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B

Barak Libai

Reichman University

31H指数
99论文数
7.8K被引数
收录论文 23
发表时间
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Is the Pareto a principle? A longitudinal exploration of inequality in category-level consumer spending帕累托是原则吗？——对品类级消费者支出的不平等性进行的纵向探索
errInternational Journal of Research in Marketing
IF7.5
err2026-09-06
err0
PREAI
errBarak Libai; Michael Haenlein; Sarah Gelper
err分享
err收藏
Silver Economy Influencers: Unlocking the Untapped Potential of Mature Content Creators银发经济影响者：解锁成熟内容创作者的未开发潜力
errCalifornia Management Review
IF7.3
err2026-03-29
err0
PREAI
errBarak Libai; Michael Haenlein; Pawel Korzynski; Grzegorz Mazurek
err分享
err收藏
The effects of churn on the growth of subscription services: Adopters, users, money用户流失对订阅服务增长的影响：采纳者、用户与资金
errInternational Journal of Research in Marketing
IF7.5
err2025-03-27
err0
PREAI
errBarak Libai; Eitan Muller; Verena Schoenmueller
err分享
err收藏
Influencer marketing unlocked: Understanding the value chains driving the creator economy影响者营销解锁：理解驱动创作者经济的价值链
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2025-01-24
err0
errOAAI
errLibai, Barak; Rosario, Ana Babic; Beichert, Maximilian; Donkers, Bas; Haenlein, Michael; Hofstetter, Reto; Kannan, P. K.; van der Lans, Ralf; Li, H. Alice; Mayzlin, Dina; Mueller, Eitan; Shapira, Daniel; Yang, Jeremy; Zhang, Lingling
err分享
err收藏
Satiation and cross promotion: Selling and swapping users in mobile games
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2023-06-01
err4
errOAAI
errHaenlein, Michael; Libai, Barak; Muller, Eitan
err分享
err收藏
How consumer digital signals are reshaping the customer journey
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2022-02-19
err40
errOAAI
errSchweidel, David A.; Bart, Yakov; Inman, J. Jeffrey; Stephen, Andrew T.; Libai, Barak; Andrews, Michelle; Rosario, Ana Babic; Chae, Inyoung; Chen, Zoey; Kupor, Daniella; Longoni, Chiara; Thomaz, Felipe
err分享
err收藏
Brave New World? On AI and the Management of Customer Relationships勇敢的新世界？论人工智能与客户关系管理
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-01-31
err154
errOAAI
errLibai, Barak; Bart, Yakov; Gensler, Sonja; Hofacker, Charles F.; Kaplan, Andreas; Koetterheinrich, Kim; Kroll, Eike Benjamin
err分享
err收藏
On the monetization of mobile apps
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2020-03-01
err51
errOAAI
errAppel, Gil; Libai, Barak; Muller, Eitan; Shachar, Ron
err分享
err收藏
Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast-Moving Consumer Goods
errJOURNAL OF MARKETING
IF10.4
err2018-12-07
err64
errOAAI
errDost, Florian; Phieler, Ulrike; Haenlein, Michael; Libai, Barak
err分享
err收藏
On the monetary impact of fashion design piracy
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2018-12-01
err9
errOAAI
errAppel, Gil; Libai, Barak; Muller, Eitan
err分享
err收藏
Seeding, Referral, and Recommendation: Creating Profitable Word-of-Mouth Programs
errCALIFORNIA MANAGEMENT REVIEW
IF7.3
err2017-04-07
err66
PREAI
errHaenlein, Michael; Libai, Barak
err分享
err收藏
Targeting Revenue Leaders for a New Product
errJOURNAL OF MARKETING
IF10.4
err2013-05-01
err87
PREAI
errHaenlein, Michael; Libai, Barak
err分享
err收藏
Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration Versus Expansion
errJOURNAL OF MARKETING RESEARCH
IF5
err2013-04-01
err222
PREAI
errLibai, Barak; Muller, Eitan; Peres, Renana
err分享
err收藏
Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2010-08-11
err467
errOAAI
errLibai, Barak; Bolton, Ruth; Bugel, Marnix S.; de Ruyter, Ko; Goetz, Oliver; Risselada, Hans; Stephen, Andrew T.
err分享
err收藏
The chilling effects of network externalities
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2010-03-01
err179
PREAI
errGoldenberg, Jacob; Libai, Barak; Muller, Eitan
err分享
err收藏
The chilling effects of network externalities: Perspectives and conclusions
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2010-03-01
err11
PREAI
errGoldenberg, Jacob; Libai, Barak; Muller, Eitan
err分享
err收藏
The Role of Within-Brand and Cross-Brand Communications in Competitive Growth
errJOURNAL OF MARKETING
IF10.4
err2009-05-01
err93
PREAI
errLibai, Barak; Muller, Eitan; Peres, Renana
err分享
err收藏
The Diffusion of Services
errJOURNAL OF MARKETING RESEARCH
IF5
err2009-04-01
err115
PREAI
errLibai, Barak; Muller, Eitan; Peres, Renana
err分享
err收藏
The NPV of bad news
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2007-09-01
err160
PREAI
errGoldenberg, Jacob; Libai, Barak; Moldovan, Sarit; Muller, Eitan
err分享
err收藏
The role of seeding in multi-market entry
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2005-12-01
err56
PREAI
errLibai, B; Muller, E; Peres, R
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
E
Eitan Muller
H 指数: 56 · 论文数: 162
R
Ruth N. Bolton
H 指数: 49 · 论文数: 121
J
J. Jeffrey Inman
H 指数: 47 · 论文数: 147
K
Ko de Ruyter
H 指数: 46 · 论文数: 131
Y
Yoram Louzoun
H 指数: 43 · 论文数: 324
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