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V

Vanessa M. Patrick

University of Houston

28H指数
141论文数
3.2K被引数
收录论文 40
发表时间
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The Limits of the Law: Reimagining Marketplace Accessibility法律的局限：重塑市场可及性
errJOURNAL OF PUBLIC POLICY & MARKETING
IF4.7
err2026-06-10
err0
PREAI
errVanessa M. Patrick; Byung Cheol Lee; Seungmin Nam; Tracy Rank-Christman; Justin Katusak
err分享
err收藏
Mitigating the ‘generosity crisis’: How reframing busyness can increase volunteerism for nonprofits缓解“慷慨危机”：如何重新定义忙碌以增加非营利组织的志愿者参与度
errJournal of the Academy of Marketing Science
IF10.1
err2026-05-29
err0
PREAI
errMahdi Ebrahimi; Melanie Rudd; Vanessa M. Patrick
err分享
err收藏
Designing with Edge Consumers: How Inclusive Design Orientation Transforms New Product Development
errJournal of Marketing
IF10.4
err2026-03-27
err0
PREAI
errVanessa M. Patrick; Deepa Chandrasekaran; B.J. Allen
err分享
err收藏
Scaling up brand inclusivity through brand community collaboration通过品牌社区协作扩大品牌包容性
errjournal of product and brand management
IF0
err2025-06-26
err0
PREAI
errCandice R. Hollenbeck; Vanessa M. Patrick
err分享
err收藏
Mickey D's Has More Street Cred Than McDonald's: Consumer Brand Nickname Use Signals Information Authenticity
errJOURNAL OF MARKETING
IF10.4
err2021-06-04
err28
errOAAI
errZhang, Zhe; Patrick, Vanessa M.
err分享
err收藏
Is the uphill road the one more taken? How task complexity prompts action on non-pressing tasks
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2021-05-01
err3
PREAI
errBayuk, Julia Belyavsky; Patrick, Vanessa M.
err分享
err收藏
Designing for All: Consumer Response to Inclusive Design面向所有人的设计: 消费者对包容性设计的回应
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2021-03-18
err66
PREAI
errPatrick, Vanessa M.; Hollenbeck, Candice R.
err分享
err收藏
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
errJOURNAL OF RETAILING
IF10.2
err2021-03-01
err65
errOAAI
errRoggeveen, Anne L.; Grewal, Dhruv; Karsberg, John; Noble, Stephanie M.; Nordfalt, Jens; Patrick, Vanessa M.; Schweiger, Elisa; Soysal, Gonca; Dillard, Annemarie; Cooper, Nora; Olson, Richard
err分享
err收藏
How the Eyes Connect to the Heart: The Influence of Eye Gaze Direction on Advertising Effectiveness
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2021-02-22
err50
PREAI
errTo, Rita Ngoc; Patrick, Vanessa M.
err分享
err收藏
Shape Matters: Package Shape Informs Brand Status Categorization and Brand Choice形状很重要: 包装形状为品牌状态分类和品牌选择提供信息
errJOURNAL OF RETAILING
IF10.2
err2020-06-01
err42
PREAI
errChen, Huan; Pang, Jun; Koo, Minkyung; Patrick, Vanessa M.
err分享
err收藏
Juggling work and home selves: Low identity integration feels less authentic and increases unethicality兼顾工作和家庭自我: 低身份融合感觉不那么真实，增加了不道德性
errORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES
IF3.8
err2020-05-01
err51
PREAI
errEbrahimi, Mahdi; Kouchaki, Maryam; Patrick, Vanessa M.
err分享
err收藏
The power of the pen: Handwritten fonts promote haptic engagement
errPSYCHOLOGY & MARKETING
IF9.1
err2019-12-19
err21
PREAI
errIzadi, Anoosha; Patrick, Vanessa M.
err分享
err收藏
The Way the Wind Blows: Direction of Airflow Energizes Consumers and Fuels Creative Engagement
errJOURNAL OF RETAILING
IF10.2
err2019-12-01
err10
PREAI
errIzadi, Anoosha; Rudd, Melanie; Patrick, Vanessa M.
err分享
err收藏
Crossing the chasm: Leadership nudges to help transition from strategy formulation updates to strategy implementation
errBUSINESS HORIZONS
IF7
err2019-03-01
err35
PREAI
errTawse, Alex; Patrick, Vanessa M.; Vera, Dusya
err分享
err收藏
The allure of the hidden: How product unveiling confers value
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2017-06-01
err22
PREAI
errPatrick, Vanessa M.; Atefi, Yashar; Hagtvedt, Henrik
err分享
err收藏
Gilt and Guilt: Should Luxury and Charity Partner at the Point of Sale?
errJOURNAL OF RETAILING
IF10.2
err2016-03-01
err77
PREAI
errHagtvedt, Henrik; Patrick, Vanessa M.
err分享
err收藏
Mastering survivorship: How brands facilitate the transformation to heroic survivor
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2016-01-01
err16
PREAI
errHollenbeck, Candice R.; Patrick, Vanessa M.
err分享
err收藏
The Taming of Desire: Unspecific Postponement Reduces Desire for and Consumption of Postponed Temptations
errJOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY
IF6.7
err2016-01-01
err16
errOAAI
errMead, Nicole L.; Patrick, Vanessa M.
err分享
err收藏
Consumer Response to Overstyling: Balancing Aesthetics and Functionality in Product Design
errPSYCHOLOGY & MARKETING
IF9.1
err2014-06-09
err64
PREAI
errHagtvedt, Henrik; Patrick, Vanessa M.
err分享
err收藏
Taking a shine to it: How the preference for glossy stems from an innate need for water
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2013-12-27
err58
PREAI
errMeert, Katrien; Pandelaere, Mario; Patrick, Vanessa M.
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
D
Dhruv Grewal
H 指数: 100 · 论文数: 358
S
Stephanie Noble
H 指数: 49 · 论文数: 185
G
George R. Milne
H 指数: 48 · 论文数: 146
D
Deborah J. MacInnis
H 指数: 47 · 论文数: 137
L
Laura A. Peracchio
H 指数: 38 · 论文数: 125
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