Frank Alpert - Publications, H-index & Citations

Frank Alpert

University of Queensland

26H指数

117论文数

2.4K被引数

收录论文 13

发表时间

Perceived aggressive monetization: why some mobile gamers won't spend any money on in-app purchases

electronic commerce research and applications

IF4.7

2022-08-29

PREAI

Salehudin, Imam; Alpert, Frank

A deeper understanding of student preferences for in-class video use: a segmentation analyses of needs, group differences and preference clusters

EDUCATION AND TRAINING

IF3.2

2022-03-16

PREAI

Salehudin, Imam; Alpert, Frank

To pay or not to pay: understanding mobile game app users' unwillingness to pay for in-app purchases

JOURNAL OF RESEARCH IN INTERACTIVE MARKETING

IF11.6

2021-11-09

PREAI

Salehudin, Imam; Alpert, Frank

Branding's academic-practitioner gap: managers' views

JOURNAL OF PRODUCT AND BRAND MANAGEMENT

IF5.7

2021-06-08

PREAI

Alpert, Frank; Brown, Mark; Ferrier, Elizabeth; Gonzalez-Arcos, Claudia Fernanda; Piehler, Rico

A model and empirical test of evolving consumer perceived brand innovativeness and its two-way relationship with consumer perceived product innovativeness 消费者感知品牌创新的演化及其与消费者感知产品创新的双向关系模型与实证检验

AUSTRALASIAN MARKETING JOURNAL

IF3.8

2020-11-01

PREAI

Shams, Rahil; Brown, Mark; Alpert, Frank

Video use in lecture classes: current practices, student perceptions and preferences

EDUCATION AND TRAINING

IF3.2

2019-01-14

PREAI

Alpert, Frank; Hodkinson, Chris S.

Forecasting consumer perception of innovativeness

TECHNOVATION

IF10.9

2015-11-01

OAAI

Lowe, Ben; Alpert, Frank

Consumer perceived brand innovativeness Conceptualization and operationalization 消费者感知品牌创新概念化与操作化

EUROPEAN JOURNAL OF MARKETING

IF5.1

2015-09-14

PREAI

Shams, Rahil; Alpert, Frank; Brown, Mark

A two-dimensional model of trust-value-loyalty in service relationships

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2015-09-01

PREAI

Chai, Joe Choon Yean; Malhotra, Naresh K.; Alpert, Frank

The web motivation inventory - Replication, extension and application to internet advertising

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2015-01-06

PREAI

Rodgers, Shelly; Wang, Ye; Rettie, Ruth; Alpert, Frank

The Impact of Alcohol Sponsorship in Sport Upon University Sportspeople

sport management review

IF3.5

2014-07-01

PREAI

Kelly, Sarah Jane; Ireland, Michael; Alpert, Frank; Mangan, John

Modelling consumer entertainment software choice: An exploratory examination of key attributes, and differences by gamer segment

JOURNAL OF CONSUMER BEHAVIOUR

IF5.2

2010-08-22

OAAI

Prugsamatz, Sunita; Lowe, Ben; Alpert, Frank

Pricing Strategy and the Formation and Evolution of Reference Price Perceptions in New Product Categories

PSYCHOLOGY & MARKETING

IF9.1

2010-08-16

OAAI

Lowe, Ben; Alpert, Frank

研究方向