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B

Bernd Skiera

electronic commerce at goethe university

45H指数
300论文数
9.8K被引数
收录论文 72
发表时间
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Forward-looking disclosure of customer metrics in IPO prospectuses: stock market reactions and long-term profitabilityIPO招股说明书中前瞻性客户指标披露：股票市场反应与长期盈利能力
errInternational Journal of Research in Marketing
IF7.5
err2025-11-01
err0
errOAAI
errSimeng Han; Emanuel Bayer; Bernd Skiera; Agnish Ghatak
err分享
err收藏
Getting the pace right: Performance of budget allocation heuristics in online advertising把握节奏：在线广告中预算分配启发式方法的性能
errInternational Journal of Research in Marketing
IF7.5
err2025-09-22
err0
errOAAI
errUğurcan Dündar; Nadia Abou Nabout; Bernd Skiera
err分享
err收藏
Measuring Self-Preferencing on Digital PlatformsEXPRESS：衡量数字平台上的自我偏好行为
errJournal of Marketing
IF10.4
err2025-07-11
err0
errOAAI
errLukas Jürgensmeier; Bernd Skiera
err分享
err收藏
The impact of the General Data Protection Regulation (GDPR) on online tracking《通用数据保护条例》(GDPR)对网络追踪的影响
errInternational Journal of Research in Marketing
IF7.5
err2025-03-11
err0
errOAAI
errKlaus M. Miller; Karlo Lukic; Bernd Skiera
err分享
err收藏
Decoding blockchain data for research in marketing: New insights through an analysis of share of wallet解码区块链数据以用于营销研究：通过市场份额分析获得新见解
errInternational Journal of Research in Marketing
IF7.5
err2024-12-13
err0
errOAAI
errBjörn Hanneke; Bernd Skiera; Thilo Gerwien Kraft; Oliver Hinz
err分享
err收藏
Generative AI for scalable feedback to multimodal exercises生成式AI用于对多模态练习的可扩展反馈
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2024-09-01
err3
errOAAI
errJurgensmeier, Lukas; Skiera, Bernd
err分享
err收藏
Economic consequences of online tracking restrictions: Evidence from cookies
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2024-06-01
err3
errOAAI
errMiller, Klaus M.; Skiera, Bernd
err分享
err收藏
Teaching marketing analytics: a pricing case study for quantitative and substantive marketing skills
errJOURNAL OF MARKETING ANALYTICS
IF3.5
err2024-05-27
err1
errOAAI
errSkiera, Bernd; Juergensmeier, Lukas
err分享
err收藏
Overwhelming targeting options: Selecting audience segments for online advertising
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2024-03-01
err4
errOAAI
errAhmadi, Iman; Abou Nabout, Nadia; Skiera, Bernd; Maleki, Elham; Fladenhofer, Johannes
err分享
err收藏
Mapping Market Structure Evolution
errthe academy of marketing science
IF4.9
err2023-05-01
err9
errOAAI
errMatthe, Maximilian; Ringel, Daniel M.; Skiera, Bernd
err分享
err收藏
Investigating the effect of status changes in review platforms
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2023-03-01
err2
PREAI
errTamaddoni, Ali; Seenivasan, Satheesh; Pallant, Jason I.; Skiera, Bernd
err分享
err收藏
Using Information-Seeking Argument Mining to Improve Service
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2022-06-29
err6
errOAAI
errSkiera, Bernd; Yan, Shunyao; Daxenberger, Johannes; Dombois, Marcus; Gurevych, Iryna
err分享
err收藏
How Does the Adoption of Ad Blockers Affect News Consumption?
errJOURNAL OF MARKETING RESEARCH
IF5
err2022-03-17
err15
errOAAI
errYan, Shunyao; Miller, Klaus M.; Skiera, Bernd
err分享
err收藏
A Comparison of Return Rate Calculation Methods: Evidence from 16 Retailers
errJOURNAL OF RETAILING
IF10.2
err2021-12-01
err7
PREAI
errEl Kihal, Siham; Nurullayev, Namig; Schulze, Christian; Skiera, Bernd
err分享
err收藏
Capturing Retailers' Brand and Customer Focus
errJOURNAL OF RETAILING
IF10.2
err2021-12-01
err7
errOAAI
errHan, Simeng; Reinartz, Werner; Skiera, Bernd
err分享
err收藏
Marketing and investor behavior: Insights, introspections, and indications
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2021-12-01
err5
errOAAI
errBorah, Abhishek; Skiera, Bernd
err分享
err收藏
Data analytics in a privacy-concerned world
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2021-01-01
err77
errOAAI
errWieringa, Jaap; Kannan, P. K.; Ma, Xiao; Reutterer, Thomas; Risselada, Hans; Skiera, Bernd
err分享
err收藏
The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2020-12-01
err65
errOAAI
errBayer, Emanuel; Srinivasan, Shuba; Riedl, Edward J.; Skiera, Bernd
err分享
err收藏
Evidence of protective role of Ultraviolet-B (UVB) radiation in reducing COVID-19 deaths
errSCIENTIFIC REPORTS
IF3.9
err2020-10-19
err40
errOAAI
errMoozhipurath, Rahul Kalippurayil; Kraft, Lennart; Skiera, Bernd
err分享
err收藏
Estimating Network Effects in Two-Sided Markets
errinformation management
IF6.2
err2020-03-01
err53
errOAAI
errHinz, Oliver; Otter, Thomas; Skiera, Bernd
err分享
err收藏

研究方向

暂无研究方向
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