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W

Wolfgang Ulaga

e insead middle east campus, insead, abu dhabi, uaeview further author information

35H指数
97论文数
1.0W被引数
收录论文 32
发表时间
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Customer success: An interorganizational performance concept in business markets客户成功：一个在商业市场中跨组织绩效的概念
errJournal of the Academy of Marketing Science
IF10.1
err2025-10-31
err0
errOAAI
errAnna Gehring; Wolfgang Ulaga; Andreas Eggert; Bryan Hochstein
err分享
err收藏
Selling and sales management for successful servitization: a systematic review and research agenda成功的服务化：销售与销售管理的系统综述与研究议程
errJOURNAL OF PERSONAL SELLING & SALES MANAGEMENT
IF3.5
err2025-05-28
err0
errOAAI
errChristian Kowalkowski; Victoria Kramer; Sertan Eravci; Anna Salonen; Wolfgang Ulaga
err分享
err收藏
Different roads lead to Rome: A configurational investigation of solution Salespeople's sales success in business-to-business markets殊途同归：面向企业市场的解决方案型销售人员的销售成功配置研究
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2025-04-01
err1
errOAAI
errBongers, Franziska M.; Keller, Alisa K.; Stoffer, Gloria; Schumann, Jan Hendrik; Totzek, Dirk; Ulaga, Wolfgang
err分享
err收藏
Subscription offers in business-to-business markets: Conceptualization, taxonomy, and framework for growth
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2024-02-01
err5
errOAAI
errKowalkowski, Christian; Ulaga, Wolfgang
err分享
err收藏
Service strategy's effect on firm performance: A meta-analysis of the servitization literature服务战略对企业绩效的影响: 服务化文献的元分析
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2023-09-05
err6
PREAI
errFaramarzi, Ashkan; Worm, Stefan; Ulaga, Wolfgang
err分享
err收藏
Driving or driven by others? A dynamic perspective on how data-driven start-ups strategize across different network roles in digitalized business networks
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2022-04-01
err12
PREAI
errMosch, Philipp; Winkler, Corinna; Eggert, Curd-Georg; Schumann, Jan H.; Obermaier, Robert; Ulaga, Wolfgang
err分享
err收藏
Free-to-Fee Transformation of Industrial Services
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2021-12-11
err3
errOAAI
errMustak, Mekhail; Ulaga, Wolfgang; Grohmann, Marcella; von Wangenheim, Florian
err分享
err收藏
The Future of B2B Customer Solutions in a Post-COVID-19 Economy: Managerial Issues and an Agenda for Academic Inquiry
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2020-09-24
err42
errOAAI
errBond, Edward U., III; de Jong, Ad; Eggert, Andreas; Houston, Mark B.; Kleinaltenkamp, Michael; Kohli, Ajay K.; Ritter, Thomas; Ulaga, Wolfgang
err分享
err收藏
Drivers and outcomes of salespersons' value opportunity recognition competence in solution selling
errJOURNAL OF PERSONAL SELLING & SALES MANAGEMENT
IF3.5
err2020-06-24
err29
PREAI
errBoehm, Eva; Eggert, Andreas; Terho, Harri; Ulaga, Wolfgang; Haas, Alexander
err分享
err收藏
A Theories-in-Use Approach to Building Marketing Theory构建营销理论的理论方法
errJOURNAL OF MARKETING
IF10.4
err2019-11-14
err241
errOAAI
errZeithaml, Valarie A.; Jaworski, Bernard J.; Kohli, Ajay K.; Tuli, Kapil R.; Ulaga, Wolfgang; Zaltman, Gerald
err分享
err收藏
Conceptualizing and communicating value in business markets: From value in exchange to value in use
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2018-02-01
err161
PREAI
errEggert, Andreas; Ulaga, Wolfgang; Frow, Pennie; Payne, Adrian
err分享
err收藏
The role of a solutions salesperson: Reducing uncertainty and fostering adaptiveness
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2018-02-01
err81
PREAI
errUlaga, Wolfgang; Kohli, Ajay K.
err分享
err收藏
Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2017-10-01
err59
errOAAI
errTerho, Harri; Eggert, Andreas; Ulaga, Wolfgang; Haas, Alexander; Boehm, Eva
err分享
err收藏
When and why do customer solutions pay off in business markets?
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2017-05-02
err77
PREAI
errWorm, Stefan; Bharadwaj, Sundar G.; Ulaga, Wolfgang; Reinartz, Werner J.
err分享
err收藏
How sales strategy translates into performance: The role of salesperson customer orientation and value-based selling销售策略如何转化为绩效: 销售人员的作用客户导向和基于价值的销售
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2015-02-01
err133
PREAI
errTerho, Harri; Eggert, Andreas; Haas, Alexander; Ulaga, Wolfgang
err分享
err收藏
Do customized service packages impede value capture in industrial markets?
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2014-09-10
err31
PREAI
errSteiner, Michael; Eggert, Andreas; Ulaga, Wolfgang; Backhaus, Klaus
err分享
err收藏
Transitioning from product to service-led growth in manufacturing firms: Emergent challenges in selecting and managing the industrial sales force
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2014-01-01
err159
PREAI
errUlaga, Wolfgang; Loveland, James M.
err分享
err收藏
Revenue and Profit Implications of Industrial Service Strategies
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2013-05-03
err232
PREAI
errEggert, Andreas; Hogreve, Jens; Ulaga, Wolfgang; Muenkhoff, Eva
err分享
err收藏
'It's almost like taking the sales out of selling'-Towards a conceptualization of value-based selling in business markets
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2012-01-01
err208
PREAI
errTerho, Harri; Haas, Alexander; Eggert, Andreas; Ulaga, Wolfgang
err分享
err收藏
Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully
errJOURNAL OF MARKETING
IF10.4
err2011-11-05
err717
PREAI
errUlaga, Wolfgang; Reinartz, Werner J.
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
V
Valarie A. Zeithaml
H 指数: 62 · 论文数: 112
A
Arun Sharma
H 指数: 51 · 论文数: 180
G
Gerald Zaltman
H 指数: 49 · 论文数: 187
A
Adrian Payne
H 指数: 48 · 论文数: 132
W
Werner Reinartz
H 指数: 46 · 论文数: 153
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