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R

Roderick J. Brodie

university of auckland

53H-index
218Paper Count
2.0WCitation Count
Published Papers 75
Publication Date
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Sustaining Circular Innovation Under Volatile Market Conditions: The Critical Role of Industry Platforms
errBusiness Strategy and the Environment
IF13.3
err2026-03-26
err0
errOAAI
errEva Qi Wang; Julia A. Fehrer; Jonathan J. Baker; Roderick J. Brodie
errShare
errSave
Guidelines for Developing a New Research Stream: Lessons from Customer Engagement Research
errJOURNAL OF GLOBAL MARKETING
IF4.3
err2024-12-20
err2
PREAI
errBrodie, Roderick J.; Lim, Weng Marc; Gandhi, Shiri; Manrai, Ajay K.
errShare
errSave
The nature of actor engagement intensity: a classification scheme
errJOURNAL OF SERVICE MANAGEMENT
IF7.9
err2023-05-15
err5
PREAI
errWang, Eva Qi; Fehrer, Julia A.; Li, Loic Pengtao; Brodie, Roderick J.; Juric, Biljana
errShare
errSave
Service-dominant logic as mainstream: Integrating apparently disparate marketing paradigms? A response to Moller and Halinen (2022)
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2022-11-01
err3
PREAI
errBrodie, Roderick J.; Fehrer, Julia A.
errShare
errSave
Taking stock of shaping strategies: From firms driving markets for business performance to diverse actors shaping systems for sustainability
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2022-11-01
err9
PREAI
errStorbacka, Kaj; Nenonen, Suvi; Peters, Linda D.; Brodie, Roderick J.
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errSave
Developing and Sustaining a Vibrant Regional Academic Organisation
errAUSTRALASIAN MARKETING JOURNAL
IF3.8
err2022-09-21
err1
errOAAI
errBrodie, Roderick J.; Sweeney, Jillian C.
errShare
errSave
Research performance of Australian and New Zealand marketing academics: Achieving rigor and relevance
errAUSTRALASIAN MARKETING JOURNAL
IF3.8
err2022-04-30
err2
errOAAI
errBrodie, Roderick J.; Soutar, Geoffrey N.; McColl-Kennedy, Janet R.
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errSave
Navigating the emergence of brand meaning in service ecosystems
errJOURNAL OF SERVICE MANAGEMENT
IF7.9
err2022-03-16
err10
errOAAI
errBaker, Jonathan J.; Fehrer, Julia A.; Brodie, Roderick J.
errShare
errSave
Teaching: How to ensure quality teaching, and how to recognize teaching qualifications
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2022-01-01
err5
PREAI
errLindgreen, Adam; Di Benedetto, C. Anthony; Brodie, Roderick J.; Zenker, Sebastian
errShare
errSave
Research quality: What it is, and how to achieve it
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2021-11-01
err2
errOAAI
errLindgreen, Adam; Di Benedetto, C. Anthony; Brodie, Roderick J.
errShare
errSave
Trajectories of influential conceptual articles in service research
errJOURNAL OF SERVICE MANAGEMENT
IF7.9
err2021-08-10
err7
PREAI
errLi, Loic Pengtao; Fehrer, Julia A.; Brodie, Roderick J.; Juric, Biljana
errShare
errSave
A Negative Actor Engagement Scale for Online Knowledge-Sharing Platforms
errAUSTRALASIAN MARKETING JOURNAL
IF3.8
err2021-07-03
err4
PREAI
errLi, Loic Pengtao; Frethey-Bentham, Catherine; Juric, Biljana; Brodie, Roderick J.
errShare
errSave
How to develop great conceptual frameworks for business-to-business marketing
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2021-04-01
err37
PREAI
errLindgreen, Adam; Di Benedetto, C. Anthony; Brodie, Roderick J.; Jaakkola, Elina
errShare
errSave
Coronavirus crisis and health care: learning from a service ecosystem perspective
errJOURNAL OF SERVICE THEORY AND PRACTICE
IF4.4
err2021-01-01
err50
PREAI
errBrodie, Roderick J.; Ranjan, Kumar Rakesh; Verreynne, Martie-louise; Jiang, Yawei; Previte, Josephine
errShare
errSave
Market shaping and systemic innovation
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2020-12-16
err3
errOAAI
errBrodie, Roderick; Nenonen, Suvi; Storbacka, Kaj
errShare
errSave
How to undertake great cross-disciplinary research
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2020-10-01
err25
errOAAI
errLindgreen, Adam; Di Benedetto, C. Anthony; Brodie, Roderick J.; van der Borgh, Michel
errShare
errSave
Peer-to-peer interactions in the sharing economy: Exploring the role of reciprocity within a Chinese social network
errAUSTRALASIAN MARKETING JOURNAL
IF3.8
err2020-08-01
err19
PREAI
errStarr, Richard G., Jr.; Zhu, Andrew Q.; Frethey-Bentham, Catherine; Brodie, Roderick J.
errShare
errSave
How to get great research cited
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2020-08-01
err9
errOAAI
errLindgreen, Adam; Di Benedetto, C. Anthony; Brodie, Roderick J.; Fehrer, Julia; van der Borgh, Michel
errShare
errSave
New directions for service research: refreshing the process of theorizing to increase contribution
errJOURNAL OF SERVICES MARKETING
IF4.5
err2020-05-07
err37
errOAAI
errBrodie, Roderick J.; Peters, Linda D.
errShare
errSave
How to translate great research into great teaching
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2020-02-01
err10
errOAAI
errLindgreen, Adam; Di Benedetto, C. Anthony; Brodie, Roderick J.; Naude, Peter
errShare
errSave

Research Directions

No research directions
Co-authors
Cooperation Journals
W
Weng Marc Lim
H-index: 75 · Papers: 408
S
Sara R. Jaeger
H-index: 72 · Papers: 311
A
Arch G. Woodside
H-index: 71 · Papers: 633
B
Bo Edvardsson
H-index: 66 · Papers: 850
L
Leslie de Chernatony
H-index: 66 · Papers: 251
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