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C

Christoph Burmann

university of bremen

38H指数
336论文数
6.1K被引数
收录论文 18
发表时间
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Linked vs. stand-alone – how focused and generic retailers should manage their private label (PL) branding strategy连锁与独立经营——聚焦型与泛型零售商应如何管理其自有品牌（PL）品牌战略
errthe international review of retail, distribution and consumer research
IF0
err2026-04-10
err0
PREAI
errMichael Schade; Christopher Kanitz; Eike Abraham; Christoph Burmann
err分享
err收藏
Drivers of sponsored fashion haul viewers' purchase intentions: a mixed-methods study of post characteristics, social media influencer characteristics, and haul viewers' attributes赞助式时尚开箱视频观众购买意向的驱动因素：基于视频特征、社交媒体影响者特征和观众属性的混合方法研究
errInternational Journal of Advertising
IF5.9
err2026-01-01
err2
errOAAI
errMahn, Luisa; Hegner, Sabrina; Piehler, Rico; Schade, Michael; Burmann, Christoph
err分享
err收藏
On the run for value: exploring the relevance of consumer goals for consumer relationships on brand flagship platforms追逐价值：探究消费者目标对品牌旗舰平台上消费者关系相关性的影响
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2025-12-01
err0
errOAAI
errSchewe, Marieke; Hegner, Sabrina; Schade, Michael; Gardewin, Ole; Burmann, Christoph
err分享
err收藏
Identification as a Sword in the War for Talent: Understanding Organizational Identification Through a Prospective Employee Lens
errPSYCHOLOGY & MARKETING
IF9.1
err2024-11-25
err0
PREAI
errHollstein, Anna S.; Schade, Michael; Kanitz, Christopher; Burmann, Christoph
err分享
err收藏
CSR associations and market value: the moderating role of market competition
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2024-10-03
err1
PREAI
errBrueninghaus, David; Arribas, Ivan; Garcia, Fernando; Burmann, Christoph
err分享
err收藏
Should Brands Talk about Environmental Sustainability Aspects That Really Hurt? Exploring the Consequences of Disclosing Highly Relevant Negative CSR Information
errSUSTAINABILITY
IF3.3
err2023-11-14
err0
errOAAI
errMueller, Jonas; Schade, Michael; Burmann, Christoph
err分享
err收藏
When manufacturer brands did not support retailer brand images
errINTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT
IF5.5
err2023-07-25
err0
PREAI
errRossmann, Patrick; Schade, Michael; Burmann, Christoph Klaus
err分享
err收藏
Ranking the Performance of Universities: The Role of Sustainability
errSUSTAINABILITY
IF3.3
err2021-11-30
err8
errOAAI
errBurmann, Christoph; Garcia, Fernando; Guijarro, Francisco; Oliver, Javier
err分享
err收藏
Traditional or 'instafamous' celebrity? Role of origin of fame in social media influencer marketing传统还是 “instafamous” 名人？名声起源在社交媒体影响者营销中的作用
errJOURNAL OF STRATEGIC MARKETING
IF3.1
err2021-08-19
err22
PREAI
errPiehler, Rico; Schade, Michael; Sinnig, Julia; Burmann, Christoph
err分享
err收藏
The role of leadership and communication in internal city branding
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2021-04-02
err14
PREAI
errPiehler, Rico; Roessler, Ayla; Burmann, Christoph
err分享
err收藏
Reacting to negative online customer reviews Effects of accommodative management responses on potential customers
errJOURNAL OF SERVICE THEORY AND PRACTICE
IF4.4
err2019-12-02
err24
PREAI
errPiehler, Rico; Schade, Michael; Hanisch, Ines; Burmann, Christoph
err分享
err收藏
Consumers' online brand-related activities (COBRAs) on SNS brand pages An investigation of consuming, contributing and creating behaviours of SNS brand page followers
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2019-09-09
err49
PREAI
errPiehler, Rico; Schade, Michael; Kleine-Kalmer, Barbara; Burmann, Christoph
err分享
err收藏
How cities can attract highly skilled workers as residents: the impact of city brand benefits
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2018-11-13
err11
PREAI
errSchade, Michael; Piehler, Rico; Mueller, Andreas; Burmann, Christoph
err分享
err收藏
Increasing consumers' intention to use location-based advertising
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2018-09-17
err20
PREAI
errSchade, Michael; Piehler, Rico; Warwitz, Claudius; Burmann, Christoph
err分享
err收藏
Employees as a second audience: the effect of external communication on internal brand management outcomes
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2018-08-06
err31
PREAI
errPiehler, Rico; Schade, Michael; Burmann, Christoph
err分享
err收藏
Internal brand management: introduction to the special issue and directions for future research
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2018-02-02
err32
errOAAI
errPiehler, Rico; Grace, Debra; Burmann, Christoph
err分享
err收藏
The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2016-09-12
err105
PREAI
errPiehler, Rico; King, Ceridwyn; Burmann, Christoph; Xiong, Lina
err分享
err收藏
Towards an identity-based branding
errmarketing theory and practice
IF2.8
err2009-03-01
err47
PREAI
errBurmann, Christoph; Hegner, Sabrina; Riley, Nicola
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
D
Debra Grace
H 指数: 44 · 论文数: 118
C
Ceridwyn King
H 指数: 40 · 论文数: 106
F
Francisco Guijarro
H 指数: 23 · 论文数: 112
F
Fernando García
H 指数: 23 · 论文数: 176
S
Sabrina Hegner
H 指数: 23 · 论文数: 70
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