAL OF RETAILING
IF10.2
err1996-03-01
err265
PREAI
errMittal, B; Lassar, WM
err分享
err收藏
AN INTEGRATED FRAMEWORK FOR RELATING DIVERSE CONSUMER CHARACTERISTICS TO SUPERMARKET COUPON REDEMPTION
errJOURNAL OF MARKETING RESEARCH
IF5
err1994-11-01
err127
PREAI
errMITTAL, B
err分享
err收藏
THE RELATIVE ROLES OF BRAND BELIEFS AND ATTITUDE TOWARD THE AD AS MEDIATORS OF BRAND ATTITUDE - A 2ND LOOK
errJOURNAL OF MARKETING RESEARCH
IF5
err1990-05-01
err69
PREAI
errMITTAL, B
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
A
Arch G. Woodside
H 指数: 71 · 论文数: 633
J
Julie Baker
H 指数: 36 · 论文数: 148
W
Walfried M. Lassar
H 指数: 21 · 论文数: 60
E
Elena Millan
H 指数: 16 · 论文数: 25
R
Royne, Marla B.
H 指数: 0 · 论文数: 11
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