logo
科言猫学术研究的AI总结
language
手机端手机端
  • Phone Feature微信小程序
简体中文简体中文
notice消息通知
博客博客
delete
arrow
返回
K

Kirsten Cowan

University of Edinburgh

15H指数
73论文数
1.4K被引数
收录论文 24
发表时间
logo
‘Cost’-playing: paid vs. free non-functional virtual goods experiences‘成本’-扮演：付费与免费非功能性虚拟物品体验
errJournal of Business Research
IF9.8
err2026-04-04
err0
errOAAI
errWill Zhiyuan Zhang; Ben Marder; Kirsten Cowan; Seth Ketron
err分享
err收藏
Real vs. Imagined Sensory Inputs in Virtual Reality: A Construal-Level Based Conceptual Framework and Future Research Directions现实与想象感官输入在虚拟现实中的比较：一个基于概念构建水平的概念框架及未来研究方向
errPSYCHOLOGY & MARKETING
IF9.1
err2026-03-31
err0
PREAI
errSeth Ketron; Kirsten Cowan; Uyen Thy Duong; Nikhil Jangir
err分享
err收藏
Petfluencers, the Fur-Mula for Sincere Endorsements: Examining How and When Pets Exhibit Greater Persuasion as Influencers宠物影响者：真诚代言的“Fur-Mula”——考察宠物作为影响者何时以及如何展现更强的说服力
errJOURNAL OF ADVERTISING RESEARCH
IF2.4
err2025-10-02
err0
errOAAI
errLavertu, Laura; Kulow, Katina; Cowan, Kirsten; Marder, Ben
err分享
err收藏
Presenting a typology of virtual reality (VR) in retailing: A construal level theory and heuristic-systematic model perspective提出零售领域虚拟现实（VR）的类型学：基于构念水平理论和启发式-系统化模型视角
errJournal of Retailing
IF10.2
err2025-06-20
err0
PREAI
errSeth Ketron; Kirsten Cowan
err分享
err收藏
Into the virtual worlds: conceptualizing the consumer-avatar journey in virtual environments
errPSYCHOLOGY & MARKETING
IF9.1
err2024-09-27
err1
errOAAI
errPeng, Yue; Cowan, Kirsten; Ribeiro, Joel Lo
err分享
err收藏
The hustle is real: an examination of the self-related consequences of consuming idealized self-promotional content on LinkedIn
errinformation technology
IF5.6
err2024-06-12
err0
PREAI
errOliver, Sebastian; Marder, Ben; Lavertu, Laura; Cowan, Kirsten; Javornik, Ana; Osadchaya, Elena
err分享
err收藏
Vibrotactile feedback in m-commerce: Stimulating perceived control and perceived ownership to increase anticipated satisfaction
errPSYCHOLOGY & MARKETING
IF9.1
err2024-04-16
err1
errOAAI
errLi, Jiayuan; Cowan, Kirsten; Yazdanparast, Atefeh; Ansell, Jake
err分享
err收藏
Does LinkedIn cause imposter syndrome? An empirical examination of well-being and consumption-related effects
errPSYCHOLOGY & MARKETING
IF9.1
err2023-10-20
err2
errOAAI
errMarder, Ben; Javornik, Ana; Qi, Kang; Oliver, Sebastian; Lavertu, Laura; Cowan, Kirsten
err分享
err收藏
Can you smell the (virtual) roses? The influence of olfactory cues in virtual reality on immersion and positive brand responses
errJOURNAL OF RETAILING
IF10.2
err2023-09-01
err21
errOAAI
errCowan, Kirsten; Ketron, Seth; Kostyk, Alena; Kristofferson, Kirk
err分享
err收藏
Market amplification or transformation? The role of industry analysts in spreading WOM in B2B
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2022-09-29
err3
errOAAI
errCowan, Kirsten; Palo, Teea; Chapple, Duncan; Zhang, Yiwei
err分享
err收藏
Privacy concerns when using augmented reality face filters? Explaining why and when use avoidance occurs使用增强现实面部过滤器时的隐私问题？解释避免使用的原因和时间
errPSYCHOLOGY & MARKETING
IF9.1
err2021-08-13
err56
errOAAI
errCowan, Kirsten; Javornik, Ana; Jiang, Peilin
err分享
err收藏
Perception is reality ... How digital retail environments influence brand perceptions through presence
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2021-02-01
err33
errOAAI
errCowan, Kirsten; Spielmann, Nathalie; Horn, Esther; Griffart, Clovis
err分享
err收藏
Culture is in the I of the beholder: Identity confirmation in tourist advertisements
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2020-12-01
err3
errOAAI
errCowan, Kirsten; Spielmann, Nathalie
err分享
err收藏
Anything you can imagine is possible: How imagining can overcome visceral drive states elicited in promotional advertising
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2020-11-01
err3
errOAAI
errCowan, Kirsten
err分享
err收藏
How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance: An exploratory study
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2020-09-01
err121
errOAAI
errCowan, Kirsten; Guzman, Francisco
err分享
err收藏
Consequences of Moral Transgressions: How Regulatory Focus Orientation Motivates or Hinders Moral Decoupling
errJOURNAL OF BUSINESS ETHICS
IF6.7
err2019-09-04
err24
errOAAI
errCowan, Kirsten; Yazdanparast, Atefeh
err分享
err收藏
Prioritizing marketing research in virtual reality: development of an immersion/fantasy typology
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2019-08-12
err48
errOAAI
errCowan, Kirsten; Ketron, Seth
err分享
err收藏
A dual model of product involvement for effective virtual reality: The roles of imagination, co-creation, telepresence, and interactivity
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2019-07-01
err159
errOAAI
errCowan, Kirsten; Ketron, Seth
err分享
err收藏
Marketing Practices of Rural Micro and Small Businesses in Ghana: The Role of Public Policy
errJOURNAL OF MACROMARKETING
IF2.3
err2017-11-30
err40
errOAAI
errBlankson, Charles; Cowan, Kirsten; Darley, William K.
err分享
err收藏
The influence of rituals on luxury product consumption: implications for brands
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2017-04-06
err18
PREAI
errCowan, Kirsten; Spielmann, Nathalie
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
A
Audhesh K. Paswan
H 指数: 41 · 论文数: 146
F
Francisco Guzmán
H 指数: 37 · 论文数: 221
C
Charles Blankson
H 指数: 34 · 论文数: 146
N
Nathalie Spielmann
H 指数: 26 · 论文数: 76
B
Ben Marder
H 指数: 25 · 论文数: 124
查看更多