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Alexander Edeling

University of Cologne

9H指数
14论文数
858被引数
收录论文 10
发表时间
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Does bigger still mean better? How digital transformation affects the market share-profitability relationship
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2024-12-01
err3
errOAAI
errSklenarz, Felix Anton; Edeling, Alexander; Himme, Alexander; Wichmann, Julian R. K.
err分享
err收藏
Embracing entrepreneurship in the creator economy: The rise of creatrepreneurs
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2024-09-01
err1
errOAAI
errEdeling, Alexander; Wies, Simone
err分享
err收藏
How firm communication affects the impact of layoff announcements on brand strength over time
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2023-09-01
err1
errOAAI
errStabler, Samuel; Himme, Alexander; Edeling, Alexander; Backhaus, Max
err分享
err收藏
Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2023-01-09
err2
errOAAI
errSchoendeling, Andrea; Burmester, Alexa B. B.; Edeling, Alexander; Marchand, Andre; Clement, Michel
err分享
err收藏
Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement
errJOURNAL OF MARKETING
IF10.4
err2022-11-29
err85
errOAAI
errWies, Simone; Bleier, Alexander; Edeling, Alexander
err分享
err收藏
How, why, and when disclosure type matters for influencer marketing
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2022-06-01
err73
errOAAI
errKaraguer, Zeynep; Becker, Jan-Michael; Klein, Kristina; Edeling, Alexander
err分享
err收藏
The marketing-finance interface: A new integrative review of metrics, methods, and findings and an agenda for future research
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2021-12-01
err72
errOAAI
errEdeling, Alexander; Srinivasan, Shuba; Hanssens, Dominique M.
err分享
err收藏
When Does Market Share Matter? New Empirical Generalizations from a Meta-Analysis of the Market Share-Performance Relationship
errJOURNAL OF MARKETING
IF10.4
err2018-05-01
err67
PREAI
errEdeling, Alexander; Himme, Alexander
err分享
err收藏
Over, out, but present: recalling former sponsorships
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2017-07-11
err17
PREAI
errEdeling, Alexander; Hattula, Stefan; Bornemann, Torsten
err分享
err收藏
Marketing's Impact on Firm Value: Generalizations from a Meta-Analysis
errJOURNAL OF MARKETING RESEARCH
IF5
err2016-08-01
err108
PREAI
errEdeling, Alexander; Fischer, Marc
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
D
Dominique M. Hanssens
H 指数: 46 · 论文数: 217
M
Michel Clément
H 指数: 26 · 论文数: 234
S
Shuba Srinivasan
H 指数: 25 · 论文数: 95
J
Jan-Michael Becker
H 指数: 20 · 论文数: 38
K
Kristina Klein
H 指数: 19 · 论文数: 68
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