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M

Magda Nenycz‐Thiel

university of south australia

25H指数
67论文数
1.6K被引数
收录论文 22
发表时间
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How to identify line extensions that survive如何识别能够存活的品牌延伸
errJournal of Product and Brand Management
IF5.7
err2025-09-22
err0
errOAAI
errKirsten Victory; Jenni Romaniuk; Magda Nenycz-Thiel; Arry Tanusondjaja; John Dawes
err分享
err收藏
Does size matter: how product assortment size is related to brand performance尺寸是否重要：产品组合规模如何与品牌绩效相关
errhospitality marketing management
IF3
err2025-09-02
err0
errOAAI
errArry Tanusondjaja; Magda Nenycz-Thiel; John Dawes; Rachel Kennedy; Steven Dunn
err分享
err收藏
How categories grow: The behavioural drivers of revenue growth如何实现品类增长：收入增长的驱动行为
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2025-06-01
err0
errOAAI
errDunn, Steven; Nenycz-Thiel, Magda; Graham, Charles; Dawes, John; Danenberg, Nick; Tanusondjaja, Arry; Trinh, Giang; McColl, Bruce
err分享
err收藏
Are there generalizable patterns in line extension performance?
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2024-07-16
err0
PREAI
errVictory, Kirsten; Tanusondjaja, Arry; Dawes, John; Nenycz-Thiel, Magda; Romaniuk, Jenni
err分享
err收藏
Myths and Realities of Retail Shopper Behaviour towards 'Sustainable' Brands
errSUSTAINABILITY
IF3.3
err2023-12-08
err0
errOAAI
errSharp, Anne; Wheeler, Meagan; Nenycz-Thiel, Magda
err分享
err收藏
SKU performance and distribution: A large-scale analysis of the role of product characteristics with store scanner data
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2021-07-01
err9
PREAI
errHirche, Martin; Greenacre, Luke; Nenycz-Thiel, Magda; Loose, Simone; Lockshin, Larry
err分享
err收藏
A rising tide lifts all boats: the role of share and category changes in managing organic sales growth
errJOURNAL OF STRATEGIC MARKETING
IF3.1
err2021-01-05
err1
errOAAI
errTanusondjaja, Arry; Graham, Charles; Dunn, Steven; Nenycz-Thiel, Magda; McColl, Bruce
err分享
err收藏
Fundamental basket size patterns and their relation to retailer performance
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2020-05-01
err13
PREAI
errMartin, James; Nenycz-Thiel, Magda; Dawes, John; Tanusondjaja, Arry; Cohen, Justin; McColl, Bruce; Trinh, Giang
err分享
err收藏
A dual-process model of how incorporating audio-visual sensory cues in video advertising promotes active attention在视频广告中结合视听感官线索如何促进主动注意的双过程模型
errPSYCHOLOGY & MARKETING
IF9.1
err2020-04-23
err38
errOAAI
errSimmonds, Lucy; Bogomolova, Svetlana; Kennedy, Rachel; Nenycz-Thiel, Magda; Bellman, Steven
err分享
err收藏
Moderating effects of prior brand usage on visual attention to video advertising and recall: An eye-tracking investigation
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2020-04-01
err49
PREAI
errSimmonds, Lucy; Bellman, Steven; Kennedy, Rachel; Nenycz-Thiel, Magda; Bogomolova, Svetlana
err分享
err收藏
How far is too far? Investigating purchasing across packaged goods and services categories for retailer branded products
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2019-01-07
err3
PREAI
errNenycz-Thiel, Magda; Romaniuk, Jenni
err分享
err收藏
Portfolios: Patterns in brand penetration, market share, and hero product variants
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2018-03-01
err17
PREAI
errTanusondjaja, Arry; Nenycz-Thiel, Magda; Dawes, John; Kennedy, Rachel
err分享
err收藏
Systematic response errors in self-reported category buying frequencies
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2017-07-11
err19
PREAI
errLudwichowska, Gosia; Romaniuk, Jenni; Nenycz-Thiel, Magda
err分享
err收藏
Lapsed buyers' durable brand consideration in emerging markets
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2016-09-01
err1
PREAI
errRomaniuk, Jenni; Nenycz-Thiel, Magda
err分享
err收藏
Understanding premium private labels: A consumer categorisation approach了解高级自有品牌: 一种消费者分类方法
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2016-03-01
err39
PREAI
errNenycz-Thiel, Magda; Romaniuk, Jenni
err分享
err收藏
How do shoppers behave online? An observational study of online grocery shopping网上购物者的行为如何？网上杂货店购物的观察性研究
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2015-12-17
err108
PREAI
errAnesbury, Zachary; Nenycz-Thiel, Magda; Dawes, John; Kennedy, Rachel
err分享
err收藏
Brand image and brand loyalty: Do they show the same deviations from a common underlying pattern?
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2015-06-09
err27
errOAAI
errStocchi, Lara; Driesener, Carl; Nenycz-Thiel, Magda
err分享
err收藏
The real difference between consumers' perceptions of private labels and national brands
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2014-04-04
err32
errOAAI
errNenycz-Thiel, Magda; Romaniuk, Jenni
err分享
err收藏
Investigating the accuracy of self-reports of brand usage behavior
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2013-02-01
err31
PREAI
errNenycz-Thiel, Magda; Beal, Virginia; Ludwichowska, Gosia; Romaniuk, Jenni
err分享
err收藏
Behavioral brand loyalty and consumer brand associations
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2013-01-01
err159
PREAI
errRomaniuk, Jenni; Nenycz-Thiel, Magda
err分享
err收藏

研究方向

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合作学者
合作期刊
L
Larry Lockshin
H 指数: 41 · 论文数: 212
J
Jenni Romaniuk
H 指数: 33 · 论文数: 127
B
Byron Sharp
H 指数: 30 · 论文数: 101
S
Steven Bellman
H 指数: 30 · 论文数: 146
S
Simone Mueller Loose
H 指数: 30 · 论文数: 116
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