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Lance A. Bettencourt

texas christian university

23H指数
37论文数
6.5K被引数
收录论文 16
发表时间
Consumer Job Journeys消费者工作旅程
err2021-09-25
err9
PREAI
errBettencourt, Lance A.; Harmeling, Colleen; Bhagwat-Rana, Yashoda; Houston, Mark B.
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Domain-Relevant Commitment and Individual Technical Innovation Performance
err2016-08-26
err14
PREAI
errBettencourt, Lance A.; Bond, Edward U., III; Cole, Michael S.; Houston, Mark B.
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Rethinking customer relationships
err2015-01-01
err12
PREAI
errBettencourt, Lance A.; Blocker, Christopher P.; Houston, Mark B.; Flint, Daniel J.
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A Service Lens on Value Creation: MARKETING'S ROLE IN ACHIEVING STRATEGIC ADVANTAGE
err2014-11-01
err114
PREAI
errBettencourt, Lance A.; Lusch, Robert F.; Vargo, Stephen L.
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From goods to great: Service innovation in a product-dominant firm
err2013-05-01
err21
PREAI
errBettencourt, Lance A.; Brown, Stephen W.
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The secret to true service innovation
err2013-01-01
err56
PREAI
errBettencourt, Lance A.; Brown, Stephen W.; Sirianni, Nancy J.
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Client co-production in knowledge-intensive business services
err2002-07-01
err530
PREAI
errBettencourt, LA; Ostrom, AL; Brown, SW; Roundtree, RI
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Lifestyle of the tight and frugal: Theory and measurement
err1999-06-01
err426
PREAI
errLastovicka, JL; Bettencourt, LA; Hughner, RS; Kuntze, RJ
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