Peter Pal Zubcsek - Publications, H-index & Citations

Peter Pal Zubcsek

Florida State University

8H指数

31论文数

1.2K被引数

收录论文 9

发表时间

Does Location Familiarity Increase Response to Mobile Ads?位置熟悉度是否增加了对移动广告的响应？

JOURNAL OF INTERACTIVE MARKETING

IF7.8

2025-02-24

PREAI

Molitor, Dominik; Zubcsek, Peter Pal; Reichhart, Philipp

Social platform use and psychological well-being

JOURNAL OF CONSUMER PSYCHOLOGY

IF6.1

2024-08-16

OAAI

Crolic, Cammy; Zubcsek, Peter Pal; Stephen, Andrew T.; Brooks, Gillian

How observation of other shoppers increases the in-store use of mobile technology

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2024-03-01

PREAI

Darvasi, Gabor; Spann, Martin; Zubcsek, Peter Pal

Analyzing Purchase Decisions Using Dynamic Location Data

JOURNAL OF INTERACTIVE MARKETING

IF7.8

2023-07-20

OAAI

Shoshani, Tal; Zubcsek, Peter Pal; Reichman, Shachar

Mobile Advertising: A Framework and Research Agenda

JOURNAL OF INTERACTIVE MARKETING

IF7.8

2022-02-15

222

PREAI

Grewal, Dhruv; Bart, Yakov; Spann, Martin; Zubcsek, Peter Pal

Predicting Mobile Advertising Response Using Consumer Colocation Networks

JOURNAL OF MARKETING

IF10.4

2017-07-01

OAAI

Zubcsek, Peter Pal; Katona, Zsolt; Sarvary, Miklos

Lower Connectivity Is Better: The Effects of Network Structure on Redundancy of Ideas and Customer Innovativeness in Interdependent Ideation Tasks

JOURNAL OF MARKETING RESEARCH

IF5

2016-04-01

PREAI

Stephen, Andrew T.; Zubcsek, Peter Pal; Goldenberg, Jacob

How Being Busy Can Increase Motivation and Reduce Task Completion Time

JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY

IF6.7

2016-01-01

OAAI

Wilcox, Keith; Laran, Juliano; Stephen, Andrew T.; Zubcsek, Peter P.

Network Effects and Personal Influences: The Diffusion of an Online Social Network 网络效应和个人影响: 在线社交网络的扩散

JOURNAL OF MARKETING RESEARCH

IF5

2011-06-01

427

PREAI

Katona, Zsolt; Zubcsek, Peter Pal; Sarvary, Miklos

研究方向