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Cid Gonçalves Filho

Pontificia Universidad Catolica del Peru

10H指数
142论文数
588被引数
收录论文 6
发表时间
Negative consumer-brand relationships in services: does gender matter?
err2024-08-12
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PREAI
errChinelato, Flavia Braga; Goncalves Filho, Cid; Gois, Arquimedes Martins
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The grounded theory approach to brand purpose equity drivers: the practitioner's perspective
err2024-01-27
err0
PREAI
errGoncalves Filho, Cid; Chinelato, Flavia Braga; Prado, Fernanda Viterbo
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Brand loyalty through brand tribalism: an anthropological perspective
err2021-09-17
err4
PREAI
errGoncalves Filho, Cid; Chinelato, Flavia Braga; Motta Couto, Thiago Mendes
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Sharing is entertaining: the impact of consumer values on video sharing and brand equity
err2021-06-24
err23
errOAAI
errSouki, Gustavo Quiroga; Chinelato, Flavia Braga; Goncalves Filho, Cid
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