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A

Alena Kostyk

edhec business school

13H指数
70论文数
463被引数
收录论文 16
发表时间
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Parasocial relationship: reconceptualization, scale development and validation拟社会关系：重新概念化、量表开发与验证
errJournal of Business Research
IF9.8
err2026-03-12
err0
PREAI
errJie Sheng; Alena Kostyk; Kalliopi Chatzipanagiotou
err分享
err收藏
Macromarketing as Facilitator of Humanity's Desirable Future宏观营销作为人类理想未来的促进者
errJournal of Macromarketing
IF2.3
err2025-08-06
err0
PREAI
errMichael R. Hyman; Alyssa J. Reynolds-Pearson; Alena Kostyk
err分享
err收藏
From Parasocial Interaction to Parasocial Relationship: A Review and Research Agenda从拟社会互动到拟社会关系：一项综述与研究议程
errINTERNATIONAL JOURNAL OF CONSUMER STUDIES
IF7.6
err2025-03-05
err1
PREAI
errSheng, Jie; Kostyk, Alena; Chatzipanagiotou, Kalliopi
err分享
err收藏
Guest editorial: Beyond tech gimmicks: omni-digital touchpoints for products and brands
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2025-01-07
err0
PREAI
errKetron, Seth; Kostyk, Alena; Yazdanparast, Atefeh
err分享
err收藏
Can you smell the (virtual) roses? The influence of olfactory cues in virtual reality on immersion and positive brand responses
errJOURNAL OF RETAILING
IF10.2
err2023-09-01
err21
errOAAI
errCowan, Kirsten; Ketron, Seth; Kostyk, Alena; Kristofferson, Kirk
err分享
err收藏
Enhancing Predictive Power by Unamalgamating Multi-Item Scales
errPSYCHOLOGICAL METHODS
IF7.8
err2023-07-20
err1
errOAAI
errTrafimow, David; Hyman, Michael R.; Kostyk, Alena
err分享
err收藏
VR in customer-centered marketing: Purpose-driven design
errBUSINESS HORIZONS
IF7
err2023-03-01
err9
errOAAI
errKostyk, Alena; Sheng, Jie
err分享
err收藏
True Consumer Autonomy: A Formalization and Implications真正的消费者自治: 形式化及其启示
errJOURNAL OF BUSINESS ETHICS
IF6.7
err2022-04-14
err10
PREAI
errHyman, Michael R.; Kostyk, Alena; Trafimow, David
err分享
err收藏
A Macromarketing Prescription for Covid-19: Solidarity and Care Ethics新型冠状病毒肺炎的宏观营销处方: 团结与关怀伦理
errJOURNAL OF MACROMARKETING
IF2.3
err2021-03-17
err10
errOAAI
errShabbir, Haseeb A.; Hyman, Michael R.; Kostyk, Alena
err分享
err收藏
Perfect social media image posts: symmetry and contrast influence consumer response
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2021-02-04
err12
errOAAI
errKostyk, Alena; Huhmann, Bruce A.
err分享
err收藏
Disruptive Events and Associated Discontinuities: A Macromarketing Prescription破坏性事件和相关的不连续性: 宏观营销处方
errJOURNAL OF MACROMARKETING
IF2.3
err2020-12-11
err8
errOAAI
errHyman, Michael R.; Kostyk, Alena; Shabbir, Haseeb A.
err分享
err收藏
The (im)precision of scholarly consumer behavior research学术消费者行为研究的 (im) 精度
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2020-06-01
err10
errOAAI
errTrafimow, David; Hyman, Michael R.; Kostyk, Alena
err分享
err收藏
A prospectus on marketing futurology营销未来学的招股说明书
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2019-09-12
err8
errOAAI
errHyman, Michael Richard; Kostyk, Alena
err分享
err收藏
Using surveytainment to counter declining survey data quality
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2019-02-01
err14
PREAI
errKostyk, Alena; Zhou, Wenkai; Hyman, Michael R.
err分享
err收藏
Simpler online ratings formats increase consumer trust
errJOURNAL OF RESEARCH IN INTERACTIVE MARKETING
IF11.6
err2017-06-12
err18
PREAI
errKostyk, Alena; Leonhardt, James M.; Niculescu, Mihai
err分享
err收藏
Less is more: Online consumer ratings' format affects purchase intentions and processing
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2017-03-02
err24
PREAI
errKostyk, Alena; Niculescu, Mihai; Leonhardt, James M.
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
D
David Trafimow
H 指数: 48 · 论文数: 378
M
Michael R. Hyman
H 指数: 34 · 论文数: 214
B
Bruce A. Huhmann
H 指数: 24 · 论文数: 64
J
James M. Leonhardt
H 指数: 18 · 论文数: 61
K
Kalliopi Chatzipanagiotou
H 指数: 17 · 论文数: 52
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