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C
Cid Gonçalves Filho
Pontificia Universidad Catolica del Peru
10
H指数
142
论文数
588
被引数
0
相关解读
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6
发表时间
发表时间
IF
被引数
Negative consumer-brand relationships in services: does gender matter?
MANAGEMENT RESEARCH REVIEW
IF
3.5
2024-08-12
0
PRE
AI
Chinelato, Flavia Braga; Goncalves Filho, Cid; Gois, Arquimedes Martins
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The grounded theory approach to brand purpose equity drivers: the practitioner's perspective
JOURNAL OF MARKETING ANALYTICS
IF
3.5
2024-01-27
0
PRE
AI
Goncalves Filho, Cid; Chinelato, Flavia Braga; Prado, Fernanda Viterbo
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收藏
The use of offline and online paid media, earned social media, and organic search in explaining supermarket's performance: a cyclical Echoverse model
JOURNAL OF MARKETING THEORY AND PRACTICE
IF
5.3
2023-11-10
3
PRE
AI
Vargas, Vinicius Castilho; Vieira, Valter Afonso; Moura, Luiz Rodrigo Cunha; Filho, Cid Goncalves
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Brand loyalty through brand tribalism: an anthropological perspective
MANAGEMENT RESEARCH REVIEW
IF
3.5
2021-09-17
4
PRE
AI
Goncalves Filho, Cid; Chinelato, Flavia Braga; Motta Couto, Thiago Mendes
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Sharing is entertaining: the impact of consumer values on video sharing and brand equity
JOURNAL OF RESEARCH IN INTERACTIVE MARKETING
IF
11.6
2021-06-24
23
OA
AI
Souki, Gustavo Quiroga; Chinelato, Flavia Braga; Goncalves Filho, Cid
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Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands
JOURNAL OF BUSINESS RESEARCH
IF
9.8
2016-12-01
90
OA
AI
Kaufmann, Hans Ruediger; Petrovici, Dan Alex; Goncalves Filho, Cid; Ayres, Adriano
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研究方向
暂时未获取到该数据
合作学者
合作期刊
V
Valter Afonso Vieira
H 指数: 27 · 论文数: 192
H
Hans Ruediger Kaufmann
H 指数: 21 · 论文数: 98
D
Dan Alex Petrovici
H 指数: 19 · 论文数: 142
G
Gustavo Quiroga Souki
H 指数: 12 · 论文数: 105
L
Luiz Rodrigo Cunha Moura
H 指数: 10 · 论文数: 120
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