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Gavin Northey

griffith university

26H指数
71论文数
1.9K被引数
收录论文 34
发表时间
From Brands to Celebrities: How Para-Social Brand Interactions Relate to Positive WOM从品牌到名人:拟社会品牌互动如何与积极口碑相关联
err2026-03-02
err0
PREAI
errQuan Ha Minh Tran; Huynh Ba Chan Nhu; Widya Paramita; Trang Thi-Thuy Duong; Mai Nguyen; Gavin Northey; Tim Hall
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Synergy of Art-Tech and Buzz: Embracing Immersive Experience Through Creativity in AI-Based Artworks艺术-科技协同与话题效应:通过AI艺术作品的创造性拥抱沉浸式体验
err2025-07-10
err0
PREAI
errAnh Thuy Trinh; Trang Thi-Thuy Duong; Huyen Thi Thanh Nguyen; Jiraporn Surachartkumtonkun; Xuan-Doanh Nguyen-Le; Gavin Northey
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The diminishing halo effect: Celebrities and negative events in marketing
err2025-03-01
err0
PREAI
errCui, Yuanyuan (Gina); van Esch, Patrick; Eskridge, Brad; Ladlow, Cleone; Northey, Gavin
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Humanising Marketing: Diversity, Equity and Inclusion in Marketing Scholarship
err2024-08-17
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PREAI
errNorthey, Gavin; Chan, Eugene Y.; Wilson, Jonathan A. J.; Oakenfull, Gillian
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Managing Innovation From an S-D Logic Perspective
err2024-04-16
err2
errOAAI
errLu, Lu; Hau, Le Nguyen; Ngo, Liem Viet; Northey, Gavin; Duong, Trang Thi-Thuy; Gregory, Gary
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Less is more! A pathway to consumer?s transcendence
err2023-05-01
err8
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errDuong, Trang Thi-Thuy; Ngo, Liem Viet; Surachartkumtonkun, Jiraporn; Tran, Mai Dong; Northey, Gavin
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Man vs machine: how artificial intelligence in banking influences consumer belief in financial advice
err2022-05-17
err38
PREAI
errNorthey, Gavin; Hunter, Vanessa; Mulcahy, Rory; Choong, Kelly; Mehmet, Michael
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Slogans With Negations' Effect on Sustainable Luxury Brand
err2021-09-22
err4
PREAI
errSeptianto, Felix; Kemper, Joya; Northey, Gavin
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Why do consumers become providers? Self-determination in the sharing economy
err2021-08-30
err25
PREAI
errLang, Bodo; Kemper, Joya; Dolan, Rebecca; Northey, Gavin
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Prosumers in times of crisis: definition, archetypes and implications
err2020-08-06
err58
PREAI
errLang, Bodo; Dolan, Rebecca; Kemper, Joya; Northey, Gavin
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Artificial intelligence in marketing: A bibliographic perspective营销中的人工智能: 书目视角
err2020-08-01
err34
PREAI
errFeng, Cai Mitsu; Park, Andrew; Pitt, Leyland; Kietzmann, Jan; Northey, Gavin
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