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Jochen Wirtz

department of marketing

70H-index
359Paper Count
2.5WCitation Count
Published Papers 85
Publication Date
Humanoid robotics and agentic AI: reframing management theories and future research directions
err2025-06-12
err0
PREAI
errPawel Korzynski; Autumn Edwards; Mahesh C. Gupta; Grzegorz Mazurek; Jochen Wirtz
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Generative AI Meets Service Robots
err2025-05-29
err0
PREAI
errJochen Wirtz; Ruth Stock-Homburg
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Continuous value shaping: A boundary concept for innovating service innovation approaches
err2025-04-01
err0
errOAAI
errBoehmann, Tilo; Roth, Angela; Satzger, Gerhard; Benz, Carina; Beverungen, Daniel; Boes, Andreas; Breidbach, Christoph; Gersch, Martin; Gudergan, Gerhard; Hogreve, Jens; Kurtz, Christian; Langes, Barbara; Leimeister, Jan Marco; Lewandowski, Tom; Meiren, Thomas; Naegele, Rainer; Paluch, Stefanie; Peters, Christoph; Poeppelbuss, Jens; Robra-Bissantz, Susanne; Schultz, Carsten; Schumann, Jan H.; Wirtz, Jochen; Wuenderlich, Nancy V.
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Metaperception benefits of service robots in uncomfortable service encounters
err2024-12-01
err11
errOAAI
errPitardi, Valentina; Wirtz, Jochen; Paluch, Stefanie; Kunz, Werner H.
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ChatGPT and service: opportunities, challenges, and research directions
err2024-07-19
err8
PREAI
errSigala, Marianna; Ooi, Keng-Boon; Tan, Garry Wei-Han; Aw, Eugene Cheng-Xi; Cham, Tat-Huei; Dwivedi, Yogesh K.; Kunz, Werner H.; Letheren, Kate; Mishra, Anubhav; Russell-Bennett, Rebekah; Wirtz, Jochen
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AI concierge in the customer journey: what is it and how can it add value to the customer?
err2024-05-02
err7
errOAAI
errLiu, Stephanie Q.; Vakeel, Khadija Ali; Smith, Nicholas. A.; Alavipour, Roya Sadat; Wei, Chunhao (Victor); Wirtz, Jochen
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Digital transformation: A multidisciplinary perspective and future research agenda
err2024-02-13
err20
errOAAI
errPaul, Justin; Ueno, Akiko; Dennis, Charles; Alamanos, Eleftherios; Curtis, Lucill; Foroudi, Pantea; Kacprzak, Agnieszka; Kunz, Werner H.; Liu, Jonathan; Marvi, Reza; Nair, Sree Lekshmi Sreekumaran; Ozdemir, Ozlem; Pantano, Eleonora; Papadopoulos, Thanos; Petit, Olivia; Tyagi, Sapna; Wirtz, Jochen
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Digital service innovation in B2B markets
err2023-12-26
err7
errOAAI
errKowalkowski, Christian; Wirtz, Jochen; Ehret, Michael
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Service robots: the dynamic effects of anthropomorphism and functional perceptions on consumers' responses
err2023-11-28
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PREAI
errSo, Kevin Kam Fung; Kim, Hyunsu; Liu, Stephanie Q.; Fang, Xiang; Wirtz, Jochen
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Immersive time (ImT): Conceptualizing time spent in the metaverse
err2023-10-01
err48
PREAI
errMogaji, Emmanuel; Wirtz, Jochen; Belk, Russell W.; Dwivedi, Yogesh K.
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Luxury hospitality: A systematic literature review and research agenda
err2023-10-01
err14
PREAI
errJain, Varsha; Wirtz, Jochen; Salunke, Parth; Nunkoo, Robin; Sharma, Ayushi
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Research note: conceptualizing agentic luxury in luxury services
err2023-09-19
err4
PREAI
errHolmqvist, Jonas; Wirtz, Jochen; Issandou, Amandine
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So what if ChatGPT wrote it? Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy
err2023-08-01
err1.0K
errOAAI
errDwivedi, Yogesh K.; Kshetri, Nir; Hughes, Laurie; Slade, Emma Louise; Jeyaraj, Anand; Kar, Arpan Kumar; Baabdullah, Abdullah M.; Koohang, Alex; Raghavan, Vishnupriya; Ahuja, Manju; Albanna, Hanaa; Albashrawi, Mousa Ahmad; Al-Busaidi, Adil S.; Balakrishnan, Janarthanan; Barlette, Yves; Basu, Sriparna; Bose, Indranil; Brooks, Laurence; Buhalis, Dimitrios; Carter, Lemuria; Chowdhury, Soumyadeb; Crick, Tom; Cunningham, Scott W.; Davies, Gareth H.; Davison, Robert M.; De, Rahul; Dennehy, Denis; Duan, Yanqing; Dubey, Rameshwar; Dwivedi, Rohita; Edwards, John S.; Flavian, Carlos; Gauld, Robin; Grover, Varun; Hu, Mei-Chih; Janssen, Marijn; Jones, Paul; Junglas, Iris; Khorana, Sangeeta; Kraus, Sascha; Larsen, Kai R.; Latreille, Paul; Laumer, Sven; Malik, F. Tegwen; Mardani, Abbas; Mariani, Marcello; Mithas, Sunil; Mogaji, Emmanuel; Nord, Jeretta Horn; O'Connor, Siobhan; Okumus, Fevzi; Pagani, Margherita; Pandey, Neeraj; Papagiannidis, Savvas; Pappas, Ilias O.; Pathak, Nishith; Pries-Heje, Jan; Raman, Ramakrishnan; Rana, Nripendra P.; Rehm, Sven-Volker; Ribeiro-Navarrete, Samuel; Richter, Alexander; Rowe, Frantz; Sarker, Suprateek; Stahl, Bernd Carsten; Tiwari, Manoj Kumar; van der Aalst, Wil; Venkatesh, Viswanath; Viglia, Giampaolo; Wade, Michael; Walton, Paul; Wirtz, Jochen; Wright, Ryan
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Digital service technologies, service robots, AI, and the strategic pathways to cost-effective service excellence
err2023-06-30
err16
PREAI
errWirtz, Jochen; Hofmeister, Johannes; Chew, Patricia Y. P.; Ding, Xin (David)
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Fluidity and the customer experience in digital platform ecosystems
err2023-04-01
err19
PREAI
errRamasundaram, Aishwarya; Pandey, Neeraj; Shukla, Yupal; Alavi, Shirin; Wirtz, Jochen
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