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S

Sönke Albers

kuhne logistics university

28H指数
213论文数
2.7K被引数
收录论文 17
发表时间
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Exclusivity strategies for digital products across digital and physical markets
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2022-09-09
err3
errOAAI
errSeifert, Rouven; Otten, Cord; Clement, Michel; Albers, Sonke; Kleinen, Ole
err分享
err收藏
Consequences of platforms' remuneration models for digital content: initial evidence and a research agenda for streaming services
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2022-05-16
err8
errOAAI
errMeyn, Janek; Kandziora, Michael; Albers, Soenke; Clement, Michel
err分享
err收藏
The impact of value-related crises on price and product-performance elasticities
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2019-11-08
err21
errOAAI
errKuebler, Raoul V.; Langmaack, Michael; Albers, Soenke; Hoyer, Wayne D.
err分享
err收藏
A Meta-Analysis of Marketing Communication Carryover Effects
errJOURNAL OF MARKETING RESEARCH
IF5
err2017-12-01
err37
PREAI
errKoehler, Christine; Mantrala, Murali K.; Albers, Soenke; Kanuri, Vamsi K.
err分享
err收藏
The limits of analyzing service quality data in public transport
errTRANSPORTATION
IF3.3
err2015-04-19
err17
PREAI
errBecker, Jan U.; Albers, Soenke
err分享
err收藏
Vickrey vs. eBay: Why Second-Price Sealed-Bid Auctions Lead to More Realistic Price-Demand Functions
errINTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE
IF3.8
err2014-12-08
err14
PREAI
errBarrot, Christian; Albers, Soenke; Skiera, Bernd; Schaefers, Bjoern
err分享
err收藏
Optimizable and implementable aggregate response modeling for marketing decision support
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2012-06-01
err40
PREAI
errAlbers, Soenke
err分享
err收藏
Dynamic Marketing Budget Allocation Across Countries, Products, and Marketing Activities
errthe academy of marketing science
IF4.9
err2011-07-01
err73
PREAI
errFischer, Marc; Albers, Soenke; Wagner, Nils; Frie, Monika
err分享
err收藏
Pipeline management for the acquisition of industrial projects
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2010-11-01
err24
PREAI
errSohnchen, Florian; Albers, Sonke
err分享
err收藏
Personal Selling Elasticities: A Meta-Analysis
errJOURNAL OF MARKETING RESEARCH
IF5
err2010-10-01
err81
PREAI
errAlbers, Soenke; Mantrala, Murali K.; Sridhar, Shrihari
err分享
err收藏
Special section on Enhancing Sales Force Productivity
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2010-03-01
err4
PREAI
errAlbers, Soenke; Krafft, Manfred; Mantrala, Murali
err分享
err收藏
Patient- or Physician-Oriented Marketing: What Drives Primary Demand for Prescription Drugs?以患者或医生为导向的营销: 是什么推动了处方药的主要需求？
errJOURNAL OF MARKETING RESEARCH
IF5
err2010-02-01
err59
PREAI
errFischer, Marc; Albers, Soenke
err分享
err收藏
The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retentionCRM的技术和组织实施对客户获取，维护和保留的影响
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2009-09-01
err156
PREAI
errBecker, Jan U.; Greve, Goetz; Albers, Soenke
err分享
err收藏
Relative explanatory power of agency theory and transaction cost analysis in German salesforces
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2004-09-01
err56
PREAI
errKrafft, M; Albers, S; Lal, R
err分享
err收藏
Impact of types of functional relationships, decisions, and solutions on the applicability of marketing models
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2000-09-01
err16
PREAI
errAlbers, S
err分享
err收藏
COSTA: Contribution optimizing sales territory alignment
errthe academy of marketing science
IF4.9
err1998-08-01
err53
errOAAI
errSkiera, B; Albers, S
err分享
err收藏
A framework for analysis of sources of profit contribution variance between actual and plan
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err1998-05-01
err10
PREAI
errAlbers, S
err分享
err收藏

研究方向

暂无研究方向
合作学者
合作期刊
W
Wayne D. Hoyer
H 指数: 56 · 论文数: 229
B
Bernd Skiera
H 指数: 45 · 论文数: 300
M
Murali K. Mantrala
H 指数: 34 · 论文数: 97
R
Rajiv Lal
H 指数: 30 · 论文数: 122
S
Shrihari Sridhar
H 指数: 27 · 论文数: 118
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