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R

Renana Peres

hebrew university

20H指数
50论文数
3.7K被引数
收录论文 22
发表时间
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Choice in the age of post-generalization: fragmentation, hyper-personalization, and private universes of choice后泛化时代的择优：碎片化、超个性化与选择的私人宇宙
errInternational Journal of Research in Marketing
IF7.5
err2026-04-11
err0
PREAI
errRenana Peres; Martin Schreier; David A. Schweidel; Alina Sorescu
err分享
err收藏
Frontiers of mediated markets: Algorithms, aesthetics, and actors媒介化市场的前沿：算法、美学与行动者
errInternational Journal of Research in Marketing
IF7.5
err2025-10-15
err0
errOAAI
errRenana Peres; Martin Schreier; David A. Schweidel; Alina Sorescu
err分享
err收藏
Blockchain meets marketing: from concept to impactful research区块链与市场营销：从概念到影响研究
errInternational Journal of Research in Marketing
IF7.5
err2025-06-10
err0
PREAI
errRenana Peres; Martin Schreier; David A. Schweidel; Alina Sorescu
err分享
err收藏
Lyrics do matter: how coping songs relate to well-being goals. The COVID pandemic case歌词确实很重要：应对歌曲如何与幸福目标相关。COVID疫情案例
errFRONTIERS IN PSYCHOLOGY
IF2.9
err2024-12-23
err0
errOAAI
errLevy, Adi; Granot, Roni; Peres, Renana
err分享
err收藏
The effect of second screening on repeat viewing: Insights from large-scale mobile diary data
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2024-09-30
err0
errOAAI
errGelper, Sarah; Lovett, Mitchell J.; Peres, Renana
err分享
err收藏
The creator economy: An introduction and a call for scholarly research
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2024-09-01
err1
PREAI
errPeres, Renana; Schreier, Martin; Schweidel, David A.; Sorescu, Alina
err分享
err收藏
On ChatGPT and beyond: How generative artificial intelligence may affect research, teaching, and practice关于ChatGPT及以后: 生成式人工智能如何影响研究，教学和实践
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2023-06-01
err147
errOAAI
errPeres, Renana; Schreier, Martin; Schweidel, David; Sorescu, Alina
err分享
err收藏
Blockchain meets marketing: Opportunities, threats, and avenues for future research
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2023-03-01
err58
PREAI
errPeres, Renana; Schreier, Martin; Schweidel, David A.; Sorescu, Alina
err分享
err收藏
IJRM 2021-2024: Innovation, speed, diversity, let's push things forward together
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2021-12-01
err6
PREAI
errSchreier, Martin; Peres, Renana; Schweidel, David; Sorescu, Alina
err分享
err收藏
Visual Elicitation of Brand Perception
errJOURNAL OF MARKETING
IF10.4
err2021-05-20
err39
PREAI
errDzyabura, Daria; Peres, Renana
err分享
err收藏
Modelling the expected probability of correct assignment under uncertainty
errSCIENTIFIC REPORTS
IF3.9
err2020-09-15
err0
errOAAI
errDvir, Tom; Peres, Renana; Rudnick, Zeev
err分享
err收藏
The effect of social networks structure on innovation performance: A review and directions for research
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2019-03-01
err227
errOAAI
errMuller, Eitan; Peres, Renana
err分享
err收藏
Talk Bursts: The Role of Spikes in Prerelease Word-of-Mouth Dynamics
errJOURNAL OF MARKETING RESEARCH
IF5
err2018-12-18
err44
errOAAI
errGelper, Sarah; Peres, Renana; Eliashberg, Jehoshua
err分享
err收藏
Mobile diaries - Benchmark against metered measurements: An empirical investigation
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2018-06-01
err9
PREAI
errLovett, Mitchell J.; Peres, Renana
err分享
err收藏
A Data Set of Brands and Their Characteristics
errthe academy of marketing science
IF4.9
err2014-07-01
err52
PREAI
errLovett, Mitchell; Peres, Renana; Shachar, Ron
err分享
err收藏
When to Take or Forgo New Product Exclusivity: Balancing Protection from Competition Against Word-of-Mouth Spillover
errJOURNAL OF MARKETING
IF10.4
err2014-03-01
err28
PREAI
errPeres, Renana; Van den Bulte, Christophe
err分享
err收藏
On Brands and Word of Mouth
errJOURNAL OF MARKETING RESEARCH
IF5
err2013-08-01
err343
PREAI
errLovett, Mitchell J.; Peres, Renana; Shachar, Ron
err分享
err收藏
Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration Versus Expansion
errJOURNAL OF MARKETING RESEARCH
IF5
err2013-04-01
err222
PREAI
errLibai, Barak; Muller, Eitan; Peres, Renana
err分享
err收藏
Innovation diffusion and new product growth models: A critical review and research directions
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2010-06-01
err680
PREAI
errPeres, Renana; Muller, Eitan; Mahajan, Vijay
err分享
err收藏
The Role of Within-Brand and Cross-Brand Communications in Competitive Growth
errJOURNAL OF MARKETING
IF10.4
err2009-05-01
err93
PREAI
errLibai, Barak; Muller, Eitan; Peres, Renana
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
V
Vijay Mahajan
H 指数: 81 · 论文数: 294
J
Jehoshua Eliashberg
H 指数: 45 · 论文数: 107
M
Martin Schreier
H 指数: 34 · 论文数: 145
B
Barak Libai
H 指数: 31 · 论文数: 99
Z
Zeév Rudnick
H 指数: 31 · 论文数: 138
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