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Rajan Varadarajan

Texas A&M University System
H-index:25
Citation Count:4,131
Views:0

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Fundamental innovation pathways: Harnessing the potential of replicable ideas for product innovations

基本创新路径：利用可复制性想法实现产品创新

Business Horizons
IF7
2026-08-220
OAAI
Rajan Varadarajan
Inclusive innovations in services: leveraging digital technologies for inclusive innovations in healthcare services

服务的包容性创新: 利用数字技术促进医疗保健服务的包容性创新

EUROPEAN JOURNAL OF MARKETING
IF5.1
2024-06-272
PRE
Varadarajan, Rajan
Mitigating the definitional quagmire in innovation research: An inclusive definition of innovation as a template for defining various types of innovations uniformly

缓解创新研究中的定义困境: 将创新的包容性定义作为统一定义各种类型创新的模板

JOURNAL OF PRODUCT INNOVATION MANAGEMENT
IF8
2024-03-263
PRE
Varadarajan, Rajan
Resource-advantage theory, resource-based theory and market-based resources advantage: effect of marketing performance on customer information assets stock and information analysis capabilities
hospitality marketing management
IF3
2024-03-183
PRE
Varadarajan, Rajan
Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions

数字产品创新带来更大的利益以及通信和渠道中的数字营销创新: 演变，新出现的问题和未来的研究方向

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
2022-06-0157
PRE
Varadarajan, Rajan; Welden, Roman B.; Arunachalam, S.; Haenlein, Michael; Gupta, Shaphali
Should firms invest more in marketing or R&D to maintain sales leadership? An empirical analysis of sales leader firms
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
2021-03-1116
PREAI
Vadakkepatt, Gautham; Shankar, Venkatesh; Varadarajan, Rajan
Customer information resources advantage, marketing strategy and business performance: A market resources based view
INDUSTRIAL MARKETING MANAGEMENT
IF7.5
2020-08-01142
PREAI
Varadarajan, Rajan
Recollections: Dr. Robert F. Lusch
JOURNAL OF MACROMARKETING
IF2.3
2020-05-220
PREAI
Varadarajan, Rajan
Market Exchanges, Negative Externalities and Sustainability
JOURNAL OF MACROMARKETING
IF2.3
2020-05-2114
PRE
Varadarajan, Rajan
Customer satisfaction and firm performance: insights from over a quarter century of empirical research
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
2019-05-31145
OAAI
Otto, Ashley S.; Szymanski, David M.; Varadarajan, Rajan
Theoretical underpinnings of research in strategic marketing: a commentary
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
2018-10-2513
OAAI
Varadarajan, Rajan
A Commentary on Transformative Marketing: The Next 20 Years
JOURNAL OF MARKETING
IF10.4
2018-07-0115
OAAI
Varadarajan, Rajan
Advances in strategic marketing and the advancement of the marketing discipline: the promise of theory

战略营销的进步和营销学科的进步: 理论的承诺

hospitality marketing management
IF3
2017-11-2016
PREAI
Varadarajan, Rajan
Musings on interesting and impactful theory and research
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
2016-09-192
OAAI
Varadarajan, Rajan
Innovating for sustainability: a framework for sustainable innovations and a model of sustainable innovations orientation

为可持续而创新: 可持续创新的框架和可持续创新导向的模型

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
2015-08-18199
PREAI
Varadarajan, Rajan
Offshore outsourcing of customer relationship management: conceptual model and propositions
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
2011-10-1636
PREAI
Kalaignanam, Kartik; Varadarajan, Rajan
Retailing Innovations in a Globalizing Retail Market Environment
JOURNAL OF RETAILING
IF10.2
2011-07-01164
PREAI
Reinartz, Werner; Dellaert, Benedict; Krafft, Manfred; Kumar, V.; Varadarajan, Rajan
Interactive Technologies and Retailing Strategy: A Review, Conceptual Framework and Future Research Directions

互动技术与零售战略: 回顾、概念框架与未来研究方向

JOURNAL OF INTERACTIVE MARKETING
IF7.8
2010-05-01129
PREAI
Varadarajan, Rajan; Srinivasan, Raji; Vadakkepatt, Gautham Gopal; Yadav, Manjit S.; Pavlou, Paul A.; Krishnamurthy, Sandeep; Krause, Tom
Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
2009-10-28245
PREAI
Varadarajan, Rajan
How Task-Facilitative Interactive Tools Foster Buyers' Trust in Online Retailers: A Process View of Trust Development in the Electronic Marketplace
JOURNAL OF RETAILING
IF10.2
2009-06-0165
PREAI
Gupta, Pranjal; Yadav, Manjit S.; Varadarajan, Rajan

Research Directions

The data has not been retrieved yet.
M
Manjit S. Yadav
H-index:24Papers:56Citations:5,206
V
Venkatesh Shankar
H-index:40Papers:117Citations:1.3万
G
Gautham Vadakkepatt
H-index:10Papers:23Citations:1,117
B
Benedict G. C. Dellaert
H-index:39Papers:259Citations:6,190
D
Douglas Bowman
H-index:16Papers:34Citations:2,422
P
Paul A. Pavlou
H-index:63Papers:298Citations:3.1万
M
Michael Haenlein
H-index:43Papers:97Citations:3.8万
S
Shaphali Gupta
H-index:13Papers:32Citations:1,611
W
Werner Reinartz
H-index:46Papers:153Citations:1.7万
K
Kartik Kalaignanam
H-index:12Papers:24Citations:1,268