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J

Juha Munnukka

business and economics

22H-index
59Paper Count
2.6KCitation Count
Published Papers 17
Publication Date
How to nudge industrial customers to accept free-to-fee service price switches?
err2026-03-16
err0
errOAAI
errJoona Keränen; Anna Salonen; Harri Terho; Juha Munnukka
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Online antecedents for young consumers' impulse buying behavior
err2024-04-01
err14
errOAAI
errNyrhinen, Jussi; Sirola, Anu; Koskelainen, Tiina; Munnukka, Juha; Wilska, Terhi-Anna
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Does the digitalization of retailing disrupt consumers' attachment to retail places?
err2022-07-01
err18
errOAAI
errHorakova, Julie; Uusitalo, Outi; Munnukka, Juha; Jokinen, Olga
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Enabling transformative value creation through online weight loss services
err2020-06-13
err17
errOAAI
errTaiminen, Heini; Taiminen, Kimmo; Munnukka, Juha
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The role of fundamental motivations in willingness-to-pay online
err2020-01-01
err10
errOAAI
errSalonen, Ville; Munnukka, Juha; Karjaluoto, Heikki
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Thanks for watching. The effectiveness of YouTube vlogendorsements
err2019-04-01
err151
errOAAI
errMunnukka, Juha; Maity, Devdeep; Reinikainen, Hanna; Luoma-aho, Vilma
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Are Facebook brand community members truly loyal to the brand?
err2015-10-01
err71
errOAAI
errMunnukka, Juha; Karjaluoto, Heikki; Tikkanen, Anna
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