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Subhadip Roy

indian institute of management (iim system)

26H指数
101论文数
1.8K被引数
收录论文 25
发表时间
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Assessing the effect of mindful consumption towards residents' well-being with the mediation of brand loyalty and self-brand connection in tourism
errTOURISM RECREATION RESEARCH
IF2.6
err2025-01-15
err0
PREAI
errKaur, Jaspreet; Sharma, Ruchika; Sharma, Shikha; Roy, Subhadip
err分享
err收藏
Spokesperson effectiveness in B2B advertising: spokesperson characteristics and posture using eye-tracking
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2024-09-26
err1
PREAI
errDutta, Tanusree; Roy, Subhadip; Sarkar, Soumya; Nag, Sudipa
err分享
err收藏
Ethicality in B2B Service Delivery: Examining the Impact of Individual and Organisational Ethics on Firm Performance Through Ethical Leadership and Climate
errJOURNAL OF BUSINESS ETHICS
IF6.7
err2024-09-20
err0
PREAI
errSreejesh, S.; Roy, Subhadip
err分享
err收藏
I Bond, I Engage, I Visit: Investigating the Effects of Vloggers Tourist Engagement and Its Outcome on Tourist Attitudes
errJOURNAL OF TRAVEL RESEARCH
IF7
err2024-09-19
err0
PREAI
errRoy, Subhadip; Attri, Rekha
err分享
err收藏
In-store augmented reality experiences and its effect on consumer perceptions and behaviour
errJOURNAL OF SERVICES MARKETING
IF4.5
err2024-08-08
err3
PREAI
errAttri, Rekha; Roy, Subhadip; Choudhary, Sharuti
err分享
err收藏
Circular value creation through environmental entrepreneurship initiatives: A case-based exploration通过环境创业计划实现循环价值创造: 基于案例的探索
errBUSINESS STRATEGY AND THE ENVIRONMENT
IF13.3
err2024-01-12
err4
errOAAI
errMohapatra, Subhalaxmi; Roy, Subhadip; Upadhyay, Arvind; Kumar, Anil
err分享
err收藏
Celebrity co-creator or celebrity endorser? Exploring mediating and moderating factors in Marcom decision
errPSYCHOLOGY & MARKETING
IF9.1
err2023-12-19
err1
PREAI
errRoy, Subhadip; Mishra, Aditya Shankar; Bailey, Ainsworth Anthony
err分享
err收藏
Physimorphic vs. Typographic logos in destination marketing: Integrating destination familiarity and consumer characteristics
errTOURISM MANAGEMENT
IF12.4
err2022-10-01
err16
PREAI
errRoy, Subhadip; Attri, Rekha
err分享
err收藏
The olfactory experience (in retail) scale: construction, validation and generalization
errJOURNAL OF SERVICE MANAGEMENT
IF7.9
err2022-07-14
err7
PREAI
errRoy, Subhadip; Singh, Priyanka
err分享
err收藏
I showroom but webroom too: investigating cross-shopping behaviour in a developing nation
errINTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT
IF5.5
err2022-07-06
err12
PREAI
errRoy, Subhadip; Sharma, Kirti; Choudhary, Sharuti
err分享
err收藏
The changing portrayal of children in Indian advertisements: a comparative study of the three decades
errYOUNG CONSUMERS
IF5
err2022-05-17
err1
PREAI
errChoudhary, Sharuti; Roy, Subhadip
err分享
err收藏
Celebrity endorsements in destination marketing: A three country investigation
errTOURISM MANAGEMENT
IF12.4
err2021-04-01
err44
PREAI
errRoy, Subhadip; Dryl, Wioleta; de Araujo Gil, Luciana
err分享
err收藏
Construction, validation and generalization of SERVSTRESS: a measure for service induced customer stress
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2020-09-24
err10
PREAI
errRoy, Subhadip; Jain, Varsha
err分享
err收藏
Service quality versus service experience: An empirical examination of the consequential effects in B2B services
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2019-10-01
err74
PREAI
errRoy, Subhadip; Sreejesh, S.; Bhatia, Sandhya
err分享
err收藏
Celebrity endorsements in emerging markets: Align endorsers with brands or with consumers?
errJOURNAL OF INTERNATIONAL BUSINESS STUDIES
IF9
err2019-01-30
err18
PREAI
errRoy, Subhadip; Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv
err分享
err收藏
An integrated model of luxury fashion consumption: perspective from a developing nation
errJOURNAL OF FASHION MARKETING AND MANAGEMENT
IF3.3
err2018-03-12
err18
PREAI
errRoy, Subhadip; Jain, Varsha; Matta, Nikita
err分享
err收藏
Effects of customer experience across service types, customer types and time
errJOURNAL OF SERVICES MARKETING
IF4.5
err2018-02-20
err52
PREAI
errRoy, Subhadip
err分享
err收藏
Technology readiness, perceived ubiquity and M-commerce adoption The moderating role of privacy技术就绪性、感知普遍性和移动商务采用隐私的调节作用
errJOURNAL OF RESEARCH IN INTERACTIVE MARKETING
IF11.6
err2017-08-14
err35
PREAI
errRoy, Subhadip; Moorthi, Y. L. R.
err分享
err收藏
Validating a scale to measure consumer's luxury brand aspiration验证衡量消费者奢侈品牌抱负的量表
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2016-08-15
err32
PREAI
errSreejesh, S.; Sarkar, Abhigyan; Roy, Subhadip
err分享
err收藏
Personality and fashion consumption: a conceptual framework in the Indian context
errJOURNAL OF FASHION MARKETING AND MANAGEMENT
IF3.3
err2016-05-09
err25
PREAI
errSaran, Rashmita; Roy, Subhadip; Sethuraman, Raj
err分享
err收藏

研究方向

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合作学者
合作期刊
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Dhruv Grewal
H 指数: 100 · 论文数: 358
A
Abhijit Guha
H 指数: 72 · 论文数: 519
A
Anil Kumar
H 指数: 71 · 论文数: 829
V
Varsha Jain
H 指数: 33 · 论文数: 230
A
Arvind Upadhyay
H 指数: 32 · 论文数: 109
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