logo
科言猫学术研究的AI总结
language
手机端手机端
  • Phone Feature微信小程序
简体中文简体中文
notice消息通知
博客博客
delete
arrow
返回
B

B. P. S. Murthi

university of texas system

20H指数
47论文数
2.6K被引数
收录论文 16
发表时间
logo
Who's Really Shopping? Individual and Household Reference Prices and the Cost of Getting it Wrong谁在真正购物？个体与家庭参考价格及误判的成本
errJournal of Retailing
IF10.2
err2026-05-15
err0
PREAI
errParneet Pahwa; Nanda Kumar; B.P.S. Murthi
err分享
err收藏
Risk-adjusted lifetime value: adjusting for customer riskiness using a single metric风险调整终身价值: 使用单一指标调整客户风险
errINTERNATIONAL JOURNAL OF BANK MARKETING
IF6.9
err2024-06-19
err0
PREAI
errSingh, Shweta; Murthi, B. P. S.; Rao, Ram C.; Steffes, Erin
err分享
err收藏
Understanding the difference between opportunistic and needy customers' borrowing behavior: a new approach to segment current credit card customers
errINTERNATIONAL JOURNAL OF BANK MARKETING
IF6.9
err2023-04-06
err3
PREAI
errKasaian, Keyvan; Murthi, B. P. S.; Steffes, Erin
err分享
err收藏
Effects of teaser rates on new credit card customers' spending and borrowing: an empirical analysis
errINTERNATIONAL JOURNAL OF BANK MARKETING
IF6.9
err2022-07-15
err3
PREAI
errKasaian, Keyvan; Murthi, B. P. S.; Steffes, Erin
err分享
err收藏
A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement
errJOURNAL OF MARKETING RESEARCH
IF5
err2017-04-01
err105
PREAI
errBruce, Norris I.; Murthi, B. P. S.; Rao, Ram C.
err分享
err收藏
A Descriptive Analysis of Publications in Marketing Science Over Its History
errthe academy of marketing science
IF4.9
err2015-11-01
err3
errOAAI
errMurthi, B. P. S.; Rao, Ram C.; Ratchford, Brian T.
err分享
err收藏
Evaluating the Effect of Affinity Card Programs on Customer Profitability Using Propensity Score Matching
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2013-05-01
err6
PREAI
errBakhtiari, Ali; Murthi, B. P. S.; Steffes, Erin
err分享
err收藏
Developing a measure of risk adjusted revenue (RAR) in credit cards market: Implications for customer relationship management
errEUROPEAN JOURNAL OF OPERATIONAL RESEARCH
IF6
err2013-01-01
err18
PREAI
errSingh, Shweta; Murthi, B. P. S.; Steffes, Erin
err分享
err收藏
Price Awareness and Consumers' Use of Deals in Brand Choice
errJOURNAL OF RETAILING
IF10.2
err2012-03-01
err33
PREAI
errMurthi, B. P. S.; Rao, Ram C.
err分享
err收藏
When old is gold: The role of business longevity in risky situations
errJOURNAL OF MARKETING
IF10.4
err2008-01-01
err55
PREAI
errDesai, Preyas S.; Kalra, Ajay; Murthi, B. P. S.
err分享
err收藏
The impact of racial diversity on intermediate and long-term performance: The moderating role of environmental context
errSTRATEGIC MANAGEMENT JOURNAL
IF7.2
err2007-06-18
err303
PREAI
errRichard, Orlando C.; Murthi, B. P. S.; Ismail, Kiran
err分享
err收藏
Wearout effects of different advertising themes: A dynamic Bayesian model of the advertising-sales relationship不同广告主题的磨损效应: 广告-销售关系的动态贝叶斯模型
errthe academy of marketing science
IF4.9
err2007-03-01
err154
PREAI
errBass, Frank M.; Bruce, Norris; Majumdar, Sumit; Murthi, B. P. S.
err分享
err收藏
Performance of the integrated random coefficients covariance probit model: Implications for brand choice
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err1998-05-01
err5
PREAI
errMurthi, BPS; Srinivasan, K
err分享
err收藏
Efficiency of mutual funds and portfolio performance measurement: A non-parametric approach
errEUROPEAN JOURNAL OF OPERATIONAL RESEARCH
IF6
err1997-04-01
err230
PREAI
errMurthi, BPS; Choi, YK; Desai, P
err分享
err收藏
Controlling for observed and unobserved managerial skills in determining first-mover market share advantages
errJOURNAL OF MARKETING RESEARCH
IF5
err1996-08-01
err78
PREAI
errMurthi, BPS; Srinivasan, K; Kalyanaram, G
err分享
err收藏
GAME-THEORY AND EMPIRICAL GENERALIZATIONS CONCERNING COMPETITIVE PROMOTIONS
errthe academy of marketing science
IF4.9
err1995-08-01
err56
PREAI
errRAO, RC; ARJUNJI, RV; MURTHI, BPS
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
F
Frank M. Bass
H 指数: 53 · 论文数: 147
A
Ajay Kalra
H 指数: 49 · 论文数: 339
B
Brian T. Ratchford
H 指数: 42 · 论文数: 143
O
Orlando C. Richard
H 指数: 38 · 论文数: 109
S
Sumit K. Majumdar
H 指数: 35 · 论文数: 235
查看更多