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Paul Harrigan

IESEG School of Management

36H-index
116Paper Count
5.7KCitation Count
Published Papers 34
Publication Date
Please Forgive Me: A Pathway to Mitigating Negative Brand Engagement After an Influencer Scandal
err2025-10-30
err0
errOAAI
errRebecca Dolan; Dean Charles Hugh Wilkie; Paul Harrigan; Sally Rao Hill; Georgia Wastell
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Persistence of Contested Value Cocreation Practices
err2025-02-14
err0
PREAI
errKim Feddema; Kaisa Koskela-Huotari; Paul Harrigan
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Customer engagement with digitalized interactive platforms in retailing
err2023-09-01
err18
errOAAI
errRoy, Sanjit K.; Singh, Gaganpreet; Sadeque, Saalem; Harrigan, Paul; Coussement, Kristof
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Information sharing and political polarisation on social media: The role of falsehood and partisanship
err2023-06-21
err9
errOAAI
errWeismueller, Jason; Gruner, Richard L.; Harrigan, Paul; Coussement, Kristof; Wang, Shasha
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Influencer marketing effectiveness: the mechanisms that matter
err2022-11-09
err35
PREAI
errHugh, Dean Charles; Dolan, Rebecca; Harrigan, Paul; Gray, Harriet
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Social media in politics: how to drive engagement and strengthen relationships
err2022-09-12
err4
errOAAI
errAbid, Aman; Harrigan, Paul; Wang, Shasha; Roy, Sanjit K.; Harper, Tauel
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What makes people share political content on social media? The role of emotion, authority and ideology
err2022-04-01
err29
PREAI
errWeismueller, Jason; Harrigan, Paul; Coussement, Kristof; Tessitore, Tina
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Marketing Education: Reflecting on Relevance
err2021-11-29
err8
PREAI
errHarrigan, Paul; Dolan, Rebecca; Lee, Michael S. W.
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Marketing research on Mobile apps: past, present and future
err2021-11-08
err73
errOAAI
errStocchi, Lara; Pourazad, Naser; Michaelidou, Nina; Tanusondjaja, Arry; Harrigan, Paul
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Customer engagement in online service brand communities
err2021-10-11
err29
PREAI
errChi, Ming; Harrigan, Paul; Xu, Yongshun
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Re-evaluating the notion of value in wildlife trade research from a service marketing perspective
err2021-04-01
err6
PREAI
errFeddema, Kim; Nekaris, K. A., I; Nijman, Vincent; Harrigan, Paul
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How trust leads to online purchase intention founded in perceived usefulness and peer communication
err2021-03-03
err58
errOAAI
errHarrigan, Maggie; Feddema, Kim; Wang, Shasha; Harrigan, Paul; Diot, Emmanuelle
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Leveraging spectator emotion: A review and conceptual framework for marketing health behaviors in elite sports
err2021-02-03
err8
PREAI
errTeal, Renee; Roberts, Michele; Harrigan, Paul; Clarkson, Jo; Rosenberg, Michael
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Identifying influencers on social media
err2021-02-01
err104
PREAI
errHarrigan, Paul; Daly, Timothy M.; Coussement, Kristof; Lee, Julie A.; Soutar, Geoffrey N.; Evers, Uwana
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Consumer engagement behaviors in the online wildlife trade: Implications for conservationists
err2020-12-17
err19
PREAI
errFeddema, Kim; Harrigan, Paul; Nekaris, K. Anne Isola; Maghrifani, Dila
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