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M

Mathew S. Isaac

Albers School of Business and Economics

15H-index
85Paper Count
1.5KCitation Count
Published Papers 28
Publication Date
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First In, First Out? How Debt Age Affects Debt Prepayment Decisions
errJournal of Marketing Research
IF5
err2026-01-19
err0
PREAI
errAlicia M. Johnson; Daniel Villanova; Julio Sevilla; Mathew S. Isaac; Rajesh Bagchi
errShare
errSave
The visual moderation effect: How the representation of loyalty reward progress affects consumer judgments and behaviors
errJournal of the Academy of Marketing Science
IF10.1
err2026-01-08
err0
PREAI
errCarlos Bauer; Mansur Khamitov; Mathew S. Isaac; Julio Sevilla
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errSave
The Illusion of Victory: How Gambling Affinity Influences Extended-Warranty Decisions
errJOURNAL OF PUBLIC POLICY & MARKETING
IF4.7
err2025-09-05
err0
PREAI
errRobert M. Schindler; Mathew S. Isaac
errShare
errSave
Units or Pounds? How Anchoring on Salient Price Information Influences Perceptions of Product Value
errJournal of Marketing Research
IF5
err2025-04-23
err0
PREAI
errSarah C. Whitley; Julio Sevilla; Mathew S. Isaac
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errSave
To err is human: Bias salience can help overcome resistance to medical AI
errCOMPUTERS IN HUMAN BEHAVIOR
IF8.9
err2024-12-01
err0
PREAI
errIsaac, Mathew S.; Wang, Rebecca Jen-Hui; Napper, Lucy E.; Marsh, Jessecae K.
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errSave
Email Campaigns That Suit the Candidate: Leveraging Automated Text Analysis to Increase Political Donations
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2024-04-08
err0
PREAI
errMummalaneni, Simha; Wang, Rebecca Jen-Hui; Isaac, Mathew S.
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errSave
The Easy Addendum Effect: When Doing More Seems Less Effortful
errJOURNAL OF APPLIED PSYCHOLOGY
IF6.1
err2023-12-01
err2
errOAAI
errLai, Edward Yuhang; Sevilla, Julio; Isaac, Mathew S.; Bagchi, Rajesh
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errSave
Bridging academia and industry: Reflections on the double legacy of Andy Zoltners (1945-2023)
errJOURNAL OF PERSONAL SELLING & SALES MANAGEMENT
IF3.5
err2023-08-01
err0
errOAAI
errIsaac, Mathew S.
errShare
errSave
?If you loved our product?: Do conditional review requests harm retailer loyalty?
errJOURNAL OF RETAILING
IF10.2
err2023-03-01
err4
PREAI
errKoukova, Nevena T.; Wang, Rebecca Jen-Hui; Isaac, Mathew S.
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errSave
Brand extension failure and parent brand penalty: The role of implicit theories
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2023-01-31
err12
PREAI
errJain, Shailendra Pratap; Mathur, Pragya; Isaac, Mathew S.; Mao, Huifang; Maheswaran, Durairaj
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errSave
Bracing for the sting of disposal: Product purgatories encourage mental simulation of the disposal process
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2023-01-25
err4
PREAI
errIsaac, Mathew S.; Vinoo, Poornima
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errSave
Anxiety, Cognitive Availability, and the Talisman Effect of Insurance
errPERSONALITY AND SOCIAL PSYCHOLOGY BULLETIN
IF2.9
err2022-03-01
err0
PREAI
errSchindler, Robert M.; Isaac, Mathew S.; Dolansky, Eric; Adams, Grant C.
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errSave
How emotional attachment influences lender participation in consumer-to-consumer rental platforms
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2022-02-01
err8
PREAI
errGraul, Antje R. H.; Brough, Aaron R.; Isaac, Mathew S.
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errSave
The Downside of Divinity? Reputational Harm to Sectarian Universities from Overtly Religious Advertising
errJOURNAL OF ADVERTISING
IF7
err2021-07-30
err1
PREAI
errIsaac, Mathew S.; Obermiller, Carl; Wang, Rebecca Jen-Hui
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errSave
The Round-Number Advantage in Consumer Debt Payoff
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2020-10-05
err16
PREAI
errIsaac, Mathew S.; Wang, Yantao; Schindler, Robert M.
errShare
errSave
The Perfection Premium
errSOCIAL PSYCHOLOGICAL AND PERSONALITY SCIENCE
IF3.3
err2020-09-10
err4
PREAI
errIsaac, Mathew S.; Spangenberg, Katie
errShare
errSave
Construal Matching in Online Search: Applying Text Analysis to Illuminate the Consumer Decision Journey
errJOURNAL OF MARKETING RESEARCH
IF5
err2020-09-02
err55
PREAI
errHumphreys, Ashlee; Isaac, Mathew S.; Wang, Rebecca Jen-Hui
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errSave
Priming skepticism: Unintended consequences of one-sided persuasion knowledge access
errPSYCHOLOGY & MARKETING
IF9.1
err2019-12-15
err20
PREAI
errIsaac, Mathew S.; Grayson, Kent
errShare
errSave
Implementing the Challenger Sales Model at Cars.com: a case study
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2019-03-04
err11
PREAI
errIsaac, Mathew S.; Abraham, Ajay T.; Richards, Elaine Y.
errShare
errSave
Retailer Categorization: How Store-Format Price Image Influences Expected Prices and Consumer Choices
errJOURNAL OF RETAILING
IF10.2
err2018-12-01
err22
PREAI
errKoschmann, Anthony; Isaac, Mathew S.
errShare
errSave

Research Directions

No research directions
Co-authors
Cooperation Journals
王艳涛 cover
王艳涛 (Yantao Wang)
H-index: 39 · Papers: 284
D
Durairaj Maheswaran
H-index: 36 · Papers: 98
R
Robert M. Schindler
H-index: 34 · Papers: 88
L
Lucy E. Napper
H-index: 31 · Papers: 115
S
Shailendra Pratap Jain
H-index: 28 · Papers: 79
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