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Shaphali Gupta

Indian Institute of Management

13H-index
32Paper Count
1.6KCitation Count
Published Papers 18
Publication Date
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Trust deficits in sunset industries: Legitimacy Deficits as antecedents to cross-sector partnerships
errIndustrial Marketing Management
IF7.5
err2026-08-17
err0
errOAAI
errAli B. Mahmoud; V. Kumar; Shaphali Gupta
errShare
errSave
The Dual Impact of AI Emotional Intelligence on Users: Are Social Chatbots Promoting Psychological Wellbeing or Deteriorating Social Wellbeing?
errPSYCHOLOGY & MARKETING
IF9.1
err2025-12-01
err0
PREAI
errGupta, Shaphali; Saxena, Sumit; Kataria, Sonia
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errSave
Dynamic AI-Embedded Super App: A Design-Based Process Innovation for Customer Engagement and Value Creation
errJOURNAL OF PRODUCT INNOVATION MANAGEMENT
IF8
err2025-09-01
err1
PREAI
errGupta, Shaphali; Gupta-Rawal, Soniya; Shrivastava, Pooja
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errSave
Tracing the evolution of the marketing discipline through the lens of theory and Practice: A journal-centric view
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2025-02-01
err1
errOAAI
errKumar, V; Rajan, Bharath; Gupta, Shaphali
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errSave
Generative AI in Marketing: Promises, Perils, and Public Policy Implications
errJournal of Public Policy & Marketing
IF4.7
err2024-12-05
err0
PREAI
errV. Kumar; Philip Kotler; Shaphali Gupta; Bharath Rajan
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errSave
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2023-11-01
err7
errOAAI
errKhan, Huda; Gupta, Shaphali; Kumar, V.; Kumar, Binay
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errSave
More the merrier!! Understanding the effect of available content choices over willingness to pay for over-the-top subscriptions
errPSYCHOLOGY & MARKETING
IF9.1
err2023-09-30
err0
PREAI
errGupta, Shaphali; Shrivastava, Pooja; Gupta-Rawal, Soniya
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errSave
Modeling the antecedents of multigenerational services adoption behavior of clients across countries: The role of mindset metrics (Mar, 2023)
errJOURNAL OF INTERNATIONAL BUSINESS STUDIES
IF9
err2023-04-12
err0
errOAAI
errSood, Ashish; Kumar, V.; Gupta, Shaphali
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errSave
Modeling the antecedents of multi-generational services adoption behavior of clients across countries: The role of mindset metrics
errJOURNAL OF INTERNATIONAL BUSINESS STUDIES
IF9
err2023-03-15
err4
PREAI
errSood, Ashish; Kumar, V.; Gupta, Shaphali
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errSave
Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2022-06-01
err57
PREAI
errVaradarajan, Rajan; Welden, Roman B.; Arunachalam, S.; Haenlein, Michael; Gupta, Shaphali
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errSave
Digital Analytics: Modeling for Insights and New Methods
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-01-31
err82
errOAAI
errGupta, Shaphali; Leszkiewicz, Agata; Kumar, V; Bijmolt, Tammo; Potapov, Dmitriy
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errSave
Emerging Market Retail: Transitioning from a Product-Centric to a Customer-Centric Approach
errJOURNAL OF RETAILING
IF10.2
err2021-12-01
err72
PREAI
errGupta, Shaphali; Ramachandran, Divya
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errSave
New-age technologies-driven social innovation: What, how, where, and why?
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2020-08-01
err50
errOAAI
errGupta, Shaphali; Kumar, V; Karam, Esraa
errShare
errSave
Reverse innovation: a conceptual framework
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2019-11-11
err31
errOAAI
errMalodia, Suresh; Gupta, Shaphali; Jaiswal, Anand Kumar
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errSave
Understanding the feasibility and value of grassroots innovation
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2019-03-12
err42
PREAI
errGupta, Shaphali
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errSave
Customer engagement in service
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2017-10-07
err281
PREAI
errKumar, V.; Rajan, Bharath; Gupta, Shaphali; Pozza, Ilaria Dalla
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errSave
Accessing the influence of strategic marketing research on generating impact: moderating roles of models, journals, and estimation approaches
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2017-02-01
err26
PREAI
errKumar, V.; Sharma, Amalesh; Gupta, Shaphali
errShare
errSave
Conceptualizing the Evolution and Future of Advertising
errJOURNAL OF ADVERTISING
IF7
err2016-07-14
err122
PREAI
errKumar, V.; Gupta, Shaphali
errShare
errSave

Research Directions

The data has not been retrieved yet.
Co-authors
Cooperation Journals
V
V. Kumar
H-index: 59 · Papers: 166
T
Tammo H.A. Bijmolt
H-index: 50 · Papers: 222
M
Michael Haenlein
H-index: 43 · Papers: 97
A
Ali B. Mahmoud
H-index: 25 · Papers: 88
R
Rajan Varadarajan
H-index: 25 · Papers: 62
View more