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M

Malaika Brengman

vrije universiteit brussel

34H指数
201论文数
3.4K被引数
收录论文 33
发表时间
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Promoting sustainable foods on Instagram: impact of message source and appeals在Instagram上推广可持续食品：信息来源和诉求的影响
errJournal of Consumer Marketing
IF3.3
err2026-03-20
err0
PREAI
errFrancesca Lemmens; Malaika Brengman; Kim Willems
err分享
err收藏
Rightsizing brand names: the effects of brand name length on brand name attitude and recognition品牌名称的优化：品牌名称长度对品牌名称态度和识别的影响
errJournal of Brand Management
IF4.1
err2026-01-01
err0
PREAI
errZee, Jesse Sebastian; Willems, Kim; Brengman, Malaika; Desmet, Timothy
err分享
err收藏
Augmenting the reality of decision-making: Comparing and combining product experiences’ influence on choice difficulty and mental imagery增强决策的现实性：比较和结合产品体验对选择困难和心理意象的影响
errElectronic Markets
IF6.8
err2025-06-17
err0
PREAI
errMaaike Ven; Lieve Doucé; Kim Willems; Felitsa Rademakers; Malaika Brengman; Philippine Loupiac
err分享
err收藏
Pro-Vax, Anti-Vax, or Shades of Gray? Segmenting Consumers Based on Attitudes to Vaccination接种支持者、反接种者，还是灰色地带？基于对疫苗接种态度的消费者细分
errHEALTH EDUCATION & BEHAVIOR
IF2.1
err2025-05-14
err0
PREAI
errDavide Rigoni; Timothy Desmet; Malaika Brengman
err分享
err收藏
The use of implicit measures in service research: Why, how, when and what is the way forward?
errJOURNAL OF SERVICES MARKETING
IF4.5
err2024-04-15
err2
PREAI
errVerhulst, Nanouk; Slabbinck, Hendrik; Willems, Kim; Brengman, Malaika
err分享
err收藏
Media richness effectiveness: Humanoid robots with or without voice, or just a tablet kiosk?
errPSYCHOLOGY & MARKETING
IF9.1
err2023-12-11
err5
PREAI
errBrengman, Malaika; Willems, Kim; De Gauquier, Laurens; Vanderborght, Bram
err分享
err收藏
Robots and AI in retailing and consumer services
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2023-01-01
err6
PREAI
errBrengman, Malaika; Willems, Kim
err分享
err收藏
Together or alone: Should service robots and frontline employees collaborate in retail-customer interactions at the POS?一起还是单独: 服务机器人和一线员工应该在POS的零售客户互动中进行协作吗？
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2023-01-01
err15
PREAI
errDe Gauquier, Laurens; Willems, Kim; Cao, Hoang-Long; Vanderborght, Bram; Brengman, Malaika
err分享
err收藏
Covid-19 and mobile payment in Belgium: Closing the digital divide or just for the young, social, and impulsive?
errelectronic commerce research and applications
IF4.7
err2022-12-28
err8
errOAAI
errHellemans, Johan; Willems, Kim; Brengman, Malaika
err分享
err收藏
Frontline employee expectations on working with physical robots in retailing一线员工对在零售业中使用物理机器人的期望
errJOURNAL OF SERVICE MANAGEMENT
IF7.9
err2022-09-13
err15
errOAAI
errWillems, Kim; Verhulst, Nanouk; De Gauquier, Laurens; Brengman, Malaika
err分享
err收藏
How customers motive attributions impact intentions to use an interactive kiosk in-store客户动机归因如何影响使用店内交互式信息亭的意图
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2022-05-01
err9
PREAI
errvan de Sanden, Stephanie; Willems, Kim; Brengman, Malaika
err分享
err收藏
Assessing levels of traditionality and naturalness depicted on labels of fermented meat products in the retail: Exploring relations with price, quality and branding strategy
errMEAT SCIENCE
IF6.1
err2021-11-01
err7
PREAI
errCharmpi, Christina; Vervaet, Thomas; Van Reckem, Emiel; Geeraerts, Wim; Van der Veken, David; Ryckbosch, Wouter; Leroy, Frederic; Brengman, Malaika
err分享
err收藏
From stopping to shopping: An observational study comparing a humanoid service robot with a tablet service kiosk to attract and convert shoppers
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2021-09-01
err52
PREAI
errBrengman, Malaika; De Gauquier, Laurens; Willems, Kim; Vanderborght, Bram
err分享
err收藏
In or out? A field observational study on the placement of entertaining robots in retailing
errINTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT
IF5.5
err2021-05-27
err23
PREAI
errDe Gauquier, Laurens; Brengman, Malaika; Willems, Kim; Cao, Hoang-Long; Vanderborght, Bram
err分享
err收藏
How do consumers process digital display ads in-store? The effect of location, content, and goal relevance
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2020-09-01
err12
PREAI
errvan de Sanden, Stephanie; Willems, Kim; Brengman, Malaika
err分享
err收藏
Special section on 'Technology & Retail', linked to the 26th RARCS (Tallinn, Estonia)
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2020-09-01
err1
PREAI
errWillems, Kim; Brengman, Malaika
err分享
err收藏
In-store location-based marketing with beacons: from inflated expectations to smart use in retailing
errhospitality marketing management
IF3
err2019-11-18
err26
PREAI
errvan de Sanden, Stephanie; Willems, Kim; Brengman, Malaika
err分享
err收藏
The impact of representation media on customer engagement in tourism marketing among millennials
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2019-09-09
err75
PREAI
errWillems, Kim; Brengman, Malaika; Van Kerrebroeck, Helena
err分享
err收藏
Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressions
errVIRTUAL REALITY
IF5
err2018-05-08
err56
PREAI
errDe Gauquier, Laurens; Brengman, Malaika; Willems, Kim; Van Kerrebroeck, Helena
err分享
err收藏
Can't touch this: the impact of augmented reality versus touch and non-touch interfaces on perceived ownership无法触及这一点: 增强现实与触摸和非触摸界面对感知所有权的影响
errVIRTUAL REALITY
IF5
err2018-02-15
err37
PREAI
errBrengman, Malaika; Willems, Kim; Van Kerrebroeck, Helena
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
B
Bram Vanderborght
H 指数: 63 · 论文数: 723
F
Frédéric Leroy
H 指数: 61 · 论文数: 357
M
Maggie Geuens
H 指数: 39 · 论文数: 339
J
Johannes Schöning
H 指数: 38 · 论文数: 241
K
Kris Luyten
H 指数: 28 · 论文数: 283
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