Gerrit van Bruggen - Publications, H-index & Citations

Gerrit van Bruggen

Erasmus University

26H指数

102论文数

4.2K被引数

收录论文 9

发表时间

If it ain’t broke, should you still fix it? Effects of incorporating user feedback in product development on mobile application ratings 如果产品没有问题，是否仍需改进？——将用户反馈纳入产品开发对移动应用评分的影响

International Journal of Research in Marketing

IF7.5

2024-10-17

OAAI

Zeynep Aydin Gokgoz; M. Berk Ataman; Gerrit H. van Bruggen

The Role of Marketing in Digital Business Platforms (vol 51, pg 72, 2020)

JOURNAL OF INTERACTIVE MARKETING

IF7.8

2022-01-31

OAAI

Rangaswamy, Arvind; Moch, Nicole; Felten, Claudio; van Bruggen, Gerrit; Wieringa, Jaap E.; Wirtz, Jochen

The Role of Marketing in Digital Business Platforms

JOURNAL OF INTERACTIVE MARKETING

IF7.8

2022-01-31

135

OAAI

Rangaswamy, Arvind; Moch, Nicole; Felten, Claudio; van Bruggen, Gerrit; Wieringa, Jaap E.; Wirtz, Jochen

FIRM VALUE EFFECTS OF GLOBAL, REGIONAL, AND LOCAL BRAND DIVESTMENTS IN CORE AND NON-CORE BUSINESSES

GLOBAL STRATEGY JOURNAL

IF4.7

2014-05-04

PREAI

Depecik, Baris; van Everdingen, Yvonne M.; van Bruggen, Gerrit H.

Prediction Markets as institutional forecasting support systems

DECISION SUPPORT SYSTEMS

IF6.8

2010-11-01

PREAI

Van Bruggen, Gerrit H.; Spann, Martin; Lilien, Gary L.; Skiera, Bernd

Managing Marketing Channel Multiplicity

JOURNAL OF SERVICE RESEARCH

IF8.6

2010-08-11

PREAI

Van Bruggen, Gerrit H.; Antia, Kersi D.; Jap, Sandy D.; Reinartz, Werner J.; Pallas, Florian

A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth

the academy of marketing science

IF4.9

2010-03-01

139

OAAI

van der Lans, Ralf; van Bruggen, Gerrit; Eliashberg, Jehoshua; Wierenga, Berend

How Incorporating Feedback Mechanisms in a DSS Affects DSS Evaluations

INFORMATION SYSTEMS RESEARCH

IF5.1

2009-12-01

PREAI

Kayande, Ujwal; De Bruyn, Arnaud; Lilien, Gary L.; Rangaswamy, Arvind; van Bruggen, Gerrit H.

Virtual communities: A marketing perspective

DECISION SUPPORT SYSTEMS

IF6.8

2009-06-01

431

PREAI

de Valck, Kristine; van Bruggen, Gerrit H.; Wierenga, Berend

研究方向