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N

Nathalia Christiani Tjandra

edinburgh napier university

6H指数
51论文数
140被引数
收录论文 6
发表时间
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Five stages of trust building: the importance of humour and games in building relationships with vulnerable consumers建立信任的五个阶段：幽默和游戏在建立与弱势消费者关系中的重要性
errJournal of Marketing Management
IF3
err2026-09-18
err0
errOAAI
errKat Rezai; Reika Igarashi; Elaine Mercer-Jones; Jamie Thompson; Paul Naughton; Nathalia Tjandra
err分享
err收藏
Brand purpose recall and insight-triggering advertising: the influence of individual reward responsiveness品牌目的回忆与洞察引发式广告：个体奖励响应的影响
errInternational Journal of Advertising
IF5.9
err2026-04-09
err0
PREAI
errAlessandro Feri; Alessandro Signorini; Matteo Forgiarini; Nathalia Tjandra; Carola Salvi
err分享
err收藏
Past, present and future of conscientious brands良心品牌的过去、现在与未来
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2025-11-01
err1
PREAI
errIglesias, Oriol; Ind, Nicholas; Tjandra, Nathalia C.; Feri, Alessandro; Guzman, Francisco; Lee, Zoe
err分享
err收藏
The core attributes of conscientious brands: A stakeholder perspective尽责品牌的核心属性：基于利益相关者的视角
errJournal of Business Research
IF9.8
err2025-09-29
err0
PREAI
errNathalia C. Tjandra; Alessandro Feri; Nicholas Ind; Oriol Iglesias; Christof Backhaus; Barbara Seegebarth
err分享
err收藏
Understanding the ethical legitimacy of tobacco advertising, promotion and sponsorship in Indonesia in the context of increased government regulation: a legitimacy-as-perception perspective
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2022-04-07
err4
errOAAI
errTjandra, Nathalia Christiani; Garavan, Thomas N.; Aroean, Lukman; Prabandari, Yayi Suryo
err分享
err收藏
Mega-events brand meaning co-creation: the Olympic case
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2020-09-23
err11
errOAAI
errTjandra, Nathalia Christiani; Rihova, Ivana; Snell, Sarah; Den Hertog, Claire S.; Theodoraki, Eleni
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
T
Thomas N. Garavan
H 指数: 50 · 论文数: 303
F
Francisco Guzmán
H 指数: 37 · 论文数: 221
N
Nicholas Ind
H 指数: 24 · 论文数: 108
O
Oriol Iglesias
H 指数: 23 · 论文数: 62
Y
Yayi Suryo Prabandari
H 指数: 22 · 论文数: 275
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