Kirk L. Wakefield - Publications, H-index & Citations

Kirk L. Wakefield

Baylor University

34H指数

68论文数

8.6K被引数

收录论文 25

发表时间

How intergroup counter-empathy drives media consumption and engagement

INTERNET RESEARCH

IF6.8

2023-07-04

PREAI

Wakefield, Robin; Wakefield, Kirk

The antecedents and consequences of intergroup affective polarisation on social media

european journal of information systems

IF6.3

2022-11-20

OAAI

Wakefield, Robin L.; Wakefield, Kirk

Have We Got a Deal for You: Do You Want the Good News or Bad News First?

JOURNAL OF SERVICE RESEARCH

IF8.6

2022-08-18

PREAI

Wakefield, Kirk L.; Raghubir, Priya; Inman, J. Jeffrey

Understanding Sponsorship: A Consumer-Centric Model of Sponsorship Effects

JOURNAL OF ADVERTISING

IF7

2020-06-12

PREAI

Wakefield, Lane; Wakefield, Kirk; Lane Keller, Kevin

An Examination of Construal Effects on Price Perceptions in the Advance Selling of Experience Services

JOURNAL OF SERVICE RESEARCH

IF8.6

2017-11-05

PREAI

Wakefield, Lane T.; Wakefield, Kirk L.

Modeling the consumer journey for membership services

JOURNAL OF SERVICES MARKETING

IF4.5

2017-10-16

PREAI

George, Morris; Wakefield, Kirk L.

Retrospective: the importance of servicescapes in leisure service settings

JOURNAL OF SERVICES MARKETING

IF4.5

2016-10-10

PREAI

Wakefield, Kirk L.; Blodgett, Jeffrey

Social media network behavior: A study of user passion and affect 社交媒体网络行为: 用户激情与情感研究

JOURNAL OF STRATEGIC INFORMATION SYSTEMS

IF11.8

2016-07-01

PREAI

Wakefield, Robin; Wakefield, Kirk

Using Fan Passion to Predict Attendance, Media Consumption, and Social Media Behaviors

sport management review

IF3.5

2016-05-01

PREAI

Wakefield, Kirk

How consumer shopping orientation influences perceived crowding, excitement, and stress at the mall

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

IF10.1

2011-09-10

151

PREAI

Baker, Julie; Wakefield, Kirk L.

AFFECTIVE INTENSITY AND SPONSOR IDENTIFICATION

JOURNAL OF ADVERTISING

IF7

2010-09-01

PREAI

Wakefield, Kirk L.; Bennett, Gregg

Planning to Make Unplanned Purchases? The Role of In-Store Slack in Budget Deviation

JOURNAL OF CONSUMER RESEARCH

IF6.4

2010-08-01

146

PREAI

Stilley, Karen M.; Inman, J. Jeffrey; Wakefield, Kirk L.

Spending on the Fly: Mental Budgets, Promotions, and Spending Behavior

JOURNAL OF MARKETING

IF10.4

2010-05-01

104

PREAI

Stilley, Karen M.; Inman, J. Jeffrey; Wakefield, Kirk L.

I spy a sponsor - The effects of sponsorship level, prominence, relatedness, and cueing on recall accuracy

JOURNAL OF ADVERTISING

IF7

2007-12-01

109

OAAI

Wakefield, Kirk L.; Becker-Olsen, Karen; Cornwell, T. Bettina

Can a retail web site be social?

JOURNAL OF MARKETING

IF10.4

2007-07-01

477

PREAI

Wang, Liz C.; Baker, Julie; Wagner, Judy A.; Wakefield, Kirk

An investigation of visualization and documentation strategies in services advertising

JOURNAL OF SERVICE RESEARCH

IF8.6

2004-11-01

PREAI

Hill, DJ; Blodgett, J; Baer, R; Wakefield, K

Situational price sensitivity: the role of consumption occasion, social context and income

JOURNAL OF RETAILING

IF10.2

2003-01-01

294

PREAI

Wakefield, KL; Inman, JJ

Customer response to intangible and tangible service factors

PSYCHOLOGY & MARKETING

IF9.1

1999-01-01

371

PREAI

Wakefield, KL; Blodgett, JG

Sports marketing

SERVICE INDUSTRIES JOURNAL

IF7.4

1998-10-01

PREAI

Wakefield, K

The ultimate guide to sport event management & marketing

SERVICE INDUSTRIES JOURNAL

IF7.4

1998-10-01

PREAI

Wakefield, K

研究方向